Your Training Notebook

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2 Your Training Notebook Hi, this is Garry Creath & Chris Scott from The Paperless Agent. Thank you for reserving your spot on our upcoming live online training. This Notebook is your resource to prepare and get the most out of our time together. In this Notebook, you ll get a preview of what we re going to cover, as well as key points and takeaways. Please save a copy so you can have it with you to follow along during the training. A little about Garry & Chris Garry has been selling real estate for over 2 decades! And at the peak of his career (before he started sharing his experience and knowledge with real estate professionals) he was going on 6 listing appointments every week and carried over 50 listings at a time. During that time, he honed his craft as a top listing agent and developed systems, strategies and techniques that he will share with you during the training. Chris is digital marketing expert, generating thousands of leads every month and managing social media accounts with 100 s of thousands of followers. He learned about relational marketing by working directly with Brian Buffini for over 11 years. Chris is responsible for all the marketing for he and Garry s real estate practice Austin, TX. Let s Get Started! 2

3 3 Homework Questions to Answer Before The Training What is the one thing you would like to take away from your time with us? Give this some thought because you re more likely to get a lot more out of your time if you plan what you want. What are your best strategies and tactics you re already using on Facebook? What are the activities, campaigns, posts, ads, etc. that are working for you? Why are they working for you? Conversely, what s not working on Facebook for you? Why do you speculate they are not working? How much time and money are you investing in Facebook? Are you using ad templates and campaigns, or are you simply posting on Facebook and hoping something good is happening? Explain why you feel as though you re effort has been sufficient or not. Facebook Campaigns & Ad Templates 01 Use. on facebook. 3

4 02 Market.. on Facebook. This provides a constant reminder of the evidence of your competence as a professional. 03. Marketing to People Who Know You. This deploys the marketing technique of Omnipresence while starting a dialog online with people with a predisposition to trust you. 04 Activating Clients from.. Once you re effectively using Omnipresent Marketing, you can followup with revenant offers of help designed to provoke conversation and response. 4

5 05 Marketing Real Estate on.. Users on this platform are 58 times more engaged than FB. 06 Use Marketing. to Impress.. According to NAR, the #1 thing they want from us is to market the home. 07 Use a... to show your competence. This single tool has helped us dominate over our competition more frequently than any other material tool (besides our awesome reputation). Plan of Attack Pick 3 or 4 of the tactics you re not already doing you re most excite to implement. List them in order of priority here: Take a moment to write our your next steps. Writing down a basic plan increases your chances for making them happen. Special Offer Want the templates from this training? Join the Club and get them as bonus gifts! The Club includes: Marketing materials and campaigns every month to generate leads. A marketing website to make it easier for prospective clients to find you online. 5

6 100 s of tools & templates to implement sales, marketing and operational systems in your real estate practice. Access to an online training library to coaching, advice, and tips for using technology in sales and marketing. Live trainings with Garry & Chris to get your real estate practice and business questions answered. Click here to join the Club and get the templates. 6