New Budding Romance [Lucy Meets Watson]

Transcription

1 ARTIFICIAL INTELLIGENCE + LOCAL MARKETING - New Budding Romance [Lucy Meets Watson] February 1, 2017 Rick Ducey Managing Director BIA/Kelsey Scott Litman Managing Partner Equals 3

2 Welcome & Agenda Speakers: What We ll Cover: Data-Driven Audience Planning and Local Marketing (Complimentary Report Download) Rick Ducey Managing Director BIA/Kelsey A.I. and Marketing Putting Data to Work for Us Lucy Meets Watson Q&A BIA/Kelsey 2017 Analyst Predictions Report Scott Litman Managing Partner Equals 3 Live Tweeting: #artificialintelligence 2017 BIA/Kelsey. All Rights Reserved. 2

3 Data-Driven Audience Planning and Local Marketing More and more data is flooding into the marketing pipeline on buy and sell sides Available for Complimentary Download bit.ly/programmatictv2017 bit.ly/datadrivenlocalaudienceplanning Live Tweeting: #artificialintelligence 2017 BIA/Kelsey. All Rights Reserved. 3

4 A.I. and Marketing Putting Data to Work for Us Chatbots and home assistants are changing our experiences and expectations. Live Tweeting: #artificialintelligence 2017 BIA/Kelsey. All Rights Reserved. 4

5 Lucy Meets Watson Taming Big Data with an A.I. companion and the IBM Watson platform Scott Litman Managing Partner Equals 3 Live Tweeting: #artificialintelligence 2017 BIA/Kelsey. All Rights Reserved. 5

6 Welcome Winter Equ

7 What is Watson? IBM has been developing cognitive computing for years, investing billions. In 2011, Watson competes on Jeopardy IBM campaign to promote Watson 2016 Equals 3 7

8 The Problem Companies have invested in massive amounts of data to drive business strategies and results. Yet how much of that data is actually being shared and leveraged? Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Mana gement 51% of companies say they are using more than 21 different marketing tech tools, but only 9% of marketers say they have all the marketing technology they need and fully utilize the tools they have. Too much data Too many systems Marketing technology landscape, March 2016, chiefmartec.com August 2015 Marketing Technology Strategy Survey Summary Report, Ascend2 and Research Partners 2016 Equals 3 8

9 Introducing The cognitive companion to the marketing professional, built for Fortune 1000 marketers and the agencies that service them. Built on a foundation from IBM 2016 Equals 3 9

10 Introducing The cognitive companion to the marketing professional, built for Fortune 1000 marketers and the agencies that service them. Who is Lucy for? 2016 Equals 3 10

11 Introducing The cognitive companion to the marketing professional, built for Fortune 1000 marketers and the agencies that service them. What can Lucy help with? 2016 Equals 3 11

12 Our Value Proposition Gain a competitive edge with Lucy on your team: Crunch massive amounts of data, automate labor-intensive tasks and spend you time on higher-level functions. Early adopters of technology historically outperform their competitors 2016 Equals 3 12

13 The impact Lucy has already made on our business in a short time is significant Equals 3 Laura McElhinney SVP, Media Technology Havas Media 7

14 You + Lucy = 3 Q&A and next steps Thank you for your time! For more information: 2016 Equals 3

15 Questions? 2015 BIA/Kelsey. All Rights Reserved. 15

16 Special Offer for Webinar Attendees Use Code PREDICT17 for $40 off the list price BIA/Kelsey analysts offer over 20 valuable predictions for 2017 to map the most pressing opportunities of the local marketing and advertising landscape. Predictions cover key topics for print, broadcast, mobile, social and digital media. The report examines: emerging technologies voice search national versus local ad spend trends and activities of smallbusiness marketing programmatic advertising retransmission consent local television over-theair (OTA) revenue franchise marketing Live Tweeting: #artificialintelligence Details on Purchasing: bit.ly/2017predictionsreport 2017 BIA/Kelsey. All Rights Reserved. 16

17 Questions & Comments: Rick Ducey (703) BIA/Kelsey. All Rights Reserved. This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.