I T ' S W O R T H T H E D R I V E G O L O C A L

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1 SITUATION The G.V. Barbee Bridge will be closing to traffic for bridge preservation work the second week of October 2018 to late-april This closing will redirect an average of 12,000 vehicles per day impacting the purchasing habits of the consumers in our area. Our small businesses must change or increase their current marketing efforts to remain viable. It is the goal of the Southport-Oak Island Area Chamber of Commerce to provide our business community: 1. Marketing & Advertising opportunities with a clear, concise and collective message to help reduce local expenditure leakage. 2. Offer businesses opportunities for planning, education and training. 3. Continue open communications with NCDOT. The Southport-Oak Island Area Chamber of Commerce is a non-profit membership organization. We recognize these are trying times and because of that we are opening up some of our efforts to include non-members. While most activities will be open to non-members there may be a difference in participation fee because membership does have benefits and those member businesses are already contributing to these efforts. ELECTRONIC NEWS -ITS WORTH THE DRIVE GO LOCAL Monthly to over 2,000 residents with "It's Worth the Drive -Go Local" specials submitted by the business community. This benefit is open to members & co-op advertisers at no charge and non members $25 per month. submissions only. Submit by 25th of each month to events@southport-oakisland.com Title your " Worth The Drive".

2 FACEBOOK PAGE - ITSWORTHTHEDRIVEGOLOCAL Post Your Specials Post Your Customers Purchases Tag ItsWorthTheDriveGoLocal from your own Facebook Page Tag the Southport-Oak Island Area Chamber of Commerce Instagram Page This benefit is open to members and non-members at no charge. CHAMBER ACTIVITIES ON FACEBOOK Weekly Facebook Live Video similar to carpool Karaoke but called "Go Local Carpool" We will choose a local public official or organization to ride along and discuss their program/town/organization as we drive to a local shop or restaurant. This benefit is open to members and co-op advertisers. A drawing will be held to determine the shop or restaurant. Weekly Facebook Live talking about It's Worth The Drive - Go Local and the benefits to local residents for shopping/dining/using local businesses. Monthly Electronic News will be posted on the Chamber's Main Facebook Page and the It's Worth The Drive Go Local Facebook Page.

3 CO-OP ADVERTISING PROGRAM It's Worth the Drive Go Local Co-Op Advertising Program. Limited to 16 businesses. Open to members and non-members. The Chamber has negotiated special rates for this 7 month ad run. Each participating business must agree to a GO LOCAL DISCOUNT - $5.00 off a $25 purchase. Go Local Co-op Ad will run from October 2018 thru April 2019: The State Port Pilot - Bi-Monthly Southport Magazine - Monthly St. James Living - Monthly Brunswick Marketplace - Monthly Val-Pak - Monthly Co-Op Pre-Paid Investment: $1,075 ($154 per monrth) Members $1,200 ($171 per month) Non Members Agree to honor the GO LOCAL DISCOUNT for the 7 months. Sample Co-Op Ad

4 LOYALTY CARD - IT'S WORTH THE DRIVE It's Worth the Drive -Go Local Loyalty Card will be distributed at the Southport-Oak Island Area Chamber of Commerce. Residents will submit receipts each month from any 10 businesses in Southport, Oak Island and/or businesses outside Southport-Oak Island who are members of the Southport-Oak Island Area Chamber of Commerce. For every 10 business receipts, they will be entered into a drawing for that month's $100 giveaway. If the businesses they visit are all Chamber members they will get an extra entry into that month's drawing. The drawings will be held monthly from October 2018 thru April A Go Local Loyalty Card will be printed so that residents will not need to complete the registration form every time they enter. If you would like to sponsor the card and have your logo placed on the card, please let us know. The sponsorship cost is $500 and is limited to two businesses. WEBSITE - ITSWORTHTHEDRIVE.COM The Chamber will post its activities and promotions for the general public and the business community. EXISTING EVENTS There are several Chamber events that are open to members and non-members which will help you drive customers to your business. Consider participating in the Southport-Oak Island Restaurant Week - October 15th-21st; Christmas Gift Show - November 18th; Christmas by the Sea Parade on Oak Island - December 1st; Coastal Consumer Showcase - March and/or the Oak Island Lighthouse Run - April 13th.

5 GO LOCAL SEMINARS SERIES All seminars are Southport-Oak Island Area Chamber of Commerce Conference Center, 4433 Long Beach Road, Southport. Free. Open to the public. Online Registration Required at 7 WAYS TO GROW YOUR BUSINESS June 6:00pm -Presenter: Melanie Diehl, Melanie and co Marketing Collective. Discover 7 easy things you can do right now to market your local business and connect with customers using a combination of digital and traditional marketing strategies. In this 90- minute session, you will learn some key points that will help generate leads, drive website traffic, and grow your list. DRIVING MORE BUSINESS WITH LOYALTY PROGRAMS & E-COMMERCE SITES July 6:00pm -Presenter: Melanie Diehl, Melanie and co Marketing Collective. This seminar will discuss ways for small businesses to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what's important to you and your business moving forward using loyalty programs and e- commerce sites.

6 GO LOCAL SEMINARS SERIES All seminars unless webinars are Southport-Oak Island Area Chamber of Commerce Conference Center, 4433 Long Beach Road, Southport. Free. Open to the public. Online Registration Required at G.V. BARBEE BRIDGE TEMPORARY CLOSURE PREPARATION PANEL July 6:00pm & repeated on July 8:30 a.m. -Presenters: NC Rural Center, Thread Capital, SCORE, BCC Small Business Center, NC Workforce Center. Disaster Planning isn t just for natural made events, it can include events such as the temporary closing of the G.V. Barbee Bridge to Oak Island for renovations. Topics that will be discussed in the two hours: Modify marketing & sales strategies, financing opportunities, employee reduction & unemployment rates and insurance. An event of the NC Rural Center, BCC Small Business Center, Thread Capital and Southport-Oak Island Area Chamber of Commerce. CUSTOMER SERVICE, CREATING CUSTOMER LOYALTY AND DATA COLLECTING July 6:00 pm - Jeanne Eury, NC Retail Merchants Association. We will discuss the small additions to customer service that make huge impacts on customer loyalty, and ways to add more value to your customer s experience without spending any more money. We will also make sure you have an Marketing System in place, are collecting contact info on everyone and analyzing your campaign results. Lastly we ll do a quick review of all of your data (Google Analytics, Facebook Insights, etc.) and learn how to read the reports to gain the best understanding of your customer journey.

7 GO LOCAL SEMINARS SERIES All seminars unless webinars are Southport-Oak Island Area Chamber of Commerce Conference Center, 4433 Long Beach Road, Southport. Free. Open to the public. Online Registration Required at REVAMPING YOUR SALES STRATEGY DURING TIMES OF CHANGE ONLINE MARKETING STRATEGIES TO FIND NEW CUSTOMERS WEBINAR -August 8:30am -Presenter: Toya Wilson NexGeneration Digital Marketing This webinar will cover identifying and understanding your ideal customers, evaluating your current marketing strategies and 4 free sales strategies to level up your sales efforts. WEBINAR -August 8:30am -Presenter: Toya Wilson NexGeneration Digital Marketing How to use Facebook, Instagram and YouTube to find new customers within miles of your business. Learn how to combine strategies like geofilters and mobile advertising with social media to get the attention of people near your business with a promotion that's perfect for them.

8 GO LOCAL SEMINARS SERIES All seminars unless webinars are Southport-Oak Island Area Chamber of Commerce Conference Center, 4433 Long Beach Road, Southport. Free. Open to the public. Online Registration Required at MERCHANDISING September 6:00pm Presenter: Jeanne Eury, NC Retail Merchants Association. This workshop will focus on the best visual representation of your business and your merchandise/products/offerings. We will review product placement for fastest inventory turn, to avert as much theft as possible, and to guide your customers along the most pleasurable for them, and profitable for you, path through your business. We will touch on the outside of your business and your use of windows, doors, porches and other inviting touches. We will also discuss your website since it is the visual of your business when you aren t physically open. Colors, sounds, smells, textures, we ll cover it all! HOW TO USE YOUR VIEW OF COMMUNITY NEWS TO GET NEW CUSTOMERS AND BRAND CHAMPIONS FOR YOUR BUSINESS WEBINAR September 6:00pm - Presenter: Toya Wilson, NexGeneration Digital Marketing How to Use Your View of Community News to Get New Customers and Brand Champions for Your Business-Taking a stand and sharing your view and solutions to community news can land you attention that will attract new customers..

9 SIGN UP Business Name Address Contact Person Phone Number Address: I would like to participate in the following opportunities: Non-Member Monthly - Free for Members or $25.00 Non Members Co-Op Advertising Program -$1,075 Members or $1,200 Non Members Go Local Loyalty Program Sponsor - $500 Send me the Business Ideas -Free Send me the Talking Points - Free Send me the Business Resource Guide - Free I would like more information on the following: Restaurant Week (October 15th - 21st) Christmas Gift Show (November 18th) Christmas by the Sea Parade (December 1st) Coastal Consumer Show (March 7th) Oak Island Lighthouse Run (April 13th) Return with payment to Southport-Oak Island Area Chamber of Commerce, 4433 Long Beach Road, Southport, NC 28461