Media Planner

Transcription

1 Media Planner

2 Why Choose Substance Style PEDIATRIC INFLAMMATORY BOWEL DISEASE (IBD) IBD is a chronic disorder of the gut that primarily affects people in adolescence or early adulthood. The two most common forms of IBD are ulcerative colitis and Crohn s disease. Symptoms of IBD Severe abdominal pain Causes of IBD Diarrhea Weight loss Lack of appetite Family history Genetics Environmental factors Childhood infections Childhood-onset IBD accounts for almost a third of cases The levels of pediatric IBD are increasing across Europe Over half of patients believe IBD negatively affects their education Pediatric IBD D causes emotional, mental and psychological ogica stress on n the individual We love great design Understanding that a scientific mind is also a creative mind, we put a great deal of energy into creating content that inspires as well as informs. Why? To provide you with the perfect environment to influence your target customers at their most open-minded. We insist on excellence Whether in digital (adaptive design), print (quality paper, perfect bound), video (cuttingedge technology), or webinars (robust platforms), we strive for top quality and collaborate with field-leading partners. Why? To ensure that the quality of your company and value of your brands is reflected through our entire portfolio. We embrace a challenge Our ever-evolving portfolio is driven by a highly experienced and forward-thinking team. Why? To offer you tailored marketing campaigns that match any goal or budget, but always with unrivaled service and support. We craft content to offer an immersive experience By delving into the motivations, challenges and aspirations of key figures in the field, we help form a deeper connection with our audience and build solid loyalty. Why? To give your message the best possible chance of being seen. We own your customer s day Whether a quick coffee-break catch-up or a deep dive into emerging trends, an abundance of varied content across multiple platforms hooks our audience into regular engagement. Why? To give your message the best possible chance of being remembered. We cater to all pathologists Our highly accessible content attracts readers at all stages of their careers and crosses traditional application-based boundaries. Why? To give you access to over 100,000 pathologists in diverse markets that span the full range of purchasing power from consumables to complete systems to entire labs.

3 Audience and Market Disciplines Digital & Print 50,000 40,000 30,000 20,000 10,000 0 Pathology Cytology Clinical - Diagnostics Histopathology Hematology The Pathologist Geographical Reach 50% Print 53,200* 50% Genetics Microbiology Molecular Biology Clinical Biochemistry Immunology Administration Point of Care Testing Digital 10% 50,000 Informatics General Lab Biochemistry 30% Toxicology QA/QC Forensics Pharmaceutical Engineering Biological Science Website 21% 8,000 Bioinformatics Instrumentation Design/Development/Consultation 47% Other Frequently Asked Questions Q: What percentage of your readers have purchasing power? A: 86% of our readers purchase or recommend products for their company. Q: How many webinar registrants can I expect? A: depending on the subject, with 46% live views. Who are our readers? By Job Role Chief Medical Technologists/ 23.9% Informatics Managers Laboratory Medicine Specialist/ 19.5% Pathologist Section Manager/Supervisors 14.3% Laboratory Manager 10.3% Hospital Administrator 8.5% Laboratory Director 7.4% Academic Student 5.8% Laboratory Administrator 5.1% CEO 2.7% Purchasing Officer 1.8% Other 0.6% Q: What are your best lead generation products? A: Digital App Notes and webinars generate the highest number of leads. Q: What products differentiate you from your competitors? A: The magazine, collaborative content and video are the products that we get told make us stand out from the crowd. By Institution/size Clinical Laboratory 24.0% Hospital 501 or more beds 19.9% Independent Laboratory (Contract) 15.2% Hospital 251 to 500 beds 12.9% Hospital 101 to 250 beds 8.6% Blood Centre 7.0% Medical School 4.8% Hospital 1 to 100 beds 4.1% Medical Association 3.3% Other Labs 0.2% 60% 32% EMEA Americas *Based on a pass-on readership of 1.9 readers per issue. EMEA Americas ROW Americas EMEA ROW

4 Marketing Planner The team of The Pathologist is a breath of fresh air in the medical publishing landscape. They are innovative in their thinking, passionate and result-driven. I love working with them. They really are an added value in putting our company on the map. They think with you and go for the best results. Caroline Collard, Marketing Director, Biocartis Featured Topic Key Features Bonus Distribution January International Lab Accreditation Omics Digital Pathology Cancer Diagnostics Pathology Update TriCon MEDLAB USCAP February Pathology Subspecialization (US vs. EU) Laboratory Technology Liquid Biopsy Microbiology/Virology USCAP March Gender Bias in Pathology Molecular Diagnostics Omics Rare Disease Genetics AACR AMP Europe ECCMID April Pathology and Radiology Training and Education Digital Pathology Precision Medicine ISLH May Bioinformatics and Big Data Cancer Genetics Immunology Analytical Science CAP-ACP ASCO ESHG ASM ASMS June Pathology Advocacy Point of Care Testing Laboratory Technology Microscopy APC IMC AACC July Analytical Science in the Clinic Companion Diagnostics Microbiology/Virology Biomarker Discovery AACC August Pathology in Pictures Patient Interaction Precision Medicine Cancer Diagnostics ECP MEDLAB Europe IBMS ESCV ESMO September The Biomarker Revolution Digital Pathology Rare Disease Genetics Biochemistry ASCP CAP ASHG Pathology Visions Lab Innovations October The Power List Brain Biomarkers Rapid Diagnostics Omics November Digital Pathology Patient Interaction Point of Care Testing Companion Diagnostics DPC December Patient-Centered Pathology Precision Medicine Sample Preparation Training And Education Calendar is subject to change

5 Product Portfolio Webinars Educational series Audio with slides Increased audience participation Virtual round table discussion Video webinar Digital Channels Distribution channel Ebooks Multimedia channel Content Development Educational features Interview article Opinion blogs Customer testimonials Magazine Display advertising Loose or bound inserts Application notes Targeted supplements Wall planners Tips, Tricks and Tools Video Production Product demonstration Customer testimonials Application note video Conference/expo interviews Thought leadership Products Electronic direct mail Application note e-alerts Weekly enewsletter Monthly content round up Website Banner adverts Application notes Product profiles Content promotion Video hosting Lead nurturing Market Intelligence / Surveys 5-10 question basic survey Detailed smart logic survey Detailed survey with full report and leads

6 Meet Our Customers For a company to feel they are making the right choice when choosing a media partner, it is important to know they are in good hands. To celebrate our fourth year, we would like to thank all of the following companies who have helped make The Pathologist what it is today. We also hope this will provide new companies with the confidence that The Pathologist could help with their marketing needs.

7 Rates Summary Technical Specifications Advertising Opportunities Euro Double Page Spread 6, Full Page 3, Cover Position 4, /2 Page 3, /3 Page 2, /4 Page 1, x Full page Application Note 3, Bound Insert (1 x page) 4, Belly Band/Cover Tip 8, App Note/Product Intro Ebook Supps Euro Full Page 2, Double Page Spread 4, Content Opportunities Euro Content Development (1x Page) 8, Content Development (2x Page) Ebooks 12, Website Euro Box Advert 1, Skyscraper 2, Banners (728x90, Content Filter) 3, Application Note 1, Product Profile 1, Dedicated Channel 22, Weekly Enewsletter Euro App Note/Product Profile/Eshop/Webinar 1, Leaderboard 2, Footer Banner 1, Road Block 5, Single Sponsored Broadcasts Euro App Note E-alert (Up to 6 App Notes) 4, Multimedia E-alert 4, EDM (Electronic Direct Mailer) 4, Targeted EDM Market Intelligence Surveys Euro 5 Questions 6, Questions 8, Questions 10, Questions 13, Questions 16, Webinars Euro Audio with Slides - Live or Pre-recorded 12, Video Webinar - Pre-recorded Video Production Euro Customer Testimonial Product Introduction Exhibition Booth Interviews Video Application Notes Video Promotion Opportunities 1x Global Eblast + HTML Creation 4, x Weeks Enewsletter Promotion 2, x Month Website, Youtube 4, Channel Hosting Magazine Ad Sizes Metric Imperial Page Unit Width x Depth Width x Depth Full Page 210mm x 266mm 8.3 x /3 Page 130mm x 266mm 5.1 x /2 Horizontal 210mm x 130mm 8.3 x 5.1 1/2 Vertical 100mm x 266mm 3.9 x /3 Vertical 70mm x 266mm 2.75 x /3 Square 130mm x 130mm 5.1 x 5.1 1/4 Page 100mm x 130mm 3.9 x 5.1 1/6 Page 70mm x 130mm 2.75 x 5.1 Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK and at least 300dpi in quality. Bleed: Please supply with 3mm bleed on all sides. Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding. Enewsletter Formats and sizes: All images below to be provided as JPG, PNG or GIF file types, with a maximum size of 45KB. All sizes in pixels. Banners Leaderboard Banner 728 x 90 Footer Banner 728 x 90 Product Profile - Text: Headline - up to 12 words. Body text - up to 45 words describing the product. Image: 150 x 150 image - image of product. Hyperlink. Application Notes - Text: Headline - up to 12 words. Body text - up to 45 words describing the application note. Image: 150 x 150 image - image of application note content. Exhibitor Highlight - Headline - up to 12 words. Body text up to 45 words describing the event. Image: 150 x 150 Logo. Hyperlink. Website Ad Sizes Right Hand Column Box Small Skyscraper Large Skyscraper Metric Width x Depth 200 x 200px 200 x 300px 200 x 500px In Content Postcard 300 x 200px Content Filter 3 sizes for different browser 450 x 210px window sizes 540 x 210px 900 x 210px Formats and sizes: All ads to be provided as JPG, PNG, GIF file types, with a maximum size of 45KB. Application Notes (Print) Your company name Title: up to 12 words Subtitle: words Body Text: Max 450 words (reduce by 75 words for additional image) Author(s) (no company affiliations) Abstract: a description of what the Application Note contains; two or three sentences maximum Address: for leads Contact name Contact phone number Logo: supplied in high resolution format (300dpi, CMYK) as JPG, PDF, TIF or Illustrator file Images: any associated diagram image that you may feel is appropriate URL Link: one address that will link from the page Any additional online content supplied in PDF format

8 Publisher: Lee Noyes Business Development Executive: Sally Loftus Business Development Executive Americas: Simone Virani Business Development Manager Sam Blacklock Editor: Michael Schubert Associate Editor: William Aryitey Editorial Director: Fedra Pavlou Content Director: Rich Whitworth Production: Jody Fryett Multimedia: Lindsey Vickers Tel UK: +44 (0) Tel US: