IBM System x and System Storage Technical University, Lisbon, Portugal October 10 14, 2011

Transcription

1 IBM System x and System Storage Technical University, Lisbon, Portugal October 10 14, Solution Center Sponsorship Package IBM System x Technical University and IBM System Storage Technical University Lisbon, Portugal October 10 14, Lisbon System x and Storage Solution Center Sponsorship Pkg v15.pdf Page 1

2 Dear IBM Business Partners, If you were among the over 100 Business Partners who attended one of the IBM Systems and Technology Group Technical Universities last year, I want to say thank you for your support was an exciting year, ranging from two Sold Out European Events and record attendance at our Americas Power University (over 1500) in Las Vegas. As we move into 2011, our event schedule promises to be more diverse than last year, with additional activities scheduled around the world and continued focus on emerging markets. I am pleased to announce the 2011 Solution Center Sponsorship Package with the following key offerings: - Price effective Turn-Key pedestal, including free-standing pedestal, power, signage and wireless internet access - 10% Early Bird discount for our Sponsorships and Options, when you signup 60 days prior to conference - Maintain a similar pricing model to Participation in the Solution Center Passport - Expanded listing of available Options - Ability to select from 9 different universities which will have sponsorship opportunities As a participant, at one (or several) of our events, you will have an invaluable opportunity to showcase your solutions, close existing business and generate new leads. The event is designed to promote an environment for networking, selling and learning new skills. This prospectus will detail the exceptional value that you will enjoy as a sponsor. If you have any questions about the Sponsorship Packages or available Options please contact Michael Parris. Michael Parris mrparri@us.ibm.com +1 (919) Act Right Now! We look forward to welcoming you at the IBM Systems and Technology Group technical event in Lisbon. Sincerely, Maria Boonie Director, WW Training and Technical Conferences Delivery IBM Systems and Technology Group

3 IBM System x and System Storage Technical University, Lisbon, Portugal October 10 14, 2011 General Event Information DATE and PLACE 10 14, October, 2011 Corinthia Hotel Lisbon Av. Columbano Bordalo Pinheiro, n 105 Lisbon, Portugal Tel: A stylish destination at the centre of Lisbon s financial district, the Corinthia Hotel has views that overlook the 18 th century Aqueduct and Monsanto Nature park and is only a short distance away from the city centre, with public transport making it a key base when exploring the historic capital. This co-located System x and System Storage conference will have a common Solution Center. The intended audience is IBM clients (System x and System Storage), IBM Business Partners, Independent Software Vendors / System Integrators, and IBMers. The primary audience is technical specialists who perform a design and implementation role. The agenda will offer over 200 sessions across 15 tracks in 4.5 days. Breaking News: During the event special focus will be given to Cloud Computing, featuring key advancement in this area. Additional event detail can be found on the conference web site: System x Event url: System Storage Event url: Solution Center Information The Solution Center will be located in the Foyer Lounge on the first floor of the hotel. After registration a detailed floor plan with pedestal location will be made available several weeks prior to the conference. (Times and location may change, final information will be in the Solution Center Kit, provided upon application approval and updated on the event web site.) SOLUTION CENTER AGENDA and OPENING HOURS Monday, October 10 th Sponsor / Exhibitor Set-up 08h00 17h00 Sponsor / Exhibitor Lunch 13h00 14h30 (all attendees) Sponsor/ Exhibitor Briefing 16h20 16h40 (room tbd) Solution Center Open w/ Welcome Drinks 17h30 19h30 Tuesday, October 11 th Solution Center Open 10h00 12h30 Sponsor / Exhibitor Only Lunch 12h30 13h00 (Solution Center closed) Solution Center Open 13h00 19h30 (Coffee& Dessert served during Lunch) Solution Center Open w/networking Drinks 17h30 19h30 Wednesday, October 12 th Solution Center Open 10h00 12h30 Sponsor / Exhibitor Only Lunch 12h30 13h00 (Solution Center closed) Solution Center Open 13h00 16h15 (Coffee& Dessert served during Lunch) Sponsor Center closes & break-down 16h15 18h00 Have a safe trip home We highly recommend that you be present during AM & PM coffee breaks, lunch and cocktail times. Page 3

4 Sponsorship Packages Platinum Sponsorship: Investment Price: 21,000 (excluding VAT) 4 Freestanding Pedestals with signage, positioned in a prime location* within the Solution Center (4 monitors, 4 chairs, wireless internet & 220v electricity w/ local connection) 9 Badges provided, with the ability to purchase up to 6 more at a discounted price. 4 Conference / Speaker Badges (up to 3 additional conference / speaker badges can be purchased for 800 each) 5 Sponsor Badges (up to 3 additional sponsor badges can be purchased for 400 each) 2 Presentation lecture sessions, each delivered twice (total of 4 speaking sessions) 1 Presentation Primer session, delivered twice New for Fall 2011 (Primer is a 30 minute lecture session delivered in the morning, before the start of the normal effective sessions) 1 Solution Center Reception Sponsorship and 2 Lunch Sponsorships 1 Full Page Ad in conference guide 1 Portfolio Insert in welcome kit 2 Technical Whitepapers posted on Learner Portal New for 2011 Sponsor Logo recognized with hyperlink from IBM conference website Sponsor Acknowledged by level during General Session New for 2011 Sponsor Guide Description (100 word limit) Participation in Solution Center Passport Program 2 Lead Retrieval Units Access to Sponsorship Private Consultation Room (6-30 minute time slots) Gold Sponsorship Investment Price 11,500 (excluding VAT) 2 Freestanding Turn-Key Pedestals with signage, positioned in a prime location* within the Solution Center (2 monitors, 2 chairs, wireless internet & 220v electricity w/ local connection) 6 Badges provided, with the ability to purchase up to 4 more at a discounted price: 2 Conference / Speaker Badges (up to 2 additional conference / speaker badges can be purchased for 800 each) 4 Sponsor Badges (up to 2 additional sponsor badges can be purchased for 400 each) 1 Presentation lecture session, delivered twice 1 Presentation Primer session, delivered once New for Fall 2011 (Primer is a 30 minute lecture session delivered in the morning, before the start of the normal effective sessions) 1 Lunch Sponsorship and 1 Coffee Break Sponsorship 1 Portfolio Insert in welcome kit 1 Technical Whitepaper posted on the Learner Portal New for 2011 Sponsor Logo recognized with hyperlink from IBM conference website Sponsor Acknowledged by level during General Session New for 2011 Sponsor Guide Description (75 word limit) Participation in Solution Center Passport Program 1 Lead Retrieval Unit Access to Sponsorship Private Consultation room (4-30 minute time slots)

5 Sponsorship Packages (continued) Silver Sponsorship Investment Price: 6,250 (excluding VAT) 1 Freestanding Turn-Key Pedestal with signage, positioned in a prime location* within the Solution Center (1 monitor, 1 chair, wireless internet & 220v electricity w/ local connection) 4 Badges provided, with the ability to purchase up to 2 more at a discounted price: 1 Conference Badge (up to 1 additional conference / speaker badge can be purchased for 800 each) 3 Sponsor Badges (up to 1 additional sponsor badge can be purchased for 400 each) 1 Coffee Break Sponsorship 1 Portfolio Insert in welcome kit 1 Technical Whitepaper posted on the Learner Portal New for 2011 Sponsor Logo recognized with hyperlink from IBM conference website Sponsor Acknowledged by level during General Session New for 2011 Sponsor Guide Description (50 word limit) Participation in Solution Center Passport Program 1 Lead Retrieval Unit Access to Sponsorship Private Consultation Room (2-30 minute time slots) Note: Prime location is influenced by the following: time of enrollment, sponsorship level and available slots at time of enrollment. Early Bird Discount: IBM is offering a 10% Early Bird discount to event Sponsors who sign-up 45 days before the start of the conference, registration must be completed by close of business on August 31 st, 2011 This discount will apply to the Sponsorship packages and Additional Options only. This discount will be forfeited if payment is not received based upon the normal Payment Terms and Conditions as outlined within the Invoice. Rush Pricing: In 2011 IBM is implementing a Rush Price Structure, this 10% price up-lift will automatically apply to all applications which are submitted after September 19 th, 2011 (21 days in advance). This price up-lift is due to increased re-work and costs which are incurred. Please plan accordingly to have your application submitted in a timely manner and remember the earlier your application is submitted the better selection you will have for your pedestal within your sponsorship level. Additional Information: All prices are displayed in Euro s, excluding VAT. Payment invoices will be created based on Euro prices with the addition of VAT. Invoices will outline the Terms & Conditions and Payment to Information which will be the Local Accounts Payable team. Options in the sponsorship packages are based upon availability. Sponsorship registration will be done via online enrollment tool, via the following enrollment link: If you have any questions about this Solution Center Sponsorship package please contact: Michael Parris (mrparri@us.ibm.com)

6 Additional Opportunities Overview IBM System x and System Storage Technical University, Lisbon, Portugal October 10 14, 2011 This list defines the additional sponsorship and marketing opportunities available in the STG Solution Center package. For more detail on each of the Sponsorships Opportunities see pages 7 11 or the event web site. Opportunity Availability Cost (1,2) 1. Additional Pedestal additional pedestal 2,300* 2. Conference / Speaker Badge full attendee access (quantity limited) 800 * 3. Solution Center Badge solution center only access (quantity limited) 400 * 4. Presentation Session (w/ Speaker Badge) one per event (see detail page 7) Price reduced 1,200* 5. Primer Session one per event (see detail page 8) New for ,000 * 6. Host Birds of a Feather session after hours 1,600 * 7. Lecture seat drop at one general session a single lecture seat drop 1,000 * 8. Advertisement flyer in welcome kit one per sponsor 1,200 * 9. Advertisement in conference guide exclusive, outside back cover (full page) 2,000 * inside front cover (half page) 1,200 * exclusive, inside front cover (full page) New for ,000 * inside back cover (half page) 1,000 * exclusive, inside back cover (full page) New for ,000 * inside body of guide (full page) New for ,500 * inside body of guide (half page) 1,000 * 10. Solution Center Reception exclusive, one per event 5,400 * 11. Event night exclusive, one per event 6,100 * 12. Lead Retrieval Unit Rental (LRU) rental of one unit for duration of event 400 * 13. Cyber Cafe exclusive, one per event 2,200 * 14. Download Kiosk exclusive per unit / kiosk Price reduced 1,000 * 15. Co-Deliver Trends & Directions Session (15 min) exclusive per participating platform New for ,000 * Note: (1) Euro price, excluding VAT (2) Where available, Option availability varies by event, see event detailed Sponsorship document for more information. This is a small sample of the companies which have attended our Technical Universities and represent opportunities to our Solution Center Sponsors. Page 6

7 Additional Opportunities Detail 1. Additional pedestal including full conference badge 2,300 (excluding VAT) An additional pedestal to be located in the solution center adjacent to the sponsorship package pedestal(s) purchased by the sponsor. It includes one full-conference registration. Available only to sponsors purchasing an exhibit sponsorship within the Solution Center. The purchase of this option includes one full-conference registration; it does not include any other registrations or badges. Sponsor must purchase this opportunity at the time of sponsorship application submission. Sponsor must provide sign text and company logo 28 days prior to the first day of the event. All applications and logos are subject to IBM approval. Solution center manager creates logistic plans for additional pedestal. Solution center manager provides appropriate registration code for full-conference badge. 2. Conference / Speaker Badge 800 (excluding VAT) This badge will allow the vendor to attend all conference activities. Quantity limits are determined by sponsorship level: Platinum 3, Gold 2, and Silver 1. Sponsor must submit registration through conference web site using sponsor code provided to sponsor by event management. All applications are subject to IBM approval. Solution center manager notifies attendee registration and badge manager of registrant. Solution center manager provides appropriate registration code for full-conference badge. 3. Solution Center Badge 400 (excluding VAT) This badge will grant the vendor access to the Solution Center only and not to the session activities. Quantity limits are determined by sponsorship level: Platinum 3, Gold 2, and Silver 1. Sponsor must submit registration through conference web site. All applications are subject to IBM approval. Solution center manager notifies attendee registration and badge manager of registrant. Solution center manager provides appropriate registration code for full-conference badge. 4. Presentation session (with speaker badge) 1,200 (excluding VAT) A single presentation lecture (where available) to provide a technical overview of your company, included in this option is one Speaker badge. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must provide title of session, abstract of content, summary of session and Speaker name to IBM event management 28 days prior to the first day of the event.

8 Additional Opportunities Detail (continued) Sponsor will be provided a standard presentation room configured with typical a/v equipment being used for the conference and as determined by IBM event management. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of purchase of session. Content manager contacts session buyer to discuss details of session, buyer provides session details. Content manager notifies event manager and schedules session in program agenda. Event manager ensures facilities are scheduled to accommodate session. Content manager becomes primary interface with session buyer. 5. Primer Session 1,000 (excluding VAT) A single 30 minute presentation lecture session (where available) to provide a technical overview of your company. This session will be delivered in the morning (08h00 08h30), before the regular elective sessions start. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must provide title of session, abstract of content, summary of session and Speaker name to IBM event management 28 days prior to the first day of the event. Sponsor will be provided a standard presentation room configured with typical a/v equipment being used for the conference and as determined by IBM event management. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of purchase of session. Content manager contacts session buyer to discuss details of session, buyer provides session details. Content manager notifies event manager and schedules session in program agenda. Event manager ensures facilities are scheduled to accommodate session. Content manager becomes primary interface with session buyer. 6. Host Birds of a feather session 1,600 (excluding VAT) Location, date, and time will be scheduled by IBM event management in consultation with sponsor. Session can not conflict with Solution Center hours or scheduled event sessions. The session will be publicized in the conference guide. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must purchase this opportunity at the time of sponsorship application submission. Sponsor must provide description of objective and content to IBM event management 28 days in advance of the first day of the event. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of host. Content manager contacts session host to discuss details of session, sponsor provides session details. Content manager schedules session. Content manager notifies event manager of session details and schedule.

9 7. Literature seat drop at one general session 800 (excluding VAT) A single literature drop of printed material no larger than A4 (or 8½ x 11"), placed on the attendee seats prior to the start of the conference general session. This may be a brochure, white paper, flyer, multiple page publication, but can not be more than a single item, nor can it exceed 5 sheets or 10 pages in total. Subject to availability; when available, and where available, maximum of one per sponsor. Requirements Sponsor must purchase this opportunity at the time of sponsorship application submission. Sponsor must provide proof copy of the drop composition to IBM event management no later than 14 days prior to the first day of the event for IBM approval. Sponsor must provide enough copies of materials for the estimated number of event attendees as specified by event management. Sponsor is responsible for providing all material to event management on-site that will be seat dropped. All applications for this opportunity require IBM approval. Solution center manager notifies sponsor of required submission of review copy and Sponsor provides the review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes seat drop at event. 8. Advertisement flyer insert in welcome kit 1,200 (excluding VAT) Advertisement flyer insertion into the conference welcome kit. The welcome kit will be distributed to event attendees. Subject to availability; when available, and where available, one per sponsor. Maximum size of flyer is A4 (or 8½ x 11"), one sheet in count (e.g. 2 pages, front and back). Sponsor must provide event solution center management with sample for review and approval 28 days prior to first day of the event. Sponsor must provide enough flyers for the estimated number of event attendees as specified by event management. Sponsor must deliver the flyers to event management on-site at the event four days prior to the first day of the event. All applications and flyer content is subject to IBM approval. Solution center manager notifies sponsor of required submission of review copy. Sponsor delivers review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes insertion of flyer into the welcome kit.

10 9. Printed advertisement in solution center guide (pricing varies) 2,000 (excluding VAT) Full-page advertisement, printed on the back cover of the conference guide. 2,000 (excluding VAT) Full-page advertisement, printed on the inside front cover of the conference guide. 2,000 (excluding VAT) Full-page advertisement, printed on the inside back cover of the conference guide. 1,000 (excluding VAT) Half-page advertisement, printed in the inside front cover of the conference guide. 1,000 (excluding VAT) Half-page advertisement, printed in the inside back cover of the conference guide. 1,500 (excluding VAT) Full-page advertisement, printed in the inside body of the conference guide. 800 (excluding VAT) Half-page advertisement, printed in the inside body of the conference guide. Subject to availability; when available, where available, one advertisement. If multiple applications are received, selection is awarded to earliest submission as determined by date and time of submission recorded in application database. Sponsor must provide event solution center management with print-ready ad copy. Deadline for submission is 28 days prior to the first day of the event. All applications, text, logos, content, and ad copy are subject to IBM approval. Solution center manager notifies publications manager of purchase of advertisement. Solution center manager notifies advertisement buyer of required information and input to be received from buyer. Buyer delivers required information to publications manager. Publications manager processes advertisement in publication layout and prints guide. Solution center manager ensures advertisement is published. 10. Solution Center Reception 5,400 (excluding VAT) Sponsorship of an evening reception in the Solution Center area. Company name and logo will be displayed as the exclusive sponsor of the reception, the same to be applied to promotion of the reception. Subject to availability; when available, and where available, one exclusive opportunity sponsorship. Sponsor must provide event solution center management with your company logo in the format noted below. Deadline for submission is 28 days prior to the first day of the event. All applications and logos are subject to IBM approval. Solution center manager notifies event manager and publications manager of reception sponsor. Sponsor is to deliver company logo to solution center manager. Solution center manager records receipt and forwards to manager of sign making. Sign making creates sign, reviews with solution center manager, prints sign, and delivers sign to event. Solution center manager ensures sign is displayed appropriately at event. Publication manager includes prominent mention of sponsor in all advertising publications. Solution center manager ensures and confirms with publications manager inclusions of sponsor.

11 11. Event Night Sponsorship 6,100 (excluding VAT) Sponsor s company name and logo will be prominently displayed acknowledging Event Night sponsorship, the same to be applied to promotion of Event Night. Subject to availability; when available, and where available, one exclusive opportunity sponsorship. Sponsor must provide event solution center management with company logo in the format noted below. Deadline for submission is 28 days prior to the first day of the event. All applications and logos are subject to IBM approval. Solution center manager notifies event manager and publications manager of sponsorship. Sponsor is to deliver company logo to solution center manager. Solution center manager records receipt and forwards logo to manager of sign making. Sign making creates sign, reviews with solution center manager, prints sign, and delivers sign to event. Solution center manager ensures sign is displayed appropriately at event. Publication manager includes prominent mention of sponsor in all advertising publications. Solution center manager ensures and confirms with publications manager inclusions of sponsor. 12. Lead Retrieval Unit Rental (LRU) 500 (excluding VAT) An easy to use Lead Retrieval Unit will allow vendors to scan attendee barcodes capturing vital information about booth traffic, allowing for more efficient follow-up. This option allows you to rent a LRU for the System z event and will be returned to the Solution Center manager at the close of the Solution Center on Wednesday afternoon. Subject to availability; when available, and where available, limited to one rental per event. Deadline for rental agreement is 28 days prior to the first day of the event. Solution Center manager will assign the vendor a specific Lead Retrieval Unit for the duration of the event. Solution Center manager will provide operational information, unit training (if needed) and answer any question about the unit. During this time period (Monday Wednesday) the vendor is responsible for the LRU. At the close of the Solution Center on Wednesday afternoon the vendor will return the unit back to the Solution Center manager. Upon return of the unit the Solution Center manager will provide an electronic version of the scanned information. 13. Cyber Café 2,200 (excluding VAT) Sponsor s company name and logo will appear on signage, screensaver and/or vendor provided banner acknowledging exclusive sponsorship of the Cyber Café during the event. Subject to availability; when available, one exclusive sponsorship of Cyber Café for the event. Sponsor must provide event solution center management with company logo in the format noted. Maximum size of vendor banner will vary by venue. Deadline for submission is 28 days prior to the first day of the event. All applications are subject to IBM approval. Deadline for rental agreement is 28 days prior to the first day of the event.

12 Additional Opportunities Detail (continued) Solution center manager notifies event manager of sponsorship. Event manager creates logistic plans for Cyber Cafe. Solution center manager notifies sign maker of sponsorship. Sign maker creates draft sign and reviews with solution center manager. Sign maker prints and delivers sign to event. Solution center manager ensures sign is posted appropriately. 14. Download Kiosk 1000 (excluding VAT) Sponsor s company name and logo will appear on signage at the download kiosk. Kiosk will be location in a high traffic area, and used by the attendees to download event presentation.pdf s to a memory key via a provided laptop. Subject to availability; when available, maximum of 5 Kiosks per event. Sponsor must provide event solution center management with company logo in the format [2] noted below. Deadline for submission is 28 days prior to the first day of the event. All applications and logos are subject to IBM approval. Solution center manager notifies event manager of sponsorship. Event manager creates logistic plans for Kiosk locations. Solution center manager notifies sign maker of sponsorship. Sign maker creates draft sign and reviews with solution center manager. Sign maker prints and delivers sign to event. Solution center manager ensures sign is posted appropriately on the Kiosk. 15. Co-Deliver Trends and Directions Session (15 minutes) 5000 (excluding VAT Your company will be allocated 15 minutes of the Trends and Directions session during the Prague event. In this session you should describe How IBM and your company has worked together to resolve a industry problem (or how you and IBM have jointly brought product into the market place). This is an exclusive / first come-first served option, only available to Gold and Platinum sponsors. Exclusive option per platform (platforms participating is System x only) Available only to Platinum and Gold Sponsors and fulfilled on a first come / first served basis. Sponsor must provide like skilled speaker (one) to co-present Sponsor focal point assigned no less than 30 days before the event. Sponsor should submit title and abstract at least 28 days before the event, for IBM review and approval. Presentation material made available 7 days before the event, with minor changes afterwards. Sponsor speaker must be available for rehearsal, the day before to insure proper timing, etc. Deadline for submission is 30 days prior to the first day of the event. Co Delivery option is subject to IBM approval. Michael Parris, the assigned Content Manager and Sponsor s contact person will work together to insure all content is provided in a timely manner and Sponsor speaker / IBM Speaker will work together to create a seamless message. Any questions about this option should be directed to Michael Parris

13 IBM System x and System Storage Technical University, Lisbon, Portugal October 10 14, 2011 Terms and Conditions Sponsor terms and conditions 1. By submitting this application Sponsor agrees to comply with these terms and conditions, the attached Sponsor Guidelines and any other reasonable rules implemented by IBM in connection with the Systems and Technology Group (STG) Lab Services and Training Solution Center Sponsorship Package. 2. IBM reserves the right to refuse any application without explanation in its sole discretion. 3. Sponsors may not sublet, assign, or apportion any part of the space allotted, nor represent, advertise, or distribute literature for the products or services of any other firm or individual except as approved in writing by IBM. 4. Sponsor grants to IBM and its subsidiaries, contractors, agents and assigns a license to use, display, copy, and distribute Sponsor's trademarks, and the information about Sponsor that Sponsor provides, on IBM's internal and external websites, STG Lab Services and Training Technical University materials and signage in order to promote Sponsor's sponsorship of the STG Lab Services and Training Technical University. IBM will make a good faith effort to follow any trademark guidelines provided by Sponsor. 5. IBM reserves the right to restrict exhibits which become objectionable or otherwise detract from or are out of keeping with the character of the Solution Center Exhibit areas as a whole as determined by IBM in its sole discretion. 6. Direct sales (the exchange of merchandise for money) are not permitted on the Solution Center Exhibit floors without written permission from IBM. Orders only may be taken for later fulfillment. 7. On behalf of Sponsors, IBM has designated Solution Center contractors to provide the following: drayage, labor, cartage, installation and dismantling, furniture, demonstration pedestal and floor decorations, signs, photographs, telephone services etc. Services of electricians, plumbers, carpenters, and other labor will be available and charged for at the then-prevailing rates. IBM assumes no responsibility or liability for any of the services performed or materials delivered by the foregoing persons, parties and organizations. Arrangements must be made between Sponsors and the official Solution Center contractors. 8. Any space provided to Sponsor, including, but not limited to, any kiosks, exhibit space or conference rooms, is provided on an "as is" basis. Anyone visiting, viewing or otherwise participating in the space is deemed to be the invitee or licensee of Sponsor while so visiting, viewing or otherwise participating in the space, rather than the invitee or licensee of IBM. Sponsor shall return the space in as good condition as it was received, reasonable wear and tear excepted. Sponsor shall conduct itself in a decorous manner and comply with all requirements, rules or reasonable requests of IBM or the conference landlord with respect to its use of the space. 9. Neither party shall be liable to the other party for incidental, indirect, consequential, special or punitive damages of any kind, including without limitation lost revenues or profits, whether such liability is asserted on the basis of contract, tort, or otherwise, even if the other party has been warned of the possibility of such loss or damage in advance. In no event will IBM's liability for actual direct damages exceed the amount of fees actually paid by Sponsor to IBM as part of Sponsor's sponsorship of the STG Lab Services and Training Technical University. 10. IBM may cancel any or all of the STG Lab Services and Training Technical Universities at any time in IBM's sole discretion. In the event of any such cancellation, IBM will use reasonable efforts to provide Solutions Center Sponsors with prompt notice of cancellation. IBM's sole liability and Sponsor's sole remedy in the event of cancellation of any or all of the 2011 Technical Universities shall be limited to return of the sponsorship fees paid by Sponsors. In no event shall IBM be responsible for airfare, hotel, or any other expenses incurred by Sponsors. If the Sponsor cancels less than ninety (90) days before the applicable STG Lab Services and Training Technical Universities commences, Sponsor shall be liable for one-hundred percent of the total sponsorship fee. 11. Sponsor may not assign its sponsorship to any third party without the consent of the other party. 12. These terms and conditions, the Sponsor Guidelines and all other matters arising our or relating to Sponsor's Solution Center Sponsorship shall be governed by the laws of the State of New York. 13. Any hardware provided to the Sponsor, including hand held scanners, or other computer equipment (but not limited too) is the responsibility of the Sponsor during the event. 14. In this document a Sponsor can either be an event Sponsor or event Exhibitor. 15. Pricing, Descriptions or other information within this document may change without notice. For the most current Solution Center Package, see the event web site. Page 13

14 Copyright IBM Corporation 2011 IBM Corporation 1133 Westchester Avenue White Plains, NY U.S.A. Printed in the United States of America All Rights Reserved IBM, the IBM logo, BladeCenter, CICS, DB2, Lotus, OS/400, POWER5, POWER6, IBM i, IBM Power Systems, Rational, iseries, pseries, xseries, zseries, System i5, System p, System z, System z9, System z10, Tivoli, WebSphere, z/os, z/vm and z/vse are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. IBM assumes no responsibility regarding the accuracy of the information provided herein and use of such information is at the recipient's own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice.