YOU CAN COUNT ON US! MARKET HOURS. STATS Over 500,000 projected visitors. MARKETING Daily events

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1 PRESENTED BY THE The Atlanta Christkindl Market is the German American Cultural Foundation s official Holiday event and the city s largest German Christmas Market. After launching in 2016 and a successful second year in 2017, bringing in over 250,000 visitors, the Atlanta Christkindl Market is aiming to double its activities in 2018! Join our family of successful vendors, artisans and producers today. We d love to hear from you. STATS Over 500,000 projected visitors YOU CAN COUNT ON US! MARKET HOURS Up to 30 Christmas Booths Free entry and free two hour parking MARKETING Daily events November 29 th /30 th to December 23 rd WED to SAT: SUN: 11.00AM 9.00PM 12.00PM 7.00PM ***Please note the information about the German Christkindl Market TM Pre-opening Event! Individual promotions of vendors, artisans and sponsors Video and photo services available upon request LOGISTICS Logistical support available to Atlanta from anywhere in the world STAFFING Supporting the Market with designated Informed staff The German American Cultural Foundation is a 501(c)(3) non-profit organization dedicated to promoting and preserving German language and culture in the southeastern United States and to supporting institutions with a similar goal. The Foundation strives to strengthen the transatlantic relationship by advancing intercultural awareness and know-how between German speaking countries and the United States through the support of educational activities, community events and the arts.

2 OUR EXPECTATIONS OF VENDORS, ARTISANS AND PRODUCERS: The Atlanta Christkindl Market is an enchanting, family driven Christmas tradition held in markets all over Germany during the Holiday season. Traditional German foods, beverages, handcrafted products such as ornaments, nutcrackers, and toys, as well as a festive, winter-wonderland ambience work hand in hand to create the authentic German Holiday experience. This is an event that will spread Holiday cheer amongst children and adults alike, while exposing them to the festivities of one of the Germany s oldest cultural traditions. LOCATION: The Atlanta Christkindl Market will once again take place at Atlantic Station. The thriving urban community of Atlantic Station is situated in the progressive New South just off 17th Street, west of the I-75/85 Connector in the heart of Midtown Atlanta and near Georgia Tech Campus. They put boutique shopping, local dining and innovative businesses together all in walking distance, helping to create the necessary German ambience to bring this Market to life. PRESENTED BY THE The Atlanta Christkindl Market ADDRESS: Atlanta Christkindl Market Tower Street NW Atlanta, GA The Atlanta Christkindl Market CONTACT INFO: office@christkindlmarket.org WEB: PHONE: (706) Please note we would like to improve the Atlanta Christkindl Market with a Pre-opening Event during the Black Friday weekend: November 23 rd to 24 th from 12.00PM 9.00PM and November 25 th from 12.00PM 7.00PM

3 PRESENTED BY THE LOGISTICS: The Atlanta Christkindl Market is happy to use their volunteering GAC-Foundation members network to aid vendors and artisans with logistics, from all over the world to Atlanta. Please contact for further information. LICENSES/PERMITS: The GAC-Foundation and its Atlanta Christkindl Market volunteers are not responsible for supplying or aiding in the obtaining of food/drink related health permits required by the Fulton County. The Food vendors MUST obtain the Fulton County health permits on their own and have the necessary proof of permission available upon request. STAFFING: The Atlanta Christkindl Market is happy to use their volunteering GAC-Foundation members network in aiding vendors in their search for reliable, knowledgeable staff members, mostly with German background. SECURITY: YOU must provide your own security during the market hours in your Christmas booth. The Atlanta Christkindl Market will, in partnership with Atlantic Station, provide overnight security. Please contact for further information. ACCOMMODATION: The Atlanta Christkindl Market is happy to use their GAC-Foundation members network in aiding vendors in their search for the best priced hotel rooms. Please contact for further information.

4 PRESENTED BY THE COMMISION & FEES: The Atlanta Christkindl Market is the official Christmas event presented by the 501(c)(3) non-profit GAC-Foundation as a long-term fundraiser and means of spreading German culture within the United States. The infrastructure for the Christmas booths, electricity, security and storage space are provided by the GAC-Foundation to all participating vendors free of charge. In return, we expect your support for our foundation s goals. We request a commission of 15% on merchandise, 25% on food and non-alcoholic beverages, 35% on your gross revenue, and a refundable security deposit of $3, per booth payable on October 15 th, The refund will be paid back in full by the GAC-Foundation come mid-january Premature cancellation from vendors taking place between October 15 th, 2018 to November 5 th, 2018 will be fortified 50% and thereafter 100% of their security deposit. MARKETING: The Atlanta Christkindl Market marketing department volunteers guarantee daily exposure in the realm of social media throughout the market. They will reach out to a variety of media outlets weekly to aid in the online presence of the Atlanta Christkindl Market and its featured vendors. The Atlanta Christkindl Market also offers professional, discounted photography and video services through a sponsoring video production company. These photographs and videos will be distributed via the Atlanta Christkindl Market s digital platforms on a weekly basis, and can both be displayed via screen and/or printed posters in the vendor s respective Christmas booths themselves. As it is the GAC-Foundation s goal to help promote the German language and culture, information sheets explaining the presented goods, services, and crafts will be present at every Christmas booth. We at the GAC-Foundation will provide our own Atlanta Christkindl Market payment system with regular payment methods that you will be expected to follow.

5 PRESENTED BY THE RULES, REGULATIONS, RESTRICTIONS: ONLY the business/craft/goods/items specifically described on your application form will be featured at the Atlanta Christkindl Market. YOU must have one person involved and/or knowledgeable about your featured products present in your Christmas booth during all ongoing market hours. Each Christmas booth may have as many people selling items as you wish, but ONE person MUST be responsible for signing all checks & providing overall communication with the Atlanta Christkindl Market team members and volunteers at all times. This person MUST be responsible for enforcing the rules, regulations and restrictions the GAC-Foundation has implemented for its Atlanta Christkindl Market. YOUR Christmas booth must remain open during all market hours. There will be NO early closures on any day. The GAC-Foundation and its Atlanta Christkindl Market organizers will attempt to complete the full program, but should inclement weather cause safety risks, ONLY the Atlanta Christkindl Market Director and the GAC-Foundation Executive Director have the authority to make a decision on if the market and booths remain open. Because the Atlanta Christkindl Market is a family event and highly visible to tourists, we DON T tolerate displays of inappropriate behavior and/or language. YOU must provide your Christmas booth with interior decorations. YOU must abide by our Atlanta Christkindl Market payment system/payment methods. Food and beverage vendors will be required to have a tarp under their cooking area at all times. Food and beverage vendors must obtain a Fulton County health permit. Food vendors must also provide an approved and functional fire extinguisher. NO open fire(s) are permitted inside or outside the Christmas booths at the Atlanta Christkindl Market event space located in Atlantic Station.

6 Our focus is on promoting the German language, bringing the best of German culture to the Southeast of the United States, and educating the next generation of American economic leaders on the rewards of being able to respond to different corporate cultures and lifestyles. Germany has much more to offer than Sauerkraut and Schnitzel, old castles, and quaint cobblestone villages. It is a modern country with high-tech industries, cutting-edge technology, and a vibrant art scene; people that are proud of their heritage, but open and curious to experiencining and learning new things that will make for a rich future. The German-American relationship goes back a long way, and has always been very close. Yet, in order to protect and nurture this relationship, it is essential that we not only remember and honor the past, but find and define common ground for a meaningful continued relationship, which will be carried by our next generation. In order to protect our strong business ties, it is important that tomorrow s leaders are exposed to their future counterparts early on, so they may experience each other s backgrounds, and develop an understanding of commonalties and differences. A team of forward-looking leaders, made up of mostly German companies in the Atlanta area, decided to invest time and effort toward strengthening the German-American relationship. As a result, they established the German American Cultural Foundation in order to solicit support from businesses and private individuals in the southeastern United States. The aim is to bridge the gap between the United States and German-speaking countries by adding a strong cultural and educational component to what has traditionally been a solid relationship.

7 MISSION STATEMENT: The German-American Cultural Foundation is a 501(c)(3) non-profit organization dedicated to promoting and preserving the German language and culture in the southeastern United States and to supporting institutions with a similar goal. The Foundation strives to strengthen the transatlantic relationship by advancing intercultural awareness and know-how between German speaking countries and the United States through the support of educational activities, community events and the arts. GOALS: We at the German-American Cultural Foundation have a clear vision and take concrete actions through a simple, proactive approach. We foster the mutual understanding between people that have a lot in common, but are divided by different languages, and the Atlantic. Our focus is on: Promoting the German language Bringing the best of German culture to the southeastern United States Educating the next generation of American business leaders on the rewards of being able to respond to different corporate cultures and lifestyles. The German language is the number one language in Europe. It is spoken by almost 150 million Europeans. It is mainly spoken in the heart of Europe by Austrians, Swiss, Germans, and is partially spoken in six European countries. It is a platform that connects these people beyond their country s borders, and it is also an entry ticket to gain first-hand access to their rich cultural past and present. Promoting the German language as a means to gain a better understanding and appreciation of these cultures is a key of the German American Cultural Foundation. It is therefore essential to support the development of institutions and schools that offer the change to learn the language through direct financial support and by providing sponsorship and fundraising opportunities.

8 Atlanta Christkindl Market Project The Atlanta Christkindl Market is the official Christmas event presented by the German American Cultural Foundation as a long-term fundraiser and means of spreading German culture within the United States. The Atlanta Christkindl Market is an enchanting, family driven Christmas tradition held in markets all over Germany during the Holiday season. Traditional German foods, beverages, handcrafted products such as ornaments, nutcrackers, and toys, as well as a festive, winter-wonderland ambience work hand in hand to create the authentic German Holiday experience. This is an event that will spread Holiday cheer amongst children and adults alike, while exposing them to the festivities of one of the Germany s oldest cultural traditions. The German-American Cultural Foundation invites you to support our efforts to promote and foster German culture in the south-eastern United States. We have been able to meet our initial goals thanks to support from sponsors like AGCO, Mercedes, Porsche, among others, but we need your commitment to further our outreach and make our vision a reality. Why you should support the Atlanta Christkindl Market Help us design and stage programs and events like the Atlanta Christkindl Market, which attract attention and generate interest in our local communities. Let s create awareness for the importance of this transatlantic partnership by doing something positive. Depending on your level of commitment, you may be eligible to join our board of directors. The German American Cultural Foundation s leadership team is eager to make the board a truly bilateral platform with both Germans and Americans providing direction and guidance. All donations are fully tax-deductible and can be catered to specific institutions. For more information regarding our foundation and projects, please contact our Executive Director Michaela Schulz, of the German American Cultural Foundation at director@gac-foundation.org.