2018 Media Portfolio. Canada s Luxury Lifestyle Magazine

Transcription

1 TM Canada s Luxury Lifestyle Magazine The art of living WINTER 2016/17 $5.95 ] 2018 Media Portfolio Canadian Canadian Publication Publication Mail Mail Sales Sales Product Product Agreement Agreement No. No Where in the world? Rolling farmland, sparkling waters, open skies $5.95 On tour: Asian adventures Exotic cruising Boho-chic farmhouse Delivering your message in print and online to Canada s affluent consumers and design professionals homefrontmagazine.ca

2 DESIGN conscious Sophisticated and selective, 88% of Homefront readers are continually upgrading, renovating or renewing their living spaces. They are interested in products and services of the highest quality. WELL travelled Our readers are discriminating travellers, 79% of Homefront readers travelled overseas in the past 12 months; 86% are interested in spas. Your message will reach them while they re planning their weekend getaways and holidays. bath travel 406,000 read HOMEFRONT in print e-list circulation of 45,000 * * plus 9,000 unique browsers *** plus visit homefrontmagazine.ca * Annual total for our print edition, based on 3.35 readers per issue ** Vision Travel Virtuoso Travellers contest entrants *** Based on audited Google stats. November TM *

3 TM kitchens AFFLUENT homeowners 94 % own homes valued at well over $3 million. Many also own fabulous vacation properties, enjoy very comfortable lifestyles and line their driveways with luxury automobiles. LUXURY automobiles &wine FOOD Homefront readers enjoy the finer things in life. They are brand conscious and they re active, involved and interested in creating fabulous high-tech interiors from respected collections and master craftspeople. HIGH disposable incomes Homefront readers occupations are very strongly skewed to MOPEs (Managers, Owners of Businesses and Sources: Statistics Canada and HOMEFRONT Readership Survey. Professionals) with household incomes of $300,000 plus.

4 W E B S I T E Our in-house team of content creators and designers have a solid track record in planning, executing and distributing a wide range of print and electronic solutions.

5 255 Duncan Mill Road, Suite 803, Toronto, Ontario M3B 3H9 Tel: Fax: BCS B870 For more information contact: Helmut Dostal, BCS Communications Ltd.

6 R A T E C A R D TM EXCLUSIVE, CONTROLLED AND AUDITED DISTRIBUTION Our controlled, custom distribution system delivers HOMEFRONT magazine to 31,400 of Canada s most affluent homeowners. Powerful opinion leaders and socially well connected, they read HOMEFRONT to discover the best, the unique and the timeless in Canada and around the world. HOMEFRONT copies distributed Bayview Village 1,460 Hogg s Hollow / Teddington Park / Bedford Park 2,650 Bayview & York Mills 1,400 Lawrence Park 1,150 Rosedale / Moore Park 2,470 Leaside 2,380 Forest Hill 1,820 Bloor 720 Baby Point 450 The Kingsway / St. George s 2,280 Oakville 2,240 Richmond Hill 2,100 Markham / Unionville 1,890 Cachet 1,650 Bookstores and magazine stands Vancouver, Toronto 1,590 Design showrooms, Events 2,000 Special national mailing to: Interior designers, decorators, architects 1,150 Western edition, design showrooms Vancouver, Calgary 2,000 Total number of HOMEFRONT copies distributed 31,400 PUBLISHED: Spring, Summer, Fall and Winter Demographic Research Summary Homefront homes have an average household income of more than double the national average and 65% higher than the Toronto average! Homefront readers have average personal income of double the national average and 70% higher than the Toronto average! High levels of education, compared with the Toronto average Affluent and selective professionals (managers, owners of businesses and professionals) Strongly skewed to homeowners Age is at par with the general population of Toronto 53% female and 47% male, 59.9% married or with partner Source: Statistics Canada For more information contact: Helmut Dostal, BCS Communications Ltd. 255 Duncan Mill Road, Suite 803, Toronto, Ontario M3B 3H9 Tel: Fax: dostal@bcsgroup.com BCS B870

7 R A T E C A R D TM Only HOMEFRONT offers discriminating purchasers a unique source for the very best in design, lifestyle, spa, travel and celebrity interviews. PUBLISHED: Spring, Summer, Fall and Winter 406,000+ readers in print and online Hand-delivered to select homes and showrooms Custom mailing to interior designers and architects Available on newsstands and through exclusive partnerships High retention with affluent audience a coffee-table reference piece Exclusive editorial features PREMIUM POSITIONS AD RATES TWO INSERTIONS FOUR INSERTIONS Full-page colour $4,350 $4,100 1/2-page colour $2,975 $2,850 1/4-page colour $1,800 $1,680 Double-page spread $6,900 $6,700 Outside Back Cover $6,000 $5,700 Inside Front Cover $5,200 $4,950 Inside Back Cover $4,800 $4,550 Facing contents page $4,600 $4,400 INSERTS & OUTSERTS Polybag Outserts* $135 / 1000 Magazine Inserts* $110 / 1000 *PLUS one page of advertising. Inserts and Outserts may be subject to mechanical and weight surcharges. WEBSITE BANNER HOMEPAGE OPTIONS AVAILABLE $ 225/1 month $ 605/3 months $ 1,115/6 months CUSTOM COVER $ 7,850 Includes full-page advertisement and 500 customized copies of HOMEFRONT. ING WITH HOMEFRONT $ 1,800 Permission-based, qualified e-list mailing to 15,000 interior designers, architects and decorators. Creative design services are available. PROMOTIONAL PROGRAMS Custom programs to meet targeted marketing objectives. MECHANICAL SPECIFICATIONS: ADVERTISING CLOSING DATES: DOUBLE PAGE SPREAD Live area 16 3 /4 X 11 Trim size 18 x 11 3 /4 Bleed size 18 1 /4 x 12 FULL PAGE Live area 8 1 /4 x 11 Trim size 9 x 11 3 /4 Bleed size 9 1 /4 x 12 1/2 PAGE 9 x 5 3 /4 1/4 PAGE 4 3 /8 x 5 3 /4 DESIGN SHOWCASE (no bleed) 4 x 5 TECHNICAL REQUIREMENTS: PRESS READY PDF with all fonts outlined, bleeds and trim marks at a resolution of 350 lines per inch. Please include a colour proof of the advertisement created from the pdf submited. Please send all ad files or download links to dostal@bcsgroup.com. For full page, half page and quarter page ads allow 5/8 safety area from trim and 1/8 bleed on all sides. PLEASE NOTE: A $50 fee will be applied for verification and quality control. ISSUE SPACE MATERIAL RELEASE Spring 2018 February 9 February 23 April 13 Summer 2018 May 4 May 18 June 22 Fall 2018 August 10 August 24 September 21 Winter 2018/19 November 09 November 16 December 21 For more information contact: Helmut Dostal, BCS Communications Ltd. 255 Duncan Mill Road, Suite 803, Toronto, Ontario M3B 3H9 Tel: Fax: dostal@bcsgroup.com BCS B870

8 TM A publication of BCS Communications Ltd. 255 Duncan Mill Road, Suite 803, Toronto, ON M3B 3H9 Tel: Fax: dostal@bcsgroup.com TORONTO I VANCOUVER I CALGARY Delivering your message in print and online to Canada s affluent consumers and design professionals BCS B870