Nonprofit 911: Knowledge is Power: How 3 Questions a Day Can Change the Way You Think About Your Supporters With Sean Case and John Clifford

Transcription

1 Nonprofit 911: Knowledge is Power: How 3 Questions a Day Can Change the Way You Think About Your Supporters With Sean Case and John Clifford Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the Request button below the participant panel to get dial in info.

2 About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org for Nonprofits DonateNow Now EventsNow Common Ground x1

3 Today s Speakers: Sean Case John Clifford

4 Research for Good Helping you change the world, one survey at a time Knowledge is Power: How 3 Questions a Day Can Change the Way You Think About Your Supporters twitter.com/researchforgood facebook.com/researchforgood

5 Our Story + =

6 Research for Good partners with nonprofit organizations and charities to offer donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to a cause they care about. In doing so, we turn supporters into donors & open a new, recurring donation channel for our nonprofit partners. Everyone has an opinion to give!

7 The Research for Good iq Poll engage : learn : earn Powered by

8 The Research for Good iq Poll puts real time marketing insights at the fingertips of marketers, fundraisers, and other decision makers

9 What you can learn from a Research for Good iq Poll

10 iq turns fun web polls into real value o ENGAGE users through a more rewarding experience o LEARN about your audience on a deeper level o EARN donations when poll responders join the Research for Good Survey Team & complete online surveys

11 engage o iq asks users as many questions as they want to answer o Anonymous profiles build over time o Users always get new and interesting questions o Instant results show users how they compare to peers o You approve content to ensure user experience o 300% to 900% increase in poll participation

12 learn o Measure the real time attitudes of your audience o Catalog up to 150 demographic and profile attributes o Follow opinions on issues, brands, personalities, & media o See how your audience compares to sites like yours o Improve content and create new content from data

13 earn o Show brands, personalities, and causes how they compare o Identify new niche marketing & partnership opportunities o Get it for free by sharing your data (a $20k value) o Recruit poll responders to Research for Good Survey Team o Receive donations for their participation

14 Here s what iq can do? o 7 month case study o Regional newspaper site with 2.5MM monthly visitors o 2,580,000+ responses from 336,000+ unique users (7.6/per) o 494 different questions with an avg. of 5,222 responses/question o Representative, high confidence sample for 109 profile questions o 4,014 users answered over 100 questions o Leveraged data to drive new ad sales and promotions o Generated revenue from sponsored questions and data sales

15 Here s how iq works? o Add the Research for Good iq Poll to your site o iq Engine automatically feeds editorially approved questions or write your own o Proprietary engine personalizes questions, ensures validity, and security o Real time reporting and tools for analysis o Use information gathered to inform donation development strategies

16 View results in real time. Be the first to know when attitudes are changing.

17 Measure your level of user engagement. Track changes in engagement over time.

18 Compare results among dozens of user segments

19 Here s who uses iq? o Dozens of websites and growing fast o Newspapers, blogs, radio, and TV sites o Sports, membership associations, and non profit orgs. o Social networks and online panels o Over 80 Million polls conducted since January 2010

20 Don t just listen to us "The iq Poll, created by writers and researchers at CivicScience, produces page views, enhances user engagement and increases the important metric of time on site. We've been pleased with its performance and look forward to an ongoing partnership with CivicScience. Deputy Managing Editor, Major Media Publisher In order to grow sales and prove to our B2B customers that we, the newspaper industry, are still relevant in a digital world, we must first understand and quantify our users in their hyper niched online worlds. The iq Poll allows us to do that on a level never before possible. Director of Interactive, Major Regional Newspaper

21 So what are you waiting for? Contact us: Sean Case twitter.com/researchforgood facebook.com/researchforgood

22 Nonprofit911.org Join us for our next webinar on July 12: Speed Consulting: Nonprofit Websites

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