Orange Bank The offer in a nutshell

Transcription

1 Orange Bank The offer in a nutshell 1

2 Welcome to Orange Bank! Convenient and secure mobile banking, open to everyone 100% mobile banking offer that has been conceived by digital experts to meet everyone s needs. The new service focuses on customer uses. Everything is thought to simplify the banking experience: with Orange Bank everything can be done from a smartphone Credit card and mobile payement are free and come along with a welcome bonus of 80 euros* Orange Bank offers a coherent, fluid and end-to-end omni channel experience *as soon as the 3rd paiement or withdraw cash are completed with your CB or smartphone 2

3 Our vision: allow as many people as possible to take advantage of a new way of managing their money 3

4 a free offer with no income conditions services/products that are simple and innovative In the 90s, Orange put mobile telephones within the reach of all French people Today, Orange Bank is making banking innovations accessible to everyone An unmatched customer experience an economic model focused on selfcare 4

5

6 Products and services overview Additional services, such as credit and insurance, will gradually be included in the offer 02 Payments 03 Savings Saving account 04 Loans (2018) Personnal loans Mortgage loans 01 Account Current account overdraft Secure authenticationa cross devices Credit Cart (debit & credit) with full mobile payment IOS for all and Android for mobile Orange customers P2P transfers Classical money transfers Post launch 6

7 Orange Bank is a new inspiring brand more daring more cooperative more simple more enjoyable more committed 7

8 Our strength: An ambitious marketing campaign 8

9 4 assets to assert our marketing position 9

10 that are translated in our media campaign 10

11 Our ambition: Reinventing customer relationship in the banking sector 11

12 Orange Bank reinvents the customer relationship with its virtual advisor Principles Steps An adaptative model Available 24/7, the virtual advisor is the single point of contact for all customers. The advisor is capable of answering all your questions and will soon be able to help you manage your accounts. AI Chat 24/7 The idea behind the use of artificial intelligence is not to replace the work of the support staff, but to assist the teams of banking experts by providing an extra level of fluidity in the customer relationship. If necessary, the virtual advisor can also put customers in touch with a banking expert who is available to provide additional support from 8am to 8pm, Monday to Saturday.. Human Chat Mon Sat 8am / 8pm The virtual advisor learns, develops and enriches its knowledge-base through contact with users. Soon, it will even be able to anticipate customers expenses based on spending habits or recommend putting money aside for a specific project; it will even be able to understand emotions such as stress through a keyword recognition system. If needed, the customer receives a phone call to sort out the problem Mon Sat 8am / 8pm Outgoing phone calls By drawing on Artificial Intelligence, Orange Bank brings a new digital banking experience that seamlessly combines the digital with the human. 12

13 Five main contact channels of which Salesforce is the corner stone AI CHAT / HUMAN CHAT IN APP CONTACTS THROUGH SPECIFIC PAGES OUTGOING AND INCOMING PHONE CALLS FORUMS & STORES ALERTING - TEXTS & MAILS SOCIAL NETWORKS Points of contact incoming outgoing Incoming and outgoing 13

14 Customer journey in Orange Shops Inform Gain attention Windows display Counter The offer in a nutshell video Inform and attract Interest SMS Make appointment Welcoming area Product insight Inform in the Orange Shop Assistance through sales assistant Subscription area Leaflet Invite customer to subscribe Digital Screens Inform and attract 14

15 Thank you!