14TH ISSF CHAMPIONSHIP ORGANIZERS WORKSHOP MUNICH 2016 ISSF LOOK AND FEEL

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1 14TH ISSF CHAMPIONSHIP ORGANIZERS WORKSHOP MUNICH 2016 ISSF LOOK AND FEEL

2 WHY WE TALK ABOUT LOOK AND FEEL?

3 SHIFT THE FOCUS ON THE RIGHT GOAL! TO RUN A GOOD COMPETITION IS A BASIC REQUIREMENT NOT THE ONLY GOAL

4 SHIFT THE FOCUS ON THE RIGHT GOAL! AN ISSF EVENTS IS NOT ONLY A SHOOTING COMPETITION IT S ALSO A PRODUCT A PRODUCT WE NEED TO SELL

5 THE OVERALL GOAL: PRODUCE VALUE FOR ALL!

6 THE ISSF CHAMPIONSHIP: THE OVERALL GOAL

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8 «LOOK AND FEEL» - THE FINALS HALL

9 «LOOK AND FEEL» - THE SHOTGUN VENUE

10 «LOOK AND FEEL»

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12 ISSF GUIDELINES ISSF CORPORATE IDENTITY AND DESIGN

13 DOWNLOAD THE GUIDELINES ON THE ISSF WEBSITE You can download the ISSF Corporate Identity and Design Manual as well as readyto-print artwork on the ISSF Website. There you will find: ISSF BRANDMARK ISSF CORPORATE FONTS ISSF EVENT BRANDING 2017 ISSF EVENTS ISSF WORLD CUP SERIES POSTER

14 HOW YOU CAN USE THE ISSF IMAGE AND SIGNS

15 HOW YOU CAN USE THE ISSF IMAGE AND SIGNS

16

17 THE VENUE: FINALS RANGE - SPONSOR BOARDS Take care of placing sponsor boards on the Field of Play These areas are most effective for TV broadcasts, and thus are image building as well as very important for the presence of sponsors. Based on the ISSF CI manual, an uniform graphical structure of the advertising boards shall be achieved without having to do with the company specific design elements, such as color, logo, writing. Fewer companies attractively placed will get more recognition more advertisement! Please coordinate the placements with ISSF Event Management

18 THE FINALS HALL BRANDING OPTIONS

19 THE FINALS HALL BRANDING OPTIONS

20 THE FINALS HALL - RIFLE

21 THE FINALS HALL - PISTOL

22 THE FINALS HALL WHAT WE WANT TO REACH

23 THE FINALS HALL WHAT WE WANT TO REACH

24 THE FINALS HALL WHAT WE WANT TO REACH

25 THE FINALS HALL WHAT WE WANT TO REACH

26 THE FINALS HALL WHAT WE WANT TO REACH

27 THE FINALS HALL WHAT WE WANT TO REACH

28 THE FINALS HALL EXAMPLES

29 THE FINALS HALL EXAMPLES

30 THE FINALS HALL EXAMPLES

31 THE FINALS HALL EXAMPLES

32 THE FINALS HALL EXAMPLES

33 THE FINALS HALL EXAMPLES

34 THE FINALS HALL EXAMPLES

35 THE FINALS HALL EXAMPLES

36 THE SHOTGUN RANGE BRANDING OPTIONS

37 THE SHOTGUN RANGE BRANDING OPTIONS

38 THE SHOTGUN RANGE BRANDING OPTIONS

39 THE SHOTGUN RANGE WHAT WE WANT TO REACH

40 THE SHOTGUN RANGE WHAT WE WANT TO REACH

41 THE SHOTGUN RANGE WHAT WE WANT TO REACH

42 THE SHOTGUN RANGE EXAMPLES

43 THE SHOTGUN RANGE EXAMPLES?

44 THE SHOTGUN RANGE EXAMPLES

45 THE SHOTGUN RANGE EXAMPLES

46 THE SHOTGUN RANGE EXAMPLES

47 THE SHOTGUN RANGE EXAMPLES

48 THE SHOTGUN RANGE EXAMPLES

49 THE SHOTGUN RANGE EXAMPLES

50 THE SHOTGUN RANGE EXAMPLES

51 THE SHOTGUN RANGE EXAMPLES

52 THINK ABOUT MEDIA! Photographers and Cameramen need branded areas to take photos, conduct interviews and film good footage. The ISSF Corporate Identity Guideline manual provides several examples of branded areas such as: Podium / Ceremony area Interview area / mixed zone Press conference area

53 THINK ABOUT MEDIA!

54 THINK ABOUT MEDIA!

55 THINK ABOUT MEDIA!

56 THINK ABOUT MEDIA!

57 THINK ABOUT MEDIA!

58 THINK ABOUT MEDIA!

59 THINK ABOUT MEDIA!

60 THINK ABOUT SPECTATORS! Accreditation and Access Signs Apart from signposts to individual sections, a lot of conflict is prevented, if there is clearly visible signposts indication who has access to the individual sections, and which accreditation is required. It also will make access control for the person in charge easier and more friendly. For the visitors the whole event starts with booking for the event, the trip by car to the venue, the signpost system, the car park, the walk through the finals range to a spectator area standing room or a seat in front of a big video screen and result board both must be visible to all spectators without turning face away of the athletes.

61 VIDEO SCREEN AND RESULT BOARD IN FRONT OF SPECTATORS

62 LET S WORK TOGETHER FOR THE 2017 SEASON It is up to the individual venues and their local possibilities to further improve measures already taken or to initiate new things. Thanks to all those who have put into practice some of the mentioned necessary services and design possibilities already. All the others shall be motivated by these suggestions to implement other initiatives for the 2017 ISSF CHAMPIONSHIPS, and to make an experience in attractive surroundings and smooth running services. Let s work as TEAM: the ISSF and the Championship Organizers have common goals, let s achieve them together.

63 COMMENTS, SUGGESTIONS OR QUESTIONS? All comments, suggestions and questions are welcome! You can always contact us at: ISSF Headquarters Marco Dalla Dea, ISSF Communication Manager