Malt Beverages Investor presentation 28 November 2013 By Lars Jensen and Jan Ankersen

Transcription

1 Malt Beverages Investor presentation 28 November 2013 By Lars Jensen and Jan Ankersen

2 Agenda Introduction Global theatre of dark malt Malt strategy and portfolio Business case Outlook Q&A 2

3 Global theatre of the Malt world The global dark malt regions are South America, Africa, Caribbean, North America and a few countries in Europe. Competition is predominately global brewers in large markets, while smaller markets have local brewers Very fragmented market from a brand point of view Still very little official market data in the malt segment Clear malt is primarily within the Middle East & North Africa, more soft drink alike Royal Unibrew is present in more than 80 countries. Brand overview Global brand Vitamalt Regional brands Powermalt & Supermalt 3

4 Malt focus How to build a sustainable business and win in the market place? RU has a strong Malt focus based on consumer and trade insight We increase our distribution through an extended route to market Unique brand portfolio and Unique brand proposition Invest in superior malt knowledge and insight Ensure our value chain is attractive for all and creates value for our partners Build a strong operational plan and focus on execution Selective approach for market entries Strategic framework how to grow our overseas malt business Grow frequency of consumption in existing markets Grow distribution in existing markets New market entry with existing brands Innovation leverage on existing brands (new products, functionality) 4

5 How to achieve significant value growth in a mature malt market Establish and grow the premium segment within the malt category Establish distribution in the right channels Implement permanent branding programs Use of advertising toolbox 5

6 Avg. Retail Prices Example Pricing Strategy Pricing Strategy Vitamalt is positioned as the premium malt in the category. The objective is to price Vitamalt at an average retail price of $0.95 per can and $0.99 per bottle Average retail price for local malt can is $0.65. $0.95 $0.85 Avg. retail price $0.95 per 310 ml bottle and 330 ml can $0.75 Int. Soft drink $0.65 $0.55 Local brand Avg. retail prices for cans is $0.65 and $0.70 for 500 ml. PET bottle Traditional Malt nutritional and refreshing Premium malt instant energy + longlasting health benefits Product Benefits 6

7 Snapshot of our execution Rey Centenial Rey Villa Lucre 7

8 Snapshot of our execution 8

9 2012 Rebased net rev. Mid term Selected 2013 outlook assumptions Malt Beverages Mio DKK Organic EBIT margin 25% Organic EBIT margin of around 20% Europe & Caribbean: Markets expected to be flat Africa & Central America: Markets expected to grow; increasing populations and higher standards of living Market coverage and penetration expected to increase Leverage existing customers Significant increase in sales and marketing as well as in organisational activities Base Interval 9

10 Q & A DISCLAIMER: This material contains forward-looking statements. Undue reliance should not be placed on forward-looking statements because they relate to and depend on circumstances that may or may not occur in the future and actual results may differ materially from those in forward-looking DISCLAIMER: statements. Forward-looking statements include, without limitation, This statements announcement regarding contains our business, forward-looking financial circumstances, statements. Undue strategy, reliance should not be placed on forward-looking statements because they relate to and depend results of on operations, circumstances financing that may and other or may plans, not occur objectives, in the future assumptions, and actual results may differ materially from those in forward-looking statements. Forwardlooking expectations, statements prospects, include, beliefs without and limitation, other future statements events and regarding prospects. our business, financial circumstances, strategy, results of operations, financing and other plans, We undertake objectives, no obligation, assumptions, and expectations, do not intend prospects, to publicly beliefs update and or other future events and prospects. We undertake no obligation, and do not intend to publicly update revise any or revise of these any forward-looking of these forward-looking statements, statements, unless prescribed whether by to reflect law new information or future events or circumstances or otherwise. 10 or by stock exchange regulations.