Interactive Strategy. by O2iNTERACTIVE

Transcription

1 Interactive Strategy by O2iNTERACTIVE

2 aswaaq will create a Friendly Community for it s visitors aswaaq is a brand that allows me to keep in touch with other people like me and makes my life easier. Convenience Community aswaaq allows me to connect with whom I can share valuable information on topics I care about. aswaaq aswaaq knows and understands my needs. Needs Sharing aswaaq allows me to be updated with the useful tips in my life.

3 Key ideas : aswaaq supermarket community site that thinks about what I want allows the user to feel connected keeps me in touch with all the latest special offers and campaigns without missing them a place I can find lots of valuable and useful information I need a brand that enables me to express and share the information

4 Make the Most of Digital Touchpoints to boost the effectiveness of four intended outcomes: Consumer awareness and information gathering Consideration and purchase Brand favorability Consumer engagement

5 Four digital touchpoints 1. Website Websites are opportunity for targets to increase awareness and understanding of brand, company, and services. Targets expect to find useful information on the site, such as promotions, online leaflets, coupons, store location and contact information. Finding innovative ways to drive targets to the website is KEY. 2. Social Media Create a community which makes user s life easier and feel helpful. Provide appealing content and ongoing updates, giving customers a good reason to come back and again and again. 3. enewsletter Reach your segmented audience by sending the different news contents to each segment. is one of the most cost-effective and ROI driven tools 4. Online Media To increase brand awareness and interests and traffic to the site. For the heavy online media users, creating an online promotion, such as a sweepstakes can break through a crowded market when launching a new service or brand.

6 1. Website Create an aswaaq supermarket community site which provides what users need + want. User Insights Tone manner Implementations aswaaq Find out special offers Friendly, Helpful Consistent tone and manner customers Find store locations Vivid graphics Easy and simple navigation & potential customers Find out the benefits of the Fresh product Social bookmarking + Share rewards program (wafa loyalty images functions program) Social aspects Social Media elements - Join the rewards program Easy to understand facebook, twitter, blog, forum (wafa loyalty program) and youtube etc Feel connected Find information I need Comprehensive section for Connect with people like me Share useful tips wafa loyalty program More interactive contents Enjoy cooking from the Useful contents such as tips, recipe in the site recipes and a shopping list.

7 1. Website Sitemap

8 Title Find Us Contact Us Arabic offers services wafa card recipes blog forum Search Recipe of the week New recipes each week, using the best of the season s produce, including quick and easy suppers and tasty desserts. Wafa Loyalty Program A rewarding shopping experience! > Learn More > Exclusive promotions for Wafa cardholders! Sign up for our e-newsletter! Receive the latest aswaaq news, great recipes, event info and special offers delivered straight to your inbox Please select Sign up now! Join us in aswaaq Sufouh! Weekly Recipe aswaaq blog IMAGE Special offer! Our newest and freshest supermarket opens its doors in the heart of Sufouh. At aswaaq, we make it easy to get everything on your list from breakfast, lunch to your daily groceries! >Discover More IMAGE Lorem ipsum dolor sit amet, Tinim ipsum volorperos Lorem ipsum dolor sit amet, Tinim ipsum volorperos auguer sustrud tatum. View Recipe Download the latest promotional fl yer! IMAGE IMAGE IMAGE Lorem ipsum dolor sit amet Category : coupons & specials Lorem ipsum dolor sit amet, Tinim ipsum volorperos auguer sustrud tatum... Lorem ipsum dolor sit amet Category : events & plans Lorem ipsum dolor sit amet, Tinim ipsum volorperos auguer sustrud tatum... Lorem ipsum dolor sit amet Category : healthy tips Lorem ipsum dolor sit amet, Tinim ipsum volorperos auguer sustrud tatum X768 FOLD IMAGE IMAGE IMAGE IMAGE IMAGE IMAGE Lorem ipsum dolor sit amet Category : shopping tips Lorem ipsum dolor sit amet, Tinim ipsum volorperos auguer sustrud tatum... talk to us : # Twitter# Facebook # blog Home Blog Site Map Terms of Use Privacy Policy Subscriptions About aswaaq 2009 aswaaq Sign up for Wafa and reward yourself! Get started today! Great instant discounts! Pay with your e-wallet! More points, more savings! Enjoy special promotions! We deliver straight to your door in Nadd Al Hamar,Al Mizhar & Sufouh one of a kind delivery service running from 8am-10pm. We use refrigerated trucks to maintain the quality & freshness. we re also about great savings at aswaaq supermarket! incredible promotions on our aswaaq labeled rice for 3 days only! aswaaq forums Here s the place for our customers to exchange recipes, share useful information, and interact about food and environmental issues.

9 1. Website Design A

10 1. Website Design B

11 1. Website Shopping List Getting your grocery shopping done is easier than ever before with our printable grocery list. Just print and tick the boxes that apply. You ll save time and money!

12 2. Social Media Engage youth target audiences through the following major social media Twitter is a free social networking and micro-blogging utility for staying connected in real-time. Facebook is a social utility that connects people with friends and others who work, study and live around them. BLOG allows you to communicate with your audience without going through main stream channels. Forum is online discussion site, a place where people can leave public messages. YouTube is a video sharing website where you can post your video to share with your audience.

13 2. Social Media The Role of Social Media in aswaaq Marketing Instant Promotion Real Time Announcement Build a aswaaq fan community Online PR - updates the new offers. Interactive communication tool with audience Online message board for sharing users interests, and interaction with aswaaq staff. Video Support Center New products or tips video

14 twitter Instant Promotion Announcement Individuals and businesses are connecting everyday on Twitter. The sale of a product or the scheduling of a service is not uncommon across the daily Twitterers. twitter competitions attract followers to aswaaq twitter account and encourage all the followers to keep track with all the updates of aswaaq, by collect a code and send it as SMS, to win extra wafa points or aswaaq shopping vouchers etc.

15 facebook Build a aswaaq fan community Have a friendly present and use the page for announcing all the activities, promotions and notifications of the campaign winners etc. - keeping it fresh and real is a key! Let aswaaq fans post photos, videos, links, discuss topics on the discussion board and comment on the page wall to understand their behaviours and to build a relationship with them.

16 aswaaq blog Online PR announce news, events, campaigns and new offers etc Interactive communication tool with audience blog can offer the opportunity for customer feed back and connection. through the use of blogs customers can chat with company representatives, as well as other customers. it also allows customers to share tips or make suggestions about products. this interactivity provides customers with a sense of importance because they are able to publicly express their thoughts and opinions. blog is good in SEO!!

17 aswaaq blog Design A

18 aswaaq blog Design B

19 aswaaq forum Online message board for sharing life related information, discussion, and interaction with aswaaq staff and/or among themselves. Building and participating in forums can provide valuable insight to target users. Not only for sales, but for some good perspectives from aswaaq customers as well as potential customers. Creating a network to keep up with what is going on at aswaaq or in something users are interested in. Let users share the following topics : My Recipes Cooking Tips Cleaning Tips Baby Beauty aswaaq products aswaaq services Healthy tips etc

20 Video Support Center with new aswaaq products or tips video Create the YouTube brandpage that consumers would find valuable and interactive. Topics - cooking tips - cleaning tips - party tips - shopping tips etc

21 3. enewsletter Customer Loyalty - build relationships with aswaaq members. a.send a monthly aswaaq enewsletter to create one-on-one relationships with aswaaq members by sending a personalized + targeted . to educate about new product releases and special offers to up sell your services to increase client response and loyalty b.send an shot for promotions to generate more word of mouth advertising and referrals to create targeted direct marketing campaigns with information and offerings that generate high levels of customer interest to increase your brand awareness

22 4. Online Media Online Media is KEY for increasing awareness Online Banner Banners are electronic billboards Gateway to your website on the world wide web Keywords Ads PPC- pay per click Display aswaaq ads on Search Engine Sites such as facebook, Google, Yahoo, MSN etc. Pay only if people click the ads.

23 Interactive Strategy Summary: Reaching Target Audience Brand Awareness Brand Interest Brand Experience Brand Culture Online Media Social Media Search Engines Online Banner ecard enewsletter SEO Key Words ad Website Participate become a wafa loyalty member Social Media enewsletter Customer engagement