Insights and actions from the leading global websites

Transcription

1 Insights and actions from the leading global websites For nearly fifteen years, the Web Globalization Report Card has been essential reading at many of the world s leading global brands. The report, written by John Yunker, based on years of consulting with web and marketing executives, provides a wealth of valuable tips and insights into emerging and established best practices. The report answers questions such as: What common mistakes are companies making with their global websites? How is our global website doing compared with our competitors and why? How do we design a website to best manage diverse brands and diverse locales? What languages should we support? How do we ensure our website avoids common geopolitical pitfalls, such as with China? What new trends should we be aware of? Report details: Pages: 450 Visuals & Exhibits: 200+ Format: PDF License: Enterprise Also included: Two paperback copies of the new book Think Outside the Country New Report: Flag Free New Report: Web Globalization Bloopers & Blunders (and how to avoid them) Report: Geolocation for Global Success ebook: The Art of the Global Gateway To purchase online, visit This report, now in its fourteenth edition, answers these questions and many more. Through website profiles, loaded with screen shots, you ll learn which practices to emulate and which to ignore. Companies use this report to benchmark themselves against competitive and best of breed websites. It is an invaluable resource for any company doing business across borders.

2 Company insights and best practices The report includes more than 200 real-world screen shots of best (and poor) practices. For example, you ll learn: Exactly how UPS improved its global website over the past year. Why companies such as Marriott and Zara ran into trouble with China-and how your company can avoid similar missteps. What is the world s most multilingual website (it is not Google, Facebook, or Wikipedia). Why Tiffany continues to score ahead of luxury brands like Rolex, Mont Blanc, and Gucci. Why Philips does a better job of web globalization than companies like 3M, Hitachi, and Siemens. How many languages companies such as Apple, GE, and Samsung currently support. The best icon to use for your global gateway. Why Emirates is the best global airline website The latest innovations in machine translation, including examples from Microsoft and Intel. Insights into IKEA s growth as a global retail leader in languages and other best practices. How this report is used This report is used by marketing and IT executives not only to improve websites but also to raise awareness throughout their companies of the importance of web globalization. In addition: Companies use this report to benchmark themselves against the leading global brands and better understand the major global trends in languages, localization, usability, social, and mobile. A number of companies have adapted the Report Card methodology for internal benchmarking purposes. Web design firms rely on this report to improve their understanding of web globalization practices so they can better serve their clients. Translation and localization companies use this report to target prospective clients and improve web globalization services for their clients.

3 The 2018 Web Globalization Report Card Bundle ca ru mx br GEOLOCATION for GLOBAL SUCCESS bytelevel research An optional conference call to benchmark your website For an additional fee, report author John Yunker will prepare a customized conference call to share key findings from the report and, if your company is included in the report, share in-depth recommendations. If your company is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is customized to the client s needs. Learn more at Past purchasers of the Report Card include: Some companies have purchased the Report Card for nearly a decade. If you d like speak with a past purchaser of the Report Card, contact John Yunker at jyunker@bytelevel.com.

4 Table of Contents Web globalization in a world of four billion internet users The top 25 global websites Part I: Notable Trends & Best Practices China and your website Browsing across borders Why you should support Arabic What to know about India Notable website redesigns The only global gateway icon you should be using The global gateway location: Header or footer? How many websites support Spanish for the US? Cookies are a global problem Social networks and your website Surveys speaking in tongues For more than a billion people, data is a very limited resource Geolocation update The new top-level domain names update How much flexibility is too much flexibility? Country codes update Image localization Web globalization everywhere Machine translation everywhere Part II: Language Leaders and Trends The average number of languages your website should support Language leaders Website globalization is a journey without end Websites gaining languages Language totals for all websites The 100-language club Most popular languages What are the global languages? Part III: The Websites and How They Were Scored How websites were selected The websites Scoring methodology Global Reach (Languages) Global Navigation Global/Mobile Architecture Localization & Social Methodology FAQ What do the scores mean? Part IV: Website Scores All website scores Global navigation leaders Most global companies use country codes Why you should use the globe icon It s time to stop using flags Geolocation is a proven web localization solution Geolocation Leaders in global consistency Part V: Website Highlights by Industry Industry leaders Automotive Consumer Goods Consumer Technology Delivery Services Diversified Enterprise Technology Financial Services Luxury Media Professional Services Religion Retail Travel & Hospitality Web Services

5 150 Companies Included 3M ABB Accenture Adidas Adobe Airbnb Alibaba Allianz Amazon American Airlines American Express Apple Audi Autodesk Avis Avon Axa Bayer BBC BMW Booking.com British Airways Burberry Canon Capgemini Cartier Caterpillar Chevrolet Chinese Southern Airlines Christian Science Cisco Systems Citibank Coca-Cola Costco Dell Deloitte Delta DHL Disney Dyson ebay Eli Lilly Emirates Enterprise Ernst & Young Expedia Facebook FedEx Ford Four Seasons GE Gillette GoDaddy Google Gucci H&M Heineken Hermès Hertz Hilton Hitachi Honda Honeywell Hotels.com HP HP Enterprise HSBC Huawei HubSpot Hyatt Hyundai IBM IKEA Intel InterContinental Hotels J&J/Janssen Jack Daniels Jehovah s Witnesses John Deere Kayak KLM KPMG Land Rover LEGO Lenovo Lexus LG Loréal Louis Vuitton LUSH Marriott MasterCard McDonald s Mercedes Merck Microsoft Mini Mitsubishi Electric Moët & Chandon Mont Blanc MUJI Nestlé Netflix Nike Nikon Nissan NIVEA Oracle Pampers Panasonic PayPal Pepsi Pfizer Philips Procter & Gamble PWC Rolex Royal Caribbean Salesforce Samsung Sanofi SAP Siemens Sony Starbucks Steelcase Subaru Tesla Texas Instruments The Church of Jesus Christ of Latter-day Saints The Holy See Thomson Reuters Tiffany Toshiba Toyota TripAdvisor Trivago Twitter Uber United Airlines UPS Visa Volkswagen Volvo Cars Walmart Western Union Wikipedia Xerox Xiaomi Zara Take your website global with confidence Byte Level Research phone +1 (760) Contact: John Yunker jyunker@bytelevel.com About the Author John consults with many of the world s largest multinational corporations, providing web globalization training and benchmark services. He authored the first book devoted to the emerging field of web globalization, Beyond Borders, as well as the newest book: Think Outside the Country. He writes the popular blog Global by Design: