Exposure. service. 6 great reasons to use this 73% Ensure your brochure is available to Tourist Offices nationwide this season 52% 64% 80% 83%

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1 Exposure A newsletter from Glance Promotions Inside this issue New on our brochure display network...p2 Daily Adventure visitor guides now printing over 600,000 copies annually...p4 Win business at Dublin Airport...p5 Front desks prefer print...p6 First European Member of Ensure your brochure is available to Tourist Offices nationwide this season EnjoyIreland.info is a unique online brochure ordering service allowing a large target audience of tourism trade operators order visitor information and have it delivered to them FREE of charge. It is a quick and convenient solution to the time consuming process of calling each individual attraction asking them to send brochures. This is now the channel of choice for tourist offices, tourist information points, conference organisers and accommodations who do not have a brochure display rack service, to receive visitor attraction brochures they want for the visitors they serve in turn your potential customers! It s simple, you deliver to us a supply of your brochures, a small membership fee your brochure and credit that is assigned to your account which is then used against the cost of posting your brochures to those who order them. We guarantee that the service will cost you no more than standard postage rates. We then actively promote your brochure on the site to encourage tourism locations to request it. You receive exposure to users who could use your information, but who maybe don t know you exist. Full reports are generated to show the orders for your brochure. We package and dispatch over 300,000 brochures annually through this service. ordered by the trade delivered to them for FREE 6 great reasons to use this service 1. Makes your brochure readily available to more locations frequented by visitors 2. Saves time, money and administrative work - only pay standard postage charges 3. Receive reports of who ordered your brochures, how many and when 4. Increases awareness of your business offering for visitors 5. Enhances the efficiency and effectiveness of your marketing campaigns 6. Measureable return on investment Contact us now to get your brochure featured on enjoyireland.info Brochures are the #1 Influencer for visitors when on holiday Research carried out by Bentley University, Massachusetts, in Europe (including Ireland), Canada and the USA shows that the most important source of information for a visitor during their trip continues to be brochures. 73% of visitors pick up a brochure at their destination, with 64% being influenced to take action. What Visitors Did As A Result of Picking up Brochures 73% 83% 80% 64% 52% Of visitors pick up a brochure Visit more attractions Shared brochure with others Are influenced to take action Considered changing travel plans When Glance tell you sell Spring / Summer 2016 Page 1

2 Maps are the most requested printed piece by visitors Physical GuideMaps are an essential part of a visitor s journey to a new destination. For a visitor who is unfamiliar with the area or city that they are visiting, it s easy to get a visual overview of the region by spreading out a printed map. Hotel concierge and reception teams distribute our maps throughout the year for their guests. They continue to be one of the most sought after and popular publications available within the industry. The Glance GuideMap suite prides itself on being both user and advertiser friendly allowing local businesses put their information in the hands of hundreds of thousands of visitors each year, while at the same time providing those visitors with an extensive yet simple information piece. In 2016 we introduced a new edition for Galway, which we hope to expand for Our GuideMap suite now offers editions for Cork, Limerick, Kilkenny, Galway, Waterford, Clare & Ennis and The Burren. Each of these maps showcase the very best that the region has to offer and is the ultimate tool to target the tourist market. We now print 450,000 GuideMaps annually. Glance have a USP amongst visitor map publishers as we have a team of people on the road each week ensuring comprehensive distribution of the maps. Glance agents continually visit locations during the season to guarantee that accommodation providers, attractions, airports and tourist offices have a constant supply. Should you wish to order supplies for your business, simply visit www. enjoyireland.info and we will deliver them to you free of charge. Off the Rack We would like to welcome some of our new clients who have joined us in 2016 for Brochure Display, including: Adare Country Pursuits Doonbeg Adventures FootGolf Cork GPO Witness History Killaloe River Cruises Legend of the Claddagh Ring Michael Flannerys Pub Opus II Ring of Hook Coastal Drive Standún Story of The Irish The Raleigh Quarter Tipperary Holiday Guidebook Visit the Hook Peninsula Rack Locations 1,480 Distribution Locations 102,000kms Travelled Each Year When Glance tell you sell Spring / Summer 2016 Page 2

3 Why Brochures? Research carried out by Bentley University reports the continuing power of brochures within the during trip travel market. Together with all the new media avenues that have appeared in the past decade or two it shows that the importance of printed brochures is increasing with people while they are on holiday. While research offers the scientific proof, here are some of the basic principles as to Why Brochures deliver business. Advertising with virtually no waste! The market targets itself. To the individuals who select your brochure, it isn t Junk Mail, a TV or Radio Commercial to be zapped, or a newspaper or magazine ad that is thrown away. Brochures remain the most cost-effective means of promotion the tourism industry has, second only to word of mouth. Sales tools that work! Brochures are low tech, interactive, portable sales tools that work! When it s in print and it s in hand, you ve got the competitive edge. For visitors on holiday it is the most used source of information. Always on duty! Whether it s the weekend, late at night, or during the day when front desks or the concierge staff are busy, your brochures are always on duty and available to deliver your advertising message directly to potential customers. Is your brochure winning you business? Unfortunately don t judge the book by its cover does not can judge you by so it has to work hard for you. Here are some apply to tourism brochures. questions you should ask of your brochure. You can put your Touring visitors have to make decisions on their daily adventures brochure through a full test drive at based on what they pick up. Your brochure is often all they scoreyourbrochure/ Is the brochure title easily legible (from over 3 feet away)? Is the brochure content in vertical layout format? Brochure Design Checklist Do the images entice readers to visit the business? Is the brochure content easily understood (consider non-native English readers)? Is your graphic design appealing and eye-catching? Does the brochure title include what your business is/what you do? Does the quality of the paper add to the overall appeal of your product? 670 Days of Service Brochure Titles 6,114,220 Brochures When Glance tell you sell Spring / Summer 2016 Page 3

4 No. 1 Visitor Guide to The Best Attractions The Daily Adventure is a FREE visitor guide Primarily targeting independent touring visitors who are actually on holiday in Ireland looking for things to see and do during their stay. Our fully planned distribution system ensures that all outlets which can influence visitors are provided with supplies. The distribution is not once a year like many publications, supplies are topped up all throughout the season. The Daily Adventure guides are now available to view online at Promote this link to attract business! Tourist office, conference organisers, tour operators and accommodation providers all use this link when promoting attractions and regions to potential groups and individual visitors. 5 Editions Read by over 2 million visitors 620,000 copies printed annually Available year round Ireland s West, South, Shannon, North, and Dublin 1 Professional Brochure Distributor Team = We Deliver Visitors When Glance tell you sell Spring / Summer 2016 Page 4

5 Win Business at Dublin Airport Passenger numbers through all airports continues to grow. According to the latest report from ITIC, Air travel has had its strongest start in 8 years! Total capacity on direct scheduled air services into Ireland is up 9% this summer. Almost 435,000 seats per week in the peak months will be on offer into Irish airports, with a further 103,000 into Northern Ireland. Into the Republic of Ireland the main changes are: Cross-channel Mainland Europe Dublin Airport is the primary air access gateway for the entire island of Ireland. We provide Brochure Display stands at Dublin Airport in Terminal 1 and Terminal 2. Available to passengers 24 hours a day 7 days a week, visitors have unencumbered access to the brochures, so they can pick-up YOUR BROCHURE at any time. The brochure display racks are specifically designed, and display your brochures in a professional manner to optimize your brochure visibility and pick-up rates. For further details on display at Dublin Airport, log onto 14% up to 160,000 seats per week on services Transatlantic services 6% up to 217,000 seats per week Middle East services We also provide display at Shannon Airport, Cork Airport and Ireland West Airport Knock. 7% 5% to over 48,000 seats per week in the peak months Data sourced from ITIC to approximately 9,000 seats per week wherecards Dublin Guiding Dublin Visitors to great experiences If you are located in Dublin, or nearby, you may already be familiar with this NEW service now launching into Dublin. wherecards are pocket-sized cards which are an easy, powerful and costeffective way to promote your message to visitors in Dublin delivering you extra business. There are over 5 million visitors to Dublin each year, including close to 4 million overseas visitors. wherecards put your message in front of these visitors while they are already in Dublin and are likely to be staying close to you. They can therefore be more easily influenced to do business with you to visit your attraction; take in your tour; shop in your store; enjoy your entertainment; experience an activity, festival or event; be transported by you or explore your part of Dublin City or beyond. wherecards will feature on a large network of branded visitor display stands in high-profile visitor-friendly locations throughout Dublin and then selectively in surrounding counties. If you are located in Dublin, or nearby, you might be interested in hosting a stand. They are very compact and provide a useful service to your visitor, guiding them to other great experiences having already visited you. There is no cost involved in hosting a stand. If you would like to feature on a wherecard or host a stand please contact us. When Glance tell you sell Spring / Summer 2016 Page 5

6 Front Desks Prefer Print The Center for Marketing Technology at Bentley University surveyed 1,560 hospitality professionals in the United States, Canada, France, Germany, Ireland, and Greece. Concierge & Front Desk Preferred means of providing tourism information Hospitality professionals means of providing guests with tourism information Tourism Information preferred by guests Print Print Print 98% 94% 88% Other Other Other Visitor Information sought by guests 27% 26% 22% 13% 9% 3% Brochure/ Leaflets/Flyers on attractions Printed Maps Local area guides In-Room area publications Electronic Kiosks Other Guest usage of brochure displays 40% 46% 13% ALWAYS OFTEN OCCASIONALLY 1% The percentage of concierge and front desk staff who prefer providing guests with web-based information In this digital age, printed media remains the preferred support tool when providing guests with visitor information... and remains the preferred method of guests when learning of local attractions and tourism activities to enjoy. APRIL 2016 Glance Promotions Limited, Mulcair House, Annacotty Business Park, Annacotty, Limerick. T: F: When Glance tell you sell Spring / Summer 2016 Page 6