Pro-Poor Tourism. The Theory Economic Development

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1 Private Enterprise Partnership - Pacific Responsible Tourism Development What Works John Perrottet Responsible Tourism Days January 9-19, Pro-Poor Tourism The Theory Economic Development tourism is highly decentralised reduces urban migration hotels are major purchasers of local produce tourism is a major employer of women opportunities to acquire skills, languages tourism shopping = exports without taxes tourism is a clean industry

2 Pro-Poor Poor Tourism The Theory Cultural Diversity different cultures are part of the global heritage tourism can contribute to cultural rediscovery and restoration maintenance of diversity there is a market for cultural tourism the market is knowledgeable the market is understanding, flexible, forgiving Nature of Community Based Tourism Some Common Elements community driven vs individual driven community benefits and community costs often don t t fit with traditional financing models often depend on the role of the benefactor hard to prove financial sustainability

3 What Tourists Want authenticity

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5 What Tourists Want authenticity minimum standards hygiene, sanitation, safety, comfort

6 What Tourists Want authenticity minimum standards hygiene, sanitation, safety, comfort variety in food accurate description of the product

7 Island Safaris - Vanuatu Responsible Tourism Development What Tourists Want authenticity minimum standards hygiene, sanitation, safety, comfort variety in food accurate description of the product predictability in overall experience

8 What Communities Want cash little impact on normal life show off hospitality share culture and lifestyle not necessarily a full-time commitment Responsible Tourism Development What Communities Want community development

9 What Communities Want community development education

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11 What Communities Want community development education health training entry to productive workforce

12 What Communities Want community development education health training entry to productive workforce access to outside world manage their own destiny

13 Some Keys to Success preservation of the assets

14 Some Keys to Successful Projects preservation of the assets management of relationships management of expectations detailed consultation

15 Some Keys to Successful Projects preservation of the assets management of relationships management of expectations detailed consultation clustering of retail opportunities

16 Some Keys to Successful Projects preservation of the assets management of relationships management of expectations detailed consultation clustering of retail opportunities sharing of benefits

17 Some Keys to Successful Programs understand the motivation of the client

18 Some Keys to Successful Programs understand the motivation of the client understand the market understand the distribution system know who the customers are

19 Challenging Some Premises community based tourism is always good ownership is the only legitimate form of participation if I build it, the tourists will come I m m here to help Responsible Tourism Development So, who is responsible? YOU AND ME

20 How do we practice responsible tourism? know the business commit to the process use available resources find suitable partners base our programs on sound research be credible know your client Responsible Tourism Development What can we do to be more responsible? address the real problems develop sources of equity funding for SMEs packaging AS with IS where there will be the most impact don t t overdo the study leverage donors participation based on our credibility and not just our brand be commercial

21 Economic sustainability economic viability will be achieved through: effective marketing, and managing prices; high levels of service through trained staff; effective relationships with guests to encourage return visits or referrals; good financial reporting and managing cash flow; close control over costs, labour, consumable products, energy, transport and other costs; repair and refurbishment to keep the asset in good condition. Responsible Tourism Development So, to whom are we responsible? OUR CLIENTS

22 Thank You