AP Economics Final Project 2: Job Descriptions, Newspaper Advertisement/Postcard, and Brochure

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1 Purpose: You have come up with your business idea, but what next? Ask any small business owner what the hardest aspects of running a company are, and you ll likely get a wide range of answers. Some people aren t good at money matters, for example, while others don t know how to delegate. But just about every business owner has, at one time or another, experienced all of the numerous challenges of running a small business. In your established business partnership, you will be completing the following activities that represent some of the harder aspects of running a business. Theses aspects are hiring workers, advertising knowledge and advertising costs. Job Descriptions: Feeling comfortable enough to delegate requires hiring the right staff for your business. Smart, dedicated workers are what every business needs, but the time and expense involved in the hiring process can be daunting. Even when you recruit the right people, there s still the challenge of effective leadership. As an employer, you must be able to motivate others, resolve conflicts, delegate efficiently, and stay on top of the messy details involved in working with others. Newspaper Advertisement: Newspapers are a time-honored place for traditional advertising, still effective in the 21st century. Creating advertisements for newspapers requires a different set of tactics than other traditional media, such as television and magazines. Newspapers present unique benefits and drawbacks to advertisers from the relatively limited creative options newspaper ads provide. Post Card Advertisement: Postcards are a simple, low-cost sales tool that s easier to use than ever thanks to websites that offer turnkey postcard marketing services. These princely printed pieces pack a powerful punch for millions of small and local businesses. Even big companies and major universities are using colorful and often over-sized postcards to push their products, services, offers and brands. The lowly postcard has taken on new prominence as a kind of anti-digital agent. People are paying more attention than ever to postcards they receive in the mail, and are responding to offers at high rates. Postcards have a higher read rate than other direct mail because they are easier to read at a glance and there s no envelope to open. Brochure Advertisement: Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.

2 ***For all parts of this project, be careful because the entire business model will be presented in Final Project 4. The decisions you make now may affect the overall business presentation. *** Job Descriptions TASKS TO CHOOSE FROM: Newspaper Advertisement and Post Card Business Brochure Business Partner 1: Task: Business Partner 2: Task: Business Partner 3: Task:

3 Task: Job Descriptions Write your own detailed description of 3 of the positions you will need filled in your business. These must be on separate pages. Refer to your business proposal sheet for the number of employees that you decided on. Use the internet to look up samples of job descriptions form your business. *The job description must contain all of the following: *Position Title *Who the employee reports to *Compensation (Pay) (research this and be reasonable) *Summary of Job *List of specific qualifications/skills *Education needed Position Title Reports to Compensation Job Summary Qualifications/Skills Education Quality of Information Mechanics Job Description Rubric Specific and fits the business Clearly states who this employee resorts to Specific amount stated Clear and concise. Very detailed All qualifications/skills are addressed. Education required is reasonable for the job. Information clearly relates job. It includes several supporting details and /or examples. No grammatical spelling or punctuation errors.

4 Task: Newspaper Advertisement Design a full-page (8 ½ x 11), color advertisement for the newspaper, using Publisher or Word. Look through some of the newspapers to get ideas *The advertisement must include *Business Name *Location *Purpose (What are you in business to do?) * Sale Information *At least one coupon Task: Postcard Use Publisher or Word to create a postcard that will be mailed to specific people that you identify who you believe will benefit most from your business. It is a special invitation to visit your new business and participate in your grand opening specials. You may use a typical postcard size, which is 5.5 x 4.25 or a larger size, which is 8.5 x 5.5. You may look at some of the Publisher or Word postcard templates for ideas, but I do not want you to use the templates. Newspaper and Postcard Advertisement Rubric Organization Very organized and presented in a clear and concise manner Design Features Student has demonstrated a mastery of desktop publishing features and has used advanced features Content-accuracy All required information is included Graphics/Pictures Writing-Mechanics Professionalism Graphics go well with the text and there is a good mix of text and graphics Capitalization and punctuation are correct throughout The final outcome of the document looks fit for print

5 Task: Brochure Use Publisher or Word to create a brochure that will be handed out to specific people that you identify who you believe will benefit most from your business. It is a quick glance at your business and perhaps an incentive to visit your business. You must use a typical paper size and have all 6 sides filled out. Make sure to include your business s history, your knowledge of the product, and the business contact information. Organization Design Features Content-accuracy Graphics/Pictures Spelling & Proofreading Writing-Mechanics Professionalism Brochure Rubric Very organized and presented in a clear and concise manner Student has demonstrated a mastery of desktop publishing features and has used advanced features All required information is included Graphics go well with the text and there is a good mix of text and graphics No Spelling Errors Capitalization and punctuation are correct throughout The final outcome of the document looks fit for print