Chief Marketing Officer Summit

Transcription

1 Chief Marketing Officer Summit May 24 & San Francisco Streamlining your Marketing Leadership through an Era of Rapid Change

2 ABOUT THE EVENT Overview May 24 & 25, 2017 JW Marriott Hotel, Union Square, 515 Mason Street, San Francisco, California #CMOSanFran Chief Marketing Officer Summit The main themes for this year's discussion are: Creating & Maintaining Meaningful Relationships with Consumers Using Targeted & Personalized Outreach to Increase Engagement Digital Progression, Technology Adoption and Staff Practices Successfully Managing a Multichannel Brand Presence The Chief Marketing Officer Summit brings together industry leaders from Fortune500 companies to create a platform for candid problem sharing and solving. You will leave equipped with immediately beneficial leadership strategies and a wealth of meaningful industry contacts.

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers Anna Fieler, Chief Marketing Officer, POPSUGAR Susan Klein, Chief Marketing Officer, Fine Arts Museum of San Francisco Britt Hysen, Editor-in-Chief, Millennial Magazine Kerem Tomak, Chief Digital & Marketing Analytics Officer, Sears Holdings Aaron Weinstein, Chief Marketing Officer, Bay Area Rapid Transport - BART Niloy Sanyal, Chief Marketing Officer, Digital, GE Power Ram Kapoor, Chief Marketing Officer, UC Berkeley Geoff Colon, Group Product Marketing Manager, Emerging Media, Microsoft Sipra Thakur, Former Head, Digital & Mobile Marketing, IMAX Bob Purcell, Chief Marketing Officer, Purity Cosmetics Jennifer Martindale, Chief Marketing Officer, Yerba Buena Center for the Arts John Barnes, Chief Marketing Officer, Sunburst Shutters Jim Taschetta, Chief Marketing Officer, Caveman Foods Nikki Van Ausdall, Chief Comms & Marketing Officer, Girl Scouts of North California Soon Yu, Global Vice President, Innovation, VF Corporation Deborah Holstein, VP, Marketing, Hightail Claire Brunner, Partner & EVP, Client Services, Enilon Alisa Ben, Head of Strategy & Revenue, Rostrum Records Dan Lagani, President & Chief Revenue Officer, Diply Nicolas Reynaud, CMO, Apparel, Sears Holdings

4 Innovation Enterprise events are typically fantastic and this one is no different!

5 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Anna Fieler Chief Marketing Officer POPSUGAR Benish Shah Head of Product Marketing REFINERY29 Kerem Tomak Chief Digital & Marketing Analytics Officer SEARS HOLDINGS The Future Consumer Learning about the next generations of consumers is imperative for future-proofing your business. It is important to understand the emerging key segment of consumers, Gen Z, as well as reevaluate our assessment of Gen Y given the broad shifts taking place in the US today. Even if your business doesn t target or serve them, they will be a driving force for the future. Their expectations around consumer experiences will set a new standard that all businesses should strive toward, regardless of target audience age. Brands need to recognize the defining characteristics of both the current and next generations and develop new muscles needed to win tomorrow. Anna will explore The Future Consumer and why immediacy, personalization, and authenticity remain POPSUGAR s tried-and-true strategic pillars. Creating Desire Beyond Content Benish Shah is currently Head of Product Marketing at Refinery29 and is the go to for market strategy for R29 products in digital media and tech; marketing strategy and marketing revenue partnerships for tentpole PANEL: How to Successfully Adopt a Data & Analytics Strategy to Drive Business Results through Effective Marketing, Both On & Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real-time analytics. He has managed mid and large-size analytics and digital marketing teams in Fortune 500 companies and delivered largescale analytics solutions for marketing and merchandising units.

6 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Aaron Weinstein Chief Marketing Officer BAY AREA RAPID TRANSPORT - BART Jennifer Martindale Chief Marketing Officer YERBA BUENA CENTER FOR THE ARTS Juliana Paoli SVP Comms & CMO SAN JOSE GIANTS Content Marketing To Build Off- Peak Ridership BARTable Deals, Events, and Fun Just a BART Ride Away BART is a regional transportation brand for the Bay Area serving about 2.5 million customers a week, and we are beyond full during peak periods, with help on the way as new train cars arrive to add capacity over the next few years. In the meantime we shifted our marketing to weekends and offpeak periods where we have capacity to carry more customers, introducing a new sub-brand called "BARTable" which uses custom content and multiple channels to promote "deals, events, and fun" just a BART ride away. We launched about a year ago and quickly built a base of subscribers and social media followers of over 50,000. Open rates for our BARTable this week s is about 25%, and clickthrough rates also far exceed industry norms. Voters recently approved $3.5 billion to modernize BART. As we rebuild over the next few years we are beginning to reposition ourselves as a service that connects people with destinations they love - shopping, cultural venues, nightlife, sporting events, school, and even visiting family. BARTable is a cornerstone for this shift.deals, events, and fun just a BART ride Creating a New Category: Arts Institutions as Cultural Incubators Jen Martindale is the CMO at Yerba Buena Center for the Arts, which is widely regarded as one of the country s most innovative arts institutions. During her tenure, YBCA has become a cultural incubator, focused on igniting the public imagination and spurring societal Marketing Strategies for Success on & Off the Pitch Juliana Paoli brings nearly 15 years of extensive experience in event production, management, marketing and public relations to the San Jose Giants executive team.

7 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Susan Klein Chief Marketing Officer FINE ARTS MUSEUM OF SAN FRANCISCO Design Driven Content Marketing for Community Growth Britt Hysen Editor-in-Chief MILLENNIAL MAGAZINE Big Data How you can Transform your Marketing Niloy Sanyal Chief Marketing Officer, Digital GE POWER Transferable Marketing Strategy; from the Office to the Power Station Susan leads Marketing, Advertising, Public Relations, Social Media, Design, Content Management and Visitor Experience at the Fine Arts Museums of San Francisco - best known as the de Young Museum and Legion of Honor Museum. Britt Hysen is the founder and Editor-in-Chief of MiLLENNiAL, an aspirational media lifestyle platform. In 2014, The White House recognized MiLLENNiAL as one of the most influential digital media sites. Niloy Sanyal in the CMO for GE Power Digital. Niloy leads the product marketing, demand generation, thought leadership, GTM strategy and for one of the largest software companies in the Power industry. Ram Kapoor Chief Marketing Officer UC BERKELEY Branding Berkeley Currently, Ram is serving as the Chief Marketing Officer for the Universtiy of California, Berkeley, a role he has been in since Geoff Colon Group Product Marketing Manager, Emerging Media MICROSOFT Workshop: Disruptive Marketing Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft for the Search Advertising Group. Sipra Thakur Former Head, Digital & Mobile Marketing IMAX Creating & Pivoting Digital Strategies within Big Brand Companies Sipra Thakur has 14+ years experience in senior digital marketing 'start-up' roles within established organizations such as IMAX, The Wonderful Company, and Universal Music Group.

8 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Bob Purcell Chief Marketing Officer PURITY COSMETICS John Barnes Chief Marketing Officer SUNBURST SHUTTERS Jim Taschetta Chief Marketing Officer CAVEMAN FOODS Using Targeted & Personalized Outreach to Increase Engagement Web Strategies for Multi-Store Service Retailers Bob Purcell is currently the CMO at Purity Cosmetics, 100% PURE is a natural and organic cosmetics beauty firm dedicated to providing healthy skin care, color cosmetics plus bath and body products. Sunburst had a problem, its site, which is hosted in Las Vegas, was not getting great SEO results in other markets. Knowing that duplication of website content was the kiss of death, Sunburst developed an effective localization strategy. Nikki Van Ausdall Chief Comms & Marketing Officer GIRL SCOUTS OF NORTH CALIFORNIA Corporate Social Responsibility Soon Yu Global Vice President, Innovation VF CORPORATION Moments Matter...Make Yours Iconic Deborah Holstein VP, Marketing HIGHTAIL PANEL: The Path to yes : Stories on Getting Creative Alignment Nikki will discuss how to build successful partnerships between corporate and nonprofit and demonstrate how companies can reach their individualized CSR goals. Come learn how successful businesses have transformed their brands through signature iconic moments. In this panel discussion, hear from 3 brand marketers who have tips for managing up to get alignment on campaigns without destroying creativity.

9 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Claire Brunner Partner & EVP, Client Services ENILON Chairperson Intro & Ice-Breaker Session Claire is Partner & EVP of Client Services of Enilon - a digital performance agency. She is responsible for agency innovation, growth and client development. Alisa Ben Head of Strategy & Revenue ROSTRUM RECORDS Dan Lagani President & Chief Revenue Officer DIPLY Harnessing the Power of Social Media and Effectively Measuring Engagement & ROI Through 1,000+ engaging, shareable original videos and stories monthly generating 5B social impressions, Dan is helping Diply redefine how brands engage consumers online through innovative programmatic and branded content programs. Nicolas Reynaud CMO, Apparel SEARS HOLDINGS Thao Tran Head of Global Product Partnerships GOOGLE The Future of the Mobile Web The world has gone mobile, and brands can't afford to miss out on providing an engaging experience on mobile.

10 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Registration & Breakfast 08:45 Keynote 07:30 Registration & Breakfast 08:45 Chairperson Introduction & Ice- Breaker Session: One Thing I Learned Yesterday CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTE Listen to actionable case studies largely brought to you by Fortune 500 companies 10:30 Morning Coffee 08:55 Keynote SESSION Listen to actionable case studies largely brought to you by Fortune 500 companies 11:00 Session 10:30 Morning Coffee COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 12:30 Lunch 13:30 Session 11:00 Session 12:30 Lunch NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:15 Afternoon Coffee 13:30 Session 15:45 Session 15:00 End of summit 17:15 Networking Drinks Reception

11 The interactive presentations were fantastic

12 SPONSORS AND PARTNERS Sponsors Media Partner Panel Sponsor Media Partner Exhibitor Media Partner Media Partner For sponsorship & partnership opportunities contact me REQUEST TO SPONSOR

13 SPONSORS AND PARTNERS Sponsors Chairperson For sponsorship & partnership opportunities contact me REQUEST TO SPONSOR

14 WHO ATTENDS OUR EVENTS Who Attends

15 TICKETS AND PRICING OPTIONS Tickets Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Sam Cole GROUP PASSES REGISTER ONLINE scole@theiegroup.com Book your hotel room: Click here to book online for discounted room rates PURCHASE AN ON DEMAND PASS HERE* *Recordings and presentations available subject to speakers consent. Innovation Enterprise reserves the right to add and remove video content

16 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE

17 2017 Digital Calendar March Location Expected Attendees Dates Digital Marketing Innovation Summit New York 150+ March 21 & 22 Digital Strategy Innovation Summit New York 150+ March 21 & 22 Mobile Innovation Summit New York 150+ March 21 & 22 April Mobile Innovation Summit London 100+ April 27 & 28 Chief Digital Officer Forum London 100+ April 27 & 28 May ecommerce Innovation Summit San Francisco 100+ May 24 & 25 Chief Marketing Officer Summit San Francisco 100+ May 24 & 25 Digital Marketing Innovation Summit Melbourne 150+ May 31 & June 1 June Digital Publishing Innovation Summit London 100+ June 12 & 13 UX & UI Innovation Summit London 100+ June 12 & 13 July Digital Publishing Innovation Summit New York 350+ July 17 & 18 September Digital Marketing & Strategy Innovation Summit Shanghai 100+ September 6 & 7 Digital Strategy Innovation Summit San Francisco 150+ September 11 & 12 Digital Marketing Innovation Summit 2017 San Francisco 150+ September 11 & 12 Content Strategy Innovation Summit San Francisco 100+ September 11 & 12 October Digital Marketing Innovation Summit Sydney 100+ October 4 & 5 Digital Marketing Innovation Summit London 150+ October 19 & 20 December Digital Publishing Innovation Summit San Francisco 100+ December 4 & 5 Mobile Innovation Summit 2017 San Francisco 100+ December 6 & 7 Content Marketing Summit New York 100+ December 6 & 7 Delegate Invitations Sam Cole scole@theiegroup.com

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