Magnetic Marketing Mindset Secrets. 42 tips and techniques to get red-hot prospects demanding YOUR products or services

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1 Magnetic Marketing Mindset Secrets 42 tips and techniques to get red-hot prospects demanding YOUR products or services

2 A Magnetic Marketing Mindset Secrets re you ready for this? This is hard-hitting advice for sole traders and SME s who want to be players in life and make a difference that s noticed! 42 tips and techniques to get redhot prospects banging on YOUR door The most important activity for any business is constant, and consistant, marketing "A terrible thing happens when you fail to market yourself - NOTHING!!!" Kevin Martyn Statistics tell us that 90% of all new businesses fail within the first year! 50% of those remaining limp along, barely surviving for another four years, before rolling over to die. Why does this happen? The simple answer Non-existent or sporadic marketing activity which delivers poor results. "If you keep on doing the same old thing you are going to get the same old result" In fact you could even say "The definition of insanity is doing the same thing and expecting a different result!" And yet, amazingly, that's what happens. 99% of all companies play 'follower the follower' and do exactly the same things as their competitors to gain customers, or sell their product or service. None of which usually Kevin Martyn & Carol Bentley

3 makes them prominent in their market place, or sets them apart from their opposition or rival companies. It doesn t have to be like this! With a little effort and understanding it could be so different and in these marketing insights I am going to show you how! The aim of this short guide is to give you the big chunks necessary to: Make you or your company highly unique and a market leader. Designed and executed correctly, your efforts result in high volumes of highly targeted and filtered prospects seeking you out as a solution to their problems. You see the minority that have already implemented these changes to their business are light years ahead of any opposition or competitors they may have had. They have discovered a rich vein of opportunity that has the potential to multiply their income by anything from 2 to 20 times, as well as highlight many hidden profit centres most businesses have buried within them. Warning!!! If you hoped these pages would expose a few simple tasks you can delegate to someone else in your company; or you can complete in the next 20 minutes, you will be sadly disappointed. By contrast, unless you are a corporate company that can afford a quality marketing department, it requires you to accept full personal responsibility for your marketing, it is far too important to trust to anyone else Kevin Martyn & Carol Bentley

4 Your Magnetic Marketing Mindset For many making the decision to change is going to be the first step towards unlimited future success, and also the hardest decision of all. We are creatures of habit and are usually firmly stuck in our comfort zones. However, if we are not prepared to accept, and even learn to embrace change and uncertainty we will not progress! What frightens most people is uncertainty! Fear of the unknown! The better you develop your ability to deal with uncertainty the further you are likely to progress! Decide, from now on: You do not accept second best EVER again. Never! You take the necessary ongoing actions to attract quality prospects to you and your company. You take responsibility for your marketing and publicity. The marketing of your products or service is your primary focus. You take some marketing actions every single day! I challenge you if you are up to it Make a contract with yourself - in writing... And stick to it! Essential Elements Create Your Success: How to get droves of hot prospects to come to you Establish yourself as an expert in your field of choice. Don t Kevin Martyn & Carol Bentley

5 wait for others to proclaim you an expert, just assume the position. (Learn to blow your own trumpet!) Then make sure you are up to the task by offering HUGE value to your customers and prospects. 2. Don't let your competitor, or competition, intimidate you in your new position, simply ignore them and don t acknowledge them at all. 3. Become benefit and outcome focused in the products or services you offer. 4. Make sure your products and services are simply the best value and only SMART choice in the market. This requires ongoing effort and testing. 5. Strive to dominate a niche or eventually, multiple niches. Initially it is better to be a big fish in a small pond than the other way around. 6. Discover and develop ways of really Wowing your prospects and customers as regularly as possible. Give them lots of good reasons to talk about you. Remember that speed stuns. 7. Develop a strong individuality by making doing business with you different - a fun and an enjoyable experience. 8. Use incentives and FREE giveaways with a high perceived value to build your opt in mail lists these are the most valuable of your assets. 9. Give value up front by developing products that establish your knowledge and expertise. It draws the prospect in. They want to learn more or use your services. 10. Tell your prospect WHAT they need to do but not HOW to do it. For Kevin Martyn & Carol Bentley

6 consultancy and service based businesses this is a good format to follow when developing free products. Your prospect pays for the expert 'How to' information. Use this type of FREE product to attract prospects to you - magnetically! 11. Become high profile in your area of expertise by marketing and promoting yourself or company in as many productive ways as possible. 12. Be happy when people talk about you. Remember no one ever bothers to kick a dead dog. Take it as a measure of your success the time to worry is when they don't talk about you. 13. Develop a strong unique benefit driven USP (unique selling proposition) for your business. Here is one we all know Fresh hot pizza delivered to your door in 30 minutes or less or you don't pay! of course it's Dominos. 14. Raise your perceived value by not being easily accessable to other than valued customers and clients. Don't answer the phone yourself. Respond to messages left or arrange for the caller to be given an appointment when they can phone back and speak to you. 15. Always do what you say you will do, when you say you will do it! If you have a problem, tell your client or prospect in advance. Most people are okay with it. 16. Become responsive in your dealings with prospects and clients rather than reactive. Always take the initiative. Take your time and think things out rather than reacting to the situation. Get back to them after you've considered your response Kevin Martyn & Carol Bentley

7 17. Look at what everyone else is doing and then do the opposite. Remember it is your game. You can play it how you want. 18. Constantly work at improving your products and services. Position yourself as the obvious and only real choice. 19. Schedule time for creating opt-in and permission marketing lists on and off line. 20. Constantly find new and time efficient ways of keeping in contact with your prospects and clients. Give ongoing value and educate them in the ways that you do business. 21. Understand Pareto s principle; which states that 80% of your income comes from 20% of your clients. This principle often applies so sort out your elite 20% right at the start. 22. Filter the 'tyre-kickers' by hard self qualification. Determine those who are ready to buy now. 23. Make it easy and fun to do business with you! Bring enjoyment into the experience of your customer spending their money with you. 24. Hook potential prospects by offering something, which has a high perceived value, free as an incentive 25. Use direct response mechanisms and triggers as a means of getting prospects to come to you. 26. Use scarcity to improve your conversion rate. Have time or number limited offers, or cut of dates and stick to them. 27. NEVER COMPETE on price aim to be at the top end of the price range, and be very top of the value ratings Kevin Martyn & Carol Bentley

8 28. Build and develop backend products and services. First time customers may make you a living, but backend and repeat products will make you wealthy! 29. Master product making skills (I term this as 'widget-making'). These give you reasons (and benefits) to keep in contact with your prospects and clients on a regular basis. 30. Leverage your time by systematising every process so you can get others to run them for you. 31. Be prepared to walk away from a deal if it's not 100% what you want! Just remember some will some won t and someone is always waiting!! 32. Make your own rules - live and work on your terms wherever possible. 33. Aim to convert prospects into raving fans who promote you to other businesses and colleagues. 34. Only participate in marketing methods and promotions that return easily measurable and accountable results. Always know exactly what results your marketing produces. 35. Look for new opportunities and profit centres, especially in your chosen area of expertise. They are there for the taking. 36. Ask yourself lots of 'what-if' questions, and always be prepared to try something new or different. 37. Learn to think differently and creatively. Cross-pollinate ideas from other trades and industries, look for your window of opportunity - it is always there. 38. Study the tried and tested methods and techniques others are Kevin Martyn & Carol Bentley

9 using in other types of business. Would they adapt, or improve your field or area of business in some way? 39. Constantly search for joint ventures, cross promotions and win - win situations. These accelerate your growth exponentially. 40. Look for related products i.e. People that buy your current product are more likely to need similar products. 41. Find the people interested in your products. People who are interested in or want your product have already purchased or made enquiries about similar products. 42. Remember, 80% of people who enquire are likely to buy within 12 months will they buy from you when they are ready? Only if you keep in touch with them All rights reserved. Do not copy or distribute without the author s permission Author: Kevin Martyn Editor: Carol Bentley Visit for copywriting services Visit to discover how to write sales letters Visit for Beat The Recession advice Visit for direct marketing & business tips Kevin Martyn & Carol Bentley