Subject Overview Curriculum pathway

Transcription

1 Subject Overview Curriculum pathway Course Summary - Unit / Module Unit 1 Intro to small business Unit 2 Investigating small business Unit 3 Building a business Course: GCSE Business Overall Summary Exam / Controlled % of course UMS allocation Marks available UMS / RAW mark grade boundaries from 2014 Assessment UMS RAW mark Grade Exam 45 minutes 25% A* / D* Controlled assessment Exam 1hour 30 minutes 25% A / D 50% B / M C / P D E F G Y10 Unit / Module Map Time allocation Half term 1 Half term 2 Half term 3 Half term 4 Half term 5 Half term 6 Unit 1 Unit 1 Unit 1 Unit 1 Unit 1/3 Unit 1/3 Y11 Unit / Module Map Time allocation Half term 1 Half term 2 Half term 3 Half term 4 Half term 5 Unit1/3 Unit 1/3 Unit 2 Unit 1/3 Unit 1/3

2 Unit 1 Name Intro to small business Unit 2 Name Investigating small business Unit 3 Name Building a business UMS / RAW mark grade boundaries from 2014 UMS / RAW mark grade boundaries from 2014 UMS / RAW mark grade boundaries from 2014 UMS RAW mark Grade UMS RAW mark Grade UMS RAW mark Grade A* / D* A* / D* A* / D* A / D A / D A / D B / M B / M B / M C / P C / P C / P D D D E E E F F F G G G

3 Subject Overview 5 Year Curriculum pathway Year 10 Year 11 Scheme of work Scheme of work Unit 1 Small Business Unit 1 Small Business Unit 1 Small Business Unit 1 Small Business Unit 1/3 Small Business/ Building a Business Unit 1/3 Small Business/Building a Buisness Unit 1/3 Small/ Business/ Building a Business Unit1/3 Small Business /Building a Business Unit 2 Investigating Business Unit 1/3 Small Business/Investigating a Business Unit 1/3 Small Business/Investigating a Business

4 Year 10 GCSE EDEXCEL BUSINESS STUDIES UNIT 1 INTRODUCTION TO SMALL BUSINESS UNIT 2 INVESTIGATING SMALL BUSINESS UNIT 3 BUILDING A BUSINESS Exam specification requirements1 Autumn Unit: 1 Spotting a business opportunity/ What is a business? Understanding customer needs Analysing customers. Analysing competitors. Adding value. The options available in starting up a business. Showing enterprise/what is enterprise? Students look at a case study AT on a cake-making business, explaining how the business used market research and evaluating whether this was successful. Students look at a case study in AT on a hairstylist to explain how a business can use market mapping to identify target customers and a potential gap in the market, and to evaluate whether this will help the business to be successful. Students look at a case study in AT on a gym to identify and evaluate its strengths and weaknesses. Students look at a case study in AT on a garage to identify how a business adds value, whether it has a USP, and evaluate whether that USP will make the business successful. Merry Maids & TruGreen Franchising case study to calculate the costs, examine the factors affecting the choice of franchise, and evaluate which franchise a business should choose from two alternatives. Kristen Lockey Case Study Students look at case studies in AT on horse-riding stables, a machine-repair business and gift-wrapping services, to understand the skills required by entrepreneurs and evaluate to what extent entrepreneurs will be successful. Customer needs are central to starting a business How to collect and interpret primary and secondary market research in the context of starting a new business The difference between qualitative and quantitative research data The value of market knowledge through direct customer contact How to analyse customer buying habits and preferences How businesses can identify market segments How businesses can map their market to set out the key features of the market they are planning to operate in and identify a market gap, market mapping is key The initial planning to set up a business will require an analysis of the competitors in the market How to analyse competitor strengths and weaknesses and the comparing of business offering with that of its rivals enables an entrepreneur to spot opportunities Added value explain its importance in business survival and success Main sources of added value convenience, speed, branding, quality, design, unique selling point The principles of franchising as it applies to small business start-ups The advs and disadvs of using a franchise as a means of starting a new business and assess franchising against other business start up options That enterprise involves taking risks, showing initiative and a willingness to undertake new ventures

5 Autumn 2 Unit: 1 Being creative and enterprising. Putting a business idea into practice/business objectives. Costs and revenues Putting a business idea into practice Lily Ashbourne Thinking Creatively case study in AT on businesses making greeting cards and wedding albums. They identify lateral and blue skies thinking, and questions that entrepreneurs might ask. They evaluate the importance of these. Case study in AT on identifying innovation and invention, examining the benefits of patents, and evaluating continued innovation. Antawan Hayes Case Study Case study in AT on an engineering business, identifying upsides and downsides and evaluating success using calculated risk. Case study AT on two chemists, identifying financial and nonfinancial objectives and comparing the objectives of the two businesses. Case study in AT on a pet cleaning service, involving the calculation of costs, revenues and profit. Why creative thinking is important in developing both competitive advantage and a new business Important questions to ask when coming up with a new business idea why? Why not? What if? The concept of looking beyond the obvious lateral thinking and deliberate creativity in developing new ideas, judging the value of outcomes How new business ideas come about How innovation means bringing a new idea to the market Understanding the principle of taking a calculated risk Understand that weighing up the risks and rewards of a new business idea is an important part of the process of judging outcome and viability of a start up To see mistakes as part of the process of learning to succeed Financial including profit or income, financial security and wealth. Non-financial including personal satisfaction, challenge and to help others. This is meant to be more challenging than the traditional approach to profit. At the start profit is a guesstimate not a fact. The impact of profit and losses on a business and it s owners Spring 1 Unit: 1 Cash flow. Obtaining finance. Making the start-up effective/ Customer focus and marketing mix. Limited liability. Start-up, legal and tax issues. Customer satisfaction. Finance issues in business Case study in AT on a pet cleaning service, involving the calculation of costs, revenues and profit. Case study in AT on a manufacturer of drilling equipment, examining reasons for obtaining finance and evaluating appropriate sources. Claire Critchlow Case Study Understand the role and importance of cash to the operation of a business and to its long term success How to estimate cumulative cash flows How cash flows are affected by stock levels and credit terms Appreciate the role and importance of a business plan in minimising the risk involved Students will not be required to produce a business plan Need to reflect the difficulty of forecasting with confidence Long term sources loans, personal savings, profit, venture capital and share capital in the context of a private limited company

6 Case study in AT on a clothing designer, examining the factors that may affect its marketing mix and evaluating whether the mix would change if the business was different. Case study in At examining the advantages and disadvantages of limited liability for a scaffolding service. Laura York Start up legal and tax issues case study in AT on a computer repair service, explaining why business must keep records, and evaluating the suitability of the choice of business name. Case study in AT on a plumber, explaining the factors leading to customer satisfaction, and evaluating customer service. Short term sources - overdrafts, trade credit Understand that a business will have to consider price, product, promotion and place as important elements to meet the business opportunity Understand that different businesses will place different emphasis on the elements of the mix and that the mix can be amended to meet changing consumer needs Explain the principle of limited and unlimited liability and understand the implications of this in making a choice on the status of the business The difference between sole trader and private limited company status The focus should be on the different aims and implications of limited versus unlimited structures, highlighting the personal risk of unlimited liability A broad and practical outline needed: the need to register a new business with HM Revenue and Customs The key is the need for record keeping rather than extensive details on types of tax Explain how effective customer service includes fulfilling customer orders accurately and on-time and dealing with complaints Recognise the importance of customer satisfaction in the success of a business The importance of repeat purchase for a business This section should help students to understand that an innovative business idea counts for nothing without effective delivery and customers who feel well treated Spring 2 Unit: 1/3 Recruitment. Understanding the economic context/ Demand and supply. Interest rates. Exchange rates Case study in AT considering how legal factors affect recruitment in a car conversion business. Jason Livermore Case Study Case study in AT examining how changes in price affect demand for and supply of steel parts. Cotgroves case study in AT on an electrical retailer, explaining the effect of changes in interest rates on the business and evaluating how it might react. All about how to recruit staff Understand the importance of treating staff fairly and a simple understanding of the impact of relevant legislation eg relating to age, sex, race and disability discrimination The effect on small firms of price changes in raw materials and energy costs The focus on commodities is to avoid confusion in pricing consumer markets eg ipods Commodities such as oil and copper can be very important to small firms such as plumbers How changing interest rates affect small firms which tend to rely on overdrafts and loans for finance The impact of changing interest rates on consumer spending Particularly how exchange rates affect small firms that trade abroad or face competition from abroad

7 Questions will only look at /$ and /Euro Bishtons case study in AT on a frozen food manufacturer, examining how changes in the value of the pound can affect the business, and evaluating the extent of this effect. Summer 1 Unit: 1/3 Business cycle. Stakeholders. Marketing Market research Product trial and repeat purchase Case study in AT examining how changes in economic activity affect a supplier of parts for mechanical diggers. Case study in AT explaining the stakeholders of a house maintenance service. Norford s Case Study Malvern Safari Park case study to explain and assess market research issues in a safari park. Tulay Norton case study Tesco & Cathedral City case study examining and evaluating methods of encouraging product trial and repeat purchases. Dunbil case study Understand that economic activity tends to rise and fall and that changes in the level of economic activity can have serious effects on small businesses Students will not be expected to have an understanding of specific terms used in business cycles but will be expected to be familiar with the effects of changes in the rate of economic growth That stakeholders are those groups or individuals with an interest in a business Recognise that business decisions have different effects on different stakeholders and the problems a business may face in meeting the demands of all stakeholders The meaning of the term marketing Realise that it s about understanding customers, not just selling, and not just promotion How to collect and interpret quantitative and qualitative research data to help decide on issues such as the appropriate marketing mix The concept of breaking down sales into product trial and repeat purchase and how to maximise repeat purchase through customer loyalty Seeing that the marketing approach to achieve loyalty is different from the way to achieve trial (and they may conflict, for example over-selling). Summer 2 Unit: 1/3 Product life cycle Branding and differentiation What is marketing The four phases of the life cycle, extension strategies, cash flow and the life cycle, and product portfolio analysis through the Boston Matrix

8 Building a successful marketing mix Meeting customer needs Design and research development Managing stock and quality Bisto Gravy case study explaining the nature of the product life cycle of Bisto and evaluating its position on the Boston Matrix. Windemer case study. Apple case study for explaining the use of branding on the mobile phone market, including the iphone and evaluating possible reactions of competitors. Newton Beers case study. Starbucks case study. Streamline Transfers case study. Students look at case study analysing and evaluating the marketing mix of KFC Students look at case study on the Routemaster bus, explaining the effects of design and evaluating whether changes to the design would be effective. Students look at Jollife Metals case study in AT examining and evaluating stock control of a business that buys in metal sheets. Students look at Peel Northern case study in AT examining and evaluating quality assurance at a business that provides guard services Phases of the life cycle can be related to product trial and repeat purchase; good contexts for the Boston Matrix are cosmetics and chocolate. The importance of brands as an aid to product trial and repeat purchase and the need to differentiate a product/service from others, given the level of competition Useful to analyse brand images using a market map (from Unit 1), for example of the car market. The importance of managing a brand through the key variables that make up the mix: Product, Price, Promotion and Place Why do fewer than 1 in 5 new brands succeed? Successful marketing success is much harder than students may believee students share the same perceptions of common brand images Design as a key approach to product differentiation. Be able to appreciate the design mix and show the need for scientific research to provide the basis for Development. Design mix looks at three variables: function, cost and appearance. It gives scope for good application To interpret bar gate stock graphs to see how stock control should work in theory and understand the need for the use of Just In Time (JIT) stock control. The advantages and drawbacks of different stock control methods Quality control versus a culture of quality assurance. Students would not have to draw a stock graph. Stock control methods amount to buffer stock ( just in case ) and JIT