RE-IMAGINING HUL CLSA 2018 INDIA FORUM 16 NOV Srinivas Phatak, Chief Financial Officer

Transcription

1 RE-IMAGINING HUL CLSA 2018 INDIA FORUM 16 NOV 2018 Srinivas Phatak, Chief Financial Officer

2 SAFE HARBOUR STATEMENT This Release / Communication, except for the historical information, may contain statements, including the words or phrases such as expects, anticipates, intends, will, would, undertakes, aims, estimates, contemplates, seeks to, objective, goal, projects, should and similar expressions or variations of these expressions or negatives of these terms indicating future performance or results, financial or otherwise, which are forward looking statements. These forward looking statements are based on certain expectations, assumptions, anticipated developments and other factors which are not limited to, risk and uncertainties regarding fluctuations in earnings, market growth, intense competition and the pricing environment in the market, consumption level, ability to maintain and manage key customer relationship and supply chain sources and those factors which may affect our ability to implement business strategies successfully, namely changes in regulatory environments, political instability, change in international oil prices and input costs and new or changed priorities of the trade. The Company, therefore, cannot guarantee that the forward looking statements made herein shall be realized. The Company, based on changes as stated above, may alter, amend, modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make written or oral forward looking statements as may be required from time to time on the basis of subsequent developments and events. The Company does not undertake any obligation to update forward looking statements that may be made from time to time by or on behalf of the Company to reflect the events or circumstances after the date hereof. 2

3 RAPID PACE OF CHANGE : LAST 5 YEARS Market Context Market Growth Disruptions & Climate Extremities GST: Biggest Tax reform in India Consumers & Competition Growing affluence and aspirations Foods safety 481Mn Urban Rural Growth Demonetization of 86% currency in circulation Rapid increase in Internet and mobile usage 130Mn No. of Internet users In India* Urban Rural Rural Growth subdued till 2017 Floods and Droughts Increased competitive intensity 3 *Source : IAMAI

4 PERFORMANCE IN THE LAST 6 YEARS Net Sales EBITDA Market Capitalization ~$1.9bn added^ ~$573 Mn added ~$38bn* added All nos compared with FY which is reinstated to reflect key IND AS accounting impact ^Not adjusted for GST accounting impact & hence the net sales number looks deflated * Difference in market capitalization converted to USD based on rate as of 13 th Nov

5 A FEW EXAMPLES OF CONSISTENT HIGH PERFORMANCE Laundry Hair Care Tea Consistent Growth in Topline & Bottom line Consistent delivery on all fronts powered by strong portfolio No. 1 Tea Company in India All nos are basis internal management reporting & compared with FY

6 BEING RECOGNISED Best Performing Unilever Business 2014 # 3 Company globally for building leaders 2014 Economic Times Company of the year 2015 #8 Globally and #1 in India 2018 Corporate Citizen of the year 2018 Dream Employer for 9 years in a row among top Indian universities 6

7 HUL SHARE PERFORMANCE Performance vs Indices HUL Market Capitalization BSE FMCG $ 12 billion X $ 50 billion Current* BSE SENSEX HUL among the top 5 most valuable companies in India* Markets rewarding our Consistent, Competitive, Profitable and Responsible Growth USD to INR conversion rate used as of 13 th Nov 2018 *Based on market capitalization as of 13 h Nov

8 IT S AN AGE OF CHANGE AND DISRUPTION Millennials / Gen Z There is a thrill of purpose Changing family dynamics Uncertainties and Volatility are the new normal Globally connected but there is a search for authenticity Digital disruptions reshaping business models 8

9 AND HENCE THERE IS A NEED FOR... Consumer Centricity Speed & Agility Digital Connectivity Being Glocal 9

10 FMCG CONTINUES TO BE A BIG OPPORTUNITY IN INDIA INDIA INDONESIA CHINA PHILIPPINES US$ 29 ~2X INDIA ~4X INDIA ~ 5X INDIA PER CAPITA FMCG CONSUMPTION To tap this big opportunity, we need more money in the hands of more people i.e. Inclusive Growth 10 Source: Nielsen as of MAT March 18

11 11 * MSP : Minimum Support Price Source: Nielsen MARKETS SHOWING EARLY SIGNS OF REVIVAL Tailwinds Rural vs Urban value growth Currency & Crude Good monsoon 1.3X Increasing MSP* 1X Upcoming elections 2013 Q318 Rural Growth Indexed Urban Growth Rural growth on an upward trajectory; Gradual improvement in demand

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14 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 14

15 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 15

16 INDIA IS A HETEROGENOUS COUNTRY Diverse demographics Varied affluence levels Different media habits Differential category adoption Multiple languages 8 Major religions LSM 7+ = 9% nationally (Range of 5-48%) Mobile internet penetration: Rural- 18%*; Urban- 59%* Market share in adjacent states also not the same *A report published jointly by the Internet and Mobile Association of India (IAMAI) and KANTAR-IMRB: March 18 16

17 WINNING IN MANY INDIAS (WiMI) WiMI in action Distinctive strategy at a cluster level Madhya Pradesh, Chhattisgarh, Rajasthan 14 Consumer Clusters Customized product propositions & media deployment for every cluster Empowered Cluster Heads enabling faster decision making closest to the point of action 17

18 CCBTs: 15 MINI-BOARDS IN ACTION Building a stronger sense of empowerment & ownership Multi functional representations in CCBTs Merger of Brand Development & Brand Building Marketing Customer Development Finance Supply Chain Research & Development Responsible for delivering in-year P&L 18 *CCBT: Cluster Category Business Teams

19 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 19

20 STRENGTHENING THE CORE Focus on driving penetration & weighted distribution Constantly innovating and renovating the core Focused SKUs at cluster level to address demands of all Indias Making the core more aspirational Offering multiple value additions across the core portfolio 20

21 Body Wash* Dishwash Liquids Soups* Hair Conditioner Washing Liquids Body Lotion Face Wash Instant Coffee Hand Wash* CREATING CATEGORIES OF THE FUTURE Opportunities to premiumize and up trade; huge headroom to grow India Nascent Category Penetration % Up- Trading 20 Consumption 1 Penetration Source: IMRB As of MAT June 18 (Urban + Rural) ; *Urban only 21

22 MARKET DEVELOPMENT & PREMIUMIZATION Powered by education demos and sampling Business Results Science of Sampling X Consumer contacts 8X Growing at ~2X HUL Average

23 BUILDING NATURALS Naturals portfolio growing ~2.5X of overall HUL average 23

24 BUILDING SPECIALIST BRANDS - INDULEKHA Turnover 5x X MQ 17 JQ 17 SQ 17 DQ 17 MQ 18 JQ 18 Growth exceeding our acquisition business case 24

25 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 25

26 BUILDING BRANDS WITH PURPOSE 26

27 CONSISTENTLY EVOLVING BRAND COMMUNICATION Pride Loyalty & Forgiveness Empathy and Love Learning from Failure A cup of motherly love A cup with little sips of life Health & Taste Taste & Togetherness Taste & Togetherness Surf AV 27

28 BUILDING ICONIC ENGAGEMENT PLATFORMS Lux Golden Rose Awards Lakmé Fashion Week FAL Foundation Lifebuoy help a child reach 5 Surf Excel Haar Ko Harao Rin Career Academy Red Label Taste and Togetherness Kissan Tiffin Timetable 28

29 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 29

30 GENERAL TRADE WILL CONTINUE TO REMAIN BIG More throughput from more stores All GT channels will remain relevant Driving effective coverage & assortment Wholesale Retail Shakti EFFECTIVE COVERAGE ASSORTMENT 1.8X 1.7X Aids Width of distribution Accessibility at arm s reach of desire Deep Rural distribution X X In a country of ~600k villages & 10Mn outlets, GT even after 10 years, will remain an important channel *Effective coverage is measured as no. of outlets with monthly average billing >INR 500 ($7.0); 2018 nos are as of July 18 30

31 BUILDING CHANNELS OF THE FUTURE Modern Trade ECommerce Driving visibility across Modern Trade Exclusive male grooming range cocreated with partner Our Growth & Profitability in ECommerce > Modern Trade > Traditional Trade 31

32 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 32

33 TECHNOLOGY AVAILABLE TODAY, OPENS UP A LOT OF OPPORTUNITIES Distinctive Technology giving Competitive Advantage Internet of Things Cloud Technology Artificial intelligence Consumer Need/ Unmet Problem Appropriate Large Part of the Value Chain 33

34 WE CHOSE TO DISRUPT THAN BE DISRUPTED Insights R&D Manufacturing Distribution Communication Consumer Journey 34

35 RE-IMAGINING HUL: OUR VISION Re-imagine HUL of the future by choreographing a holistic approach across the value chain to completely transform the way we do business in a connected world 35

36 RE-IMAGINING SUPPLY CHAIN Plan Source Make Deliver 1 Day Planning Cycle (real-time) Integrated S&OP Segmentation 2.0 Integrated e- tendering Realtime Forecast Smart Inventory modelling Digital Factory Smart Robotics Network redesign New Logistic models Efficient Fulfilment Centres 36

37 RE-IMAGINING MARKETING Granular data analysis and tracking Advanced Analytics & Decision Support System Social Listening: Always on Conversation Precision Marketing: Consumer Journey Precision Targeting and Deployment MAXIMA Re-imagining Marketing AV 37

38 RE-IMAGINING CUSTOMER DEVELOPMENT Demand Capture Demand Capture Demand Fulfilment Demand Generation Providing superior customer service through vertical task specialization across the three pillars interlinked through modular IT capabilities 38

39 DEMAND CAPTURE Salesman Chatbots Advanced Analytics / AI Shikhar app Enhance salesman productivity with chatbots Driving better and sharper assortment All inclusive retailer engagement tool Product Discovery Know your Current QOC Algorithmic Segmentation of Outlets Smarter recommendation User friendly Interface Customer Engagement Answer Outlet Queries Unlock Potential Retailer Self-service Product Information your speed Easy Policies Understanding behaviors Information Transparency Convenient Tracking 39

40 DEMAND FULFILMENT Demand Fulfilment Depot Redistribution Stockist Outlet Project Shogun: Deliver with speed to trade and ensure efficient fulfilment Impact App : A delivery interface to unlock benefits for retail stockist Eliminate RS delivery cost Improved quality of delivery Leverage technology for automation 40

41 DEMAND GENERATION Demand Generation Scaling up B2C (HumaraShop) Leverage technology to improve shelf presence 41

42 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 42

43 GENERATING FUEL FOR GROWTH BY CONSTANT REINVENTION Savings as a % of Turnover End-to-end cost focus Leveraging Technology Investing back into virtuous cycle of growth 1.7x x Powered by 43

44 RE-IMAGINING HUL Re-imagining our structure Re-imagining our portfolio Re-imagining magic in marketing Re-imagining our trade channels Re-imagining the value chain Re-imagining fuel for growth Re-imagining culture of the organisation 44

45 BRINGING AN ORGANIZATION WIDE CHANGE Building an Owner s mindset Nurturing an experimentation culture Holistic Wellbeing Diversity and Inclusion Distinctive Technology giving Competitive Advantage ESOP Consumer Need/ Unmet Problem Appropriate Large Part of the Value Chain 45

46 WHILE WE RE-IMAGINE HUL, WHAT WE WILL NOT CHANGE IS OUR PURPOSE & VALUES 46

47 UNILEVER SUSTAINABLE LIVING PLAN Health & Wellbeing Sustainable Sourcing Water Conservation Enhancing Livelihoods >67 million people reached - Lifebuoy Handwashing Programme 83 billion litres of safe drinking water provided by Pureit 100% TOMATOES are sourced from sustainable sources 52% TEA is sourced from estates certified as sustainable 450 billion litres of water potential created 1.7 million people benefitted 80,000+ Shakti entrepreneurs network Over 420,000 people trained ~1.1 million people impacted through Domex Toilet Academy 200,000 women enrolled 47

48 IN SUMMARY The external context is fast evolving and FMCG in India continues to be an immense opportunity The new structure (WIMI, CCBTs) has made HUL more agile and resilient Focussed on delivering consistent, competitive, profitable and responsible growth Leveraging technology to reimagine our ways of working across the value chain Building capabilities and re-imagining our culture to be future ready Our purpose and values remain unchanged 48

49 For THANK more YOU information & updates For More Information 49