The Future of Manufacturing

Transcription

1 Distributed in The Future of Manufacturing Publication date Readership Format In association with August 22, ,050,000 + Newsprint - compact Copy deadline Circulation Pages August 8, 2018 Print: 436,692 (excludes SCT & NIR) 16pp Tablet: 81,000 active daily downloads

2 The Future of Manufacturing Distributed in A word from the publisher... The manufacturing sector accounts for 23% of the UK s GDP and more than 7.4 million jobs depend on it. Yet the industry is facing a more complex environment than ever before. With Brexit, automation and the fourth industrial revolution it is an unprecedented time of change. While 95% of CEOs say that technological disruption is an opportunity, few have taken full advantage; it is evident there is a need to educate the c-suite leaders, senior decision-makers and government policymakers, on what effective transformation looks like. In order to provide a comprehensive analysis and education Raconteur is publishing a 16-page report: Future of Manufacturing. The publication will offer the most effective marketing platform in this sector to target the highest volume of C-suite decision-makers in the UK about the untapped potential and huge importance of new technology in the manufacturing industry. With a national circulation of 436,000 copies and an overall readership of 1.05 million, The Times is the leading business newspaper in the UK reaching a larger audience of board directors and C-suite executives than any other newspaper including the Financial Times. It is an unparalleled opportunity for those companies wishing to stand out as clear thought leaders and solutions providers in the industry and engage influential decision makers. I am interested to answer any questions that you may have about editorial content, advertising options and how reports will help leverage your ROI. I would be interested to answer any questions that you may have about editorial content, advertising options and how reports will help leverage your ROI. Kind regards, Flavia Brown Lead Publishing Manager Direct: +44 (0) fb@

3 Editorial synopsis Raconteur Special Reports focus on broadening perspectives and providing in-depth knowledge to challenge and inspire business decision-makers with forward thinking content on the topics that matter. The key themes this publication will cover include: Cyber risk and security Geopolitical landscape: Where next for manufacturing? The Future Factory 5 leading automation innovations In the last 12 months cyber security is a more real and intrusive threat than ever before: manufacturing operations have become targets. The essential need to protect the business and operations is paramount. Disconcertingly only half of manufacturing CEOs feel well-prepared to identify new cyber threats, a significant 14 percentage points fewer than CEOs in other industries (KPMG). As increased connectivity through IOT & analytics increases risks this article explores how manufacturers can best ensure Industry 4.0 doesn t make them more vulnerable, and the importance of data protection. The latter half of 2017 saw highs from the manufacturing industry in profits and growth. Since 2018 manufacturing has slightly dipped; it looks probable that the help to the manufacturing sector coming from a competitive pound and robust global growth has waned as the pound has firmed overall and there are signs that economic activity has come off its highs in the Eurozone. As 55% of CEOs believe that a return to territorialism is the greatest threat to their organization, this article will look forward at the opportunities that may arise when the post-brexit transition arrangement reduces business uncertainty and encourages positive investment decisions. Anything attached to the internet of things or increased automation is worth a tidy sum and Industry 4.0 is no exception. 92% of manufacturers believe Smart Factory technologies will enable them to increase productivity levels per headcount. If implemented well, the gains for manufacturers from having an Industry 4.0 strategy are eye-watering; it could add 9.54 trillion to the world economy over the next 15 years and the UK alone could benefit by up to 352 billion (Accenture). To ensure manufacturing processes are optimised through connectivity, this article explores the impact of the 4th Industrial Revolution within the factory. While many blue and white-collar workers fear technological advancements are automating jobs away, a recent KPMG survey shows that two-thirds of manufacturing CEOs believe that Artificial Intelligence will create more jobs than it will eliminate. Automating repetitive, mundane or dangerous work frees up employees to pursue jobs that require creativity, adaptability and decisionmaking skills. In that sense, robots ultimately drive efficiency. This article will uncover the realities of automation by looking at the top five leading innovations in manufacturing this year, and how they will change the face of the industry forever.

4 Editorial synopsis The importance of agility and the need for speed Sustainability Smart manufacturing: the connected supply chain The business case for scaling Additive Manufacturing Despite a majority of manufacturing CEOs conceding that it will take up to three years to begin to realise the benefits of digital transformation, the need to be agile and move quickly is paramount. Acting with agility is the new currency of business; if you re too slow, you ll be bankrupt. New entrants are likely to be the biggest disruptors so monitoring market disruption is important. This piece, through a roundtable interview explores how best to increase the speed of manufacturing and production. From localising production, the enablement of the cloud, to focusing on shrinking printing time of 3D printers. The move towards a circular economy has had a huge impact on the manufacturing industry. Consumer and ethical pressures have led to enormous changes, however many businesses still struggle with the financial implications; the cost of research and implementation means some businesses are still not on the green train. Despite manufacturing industries starting to adopt sustainable manufacturing practices and a circular economy in their supply chain to mitigate environmental concerns the update has been slow. This article will explore why and ask how businesses can better manage the financial issues surrounding adopting new methods of waste management and production to ensure a low carbon footprint. For Industry 4.0 to work transparency and collaboration in the supply chain will be central to every smart factory in every corner of the world, so that all know what goods are in transit and when they will be received. Consumer attitudes are changing; we are moving rapidly to an era where businesses will manufacture to demand, rather than make a product and then look for someone to buy it. For this to succeed, manufacturers will need to understand the supply chain right from the bottom to the top. This article will explore how to bring end-toend digitalisation and integration from suppliers to the end customer, and why successful collaboration is so important. Despite 3D printing being around for decades there is still a wealth of untapped potential in the manufacturing sector. High material costs used to make the business case of Additive Manufacturing (AM) are less favourable compared to mass production. However when AM design and printing are used to unlock benefits in product functionality, production costs or time-to-market, AM offers clear and strategic opportunities for future success. This interview will explore the business case for scaling 3D printing, primarily zooming on how and why design is the key differentiator.

5 Readership All Raconteur Special Reports are published exclusively in The Times and tablet edition, and online on. With the largest senior business audience in the UK national press, it's an excellent platform for brands who want to want reach influential decision-makers. Print 422k purchase decision-makers 235k company directors 141k chairmen, owners, MDs, CEOs or deputies Tablet 81k active daily tablet downloads 7/10 2/3 Times readers have read a Raconteur report Raconteur readers have influence on B2B spend 1.05m readers 36 43% of Times readers have a net worth of 1m+ 44% more C-suite executives than the FT and The Telegraph minutes average dwell time 70% of CEOs and 63% of CFOs/CIOs that read The Times have read a Raconteur report

6 The Raconteur environment In a world of adblockers and optouts, we help brands cut through the noise. We provide a highly trusted and credible environment to influence key decision-makers. Our average reader spends 27 minutes reading our reports and 44 per cent have passed it onto a colleague. In-depth, meaningful engagement 27 The average reader will spend 27 minutes reading a report 44% have passed on a report to someone 33% went onto research topics further after reading a report 55% have mentioned the report to someone Advertising that s useful and contextual 9/10 readers describe the advertising in Raconteur positively 19% of readers were more familiar with companies that have advertised with us 12% have taken an issue in a report to the board room 28% have saved an article for future use 23% of readers considered contacting or contacted a company that they had seen advertised

7 Return on investment In addition to the reach, influence and readership of The Times, Raconteur Special Reports are an investment into a relevant, highperformance piece of content with a long shelf-life that forms a powerful asset in your marketing mix. Be there when the learning happens Research Consideration Evaluation 60% An investment that goes beyond day of publication Raconteur Special Reports are a useful asset in your marketing. We are able to advise you on how to create a post-publication strategy, and leverage the report to the fullest. Social media Digital engagement Brand awareness of clients will make their mind up before they ve even approached a brand. Involvement in Raconteur Special Reports gives you targeted and contextual visibility in the research stage of hard to reach, time-poor audiences. Purchase Involvement in the report gives you global syndication rights to the entire publication from the independent articles to the visual assets to leverage in your other communication channels. Internal comms. Events Content marketing Thought leadership Lead generation

8 Ratecard Advertorials Prices are the same as display advertising. Raconteur will assist you in developing the content and design of advertorials. Limited to four per publication and available as double page spread, full page or vertical half page. Title sponsorship Full and section sponsorship packages are available for this title (please speak to the publisher for further details). Print Double page spread 550 x 338 mm 40,450 Back page/page x 338 mm 25,250 Full page 264 x 338 mm 21,950 Vertical half page 150 x 334 mm 13,170 Digital sponsorship All Raconteur Special Reports are digitally optimised and hosted on. Rates are for exclusive sponsorship as the only brand on the report landing page. Flavia Brown Lead Publishing Manager Cover wrap (back page + f/p banner) 264 x 338 mm & 264 x 50mm 30,660 Front page banner 264 x 50 mm 8,900 Tower 96 X 334 mm 8,560 Inside banner 264 x 60 mm 4,520 Direct: +44 (0) fb@ Digital Leaderboard MPU Billboard Half page 728 x 90px 300 x 250px 970 x 250px 300 x 600px 100,000 impressions 3, ,000 impressions 5,050 1 million impressions 9,690