FACEBOOK AD. performance report. Are Your Facebook Ads Working? The Small Business's Guide to Facebook's CTR, CPC & other metrics you need to know

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1 FACEBOOK AD performance report Are Your Facebook Ads Working? The Small Business's Guide to Facebook's CTR, CPC & other metrics you need to know

2 METHODOLOGY Data for this report was collected from January 1, 2016 to June 30, Performance was measured from more than 4.75 million impressions. FACEBOOK AD TYPE BENCHMARKS When determining the right type of Facebook Ad to use for your campaigns, there are a number of variables at play, including location, creative type, campaign goals, and more. Benchmarks for key metrics can help with optimizing your ads and measuring your success. Monitor Facebook s Ad Manager daily to compare your results and make the most of your ad budget.

3 AD TYPES Lead Generation: Capture leads within Facebook s native platforms. : Connect with the people who matter to your business. Clicks to Website: Send people to important sections of your website. Website Conversion: Have people take specific actions on your website, such as signing up for a newsletter or buying a product. : You ll reach more people when you boost posts -- can include likes on your post, comments, shares and photo views. Offer Claims: Promote timely discounts or other deals for people to claim in your store. Event Responses: Promote your Facebook Event to get more responses. Video Views: Tell a story using a video in your ad. Local Awareness: Reach people when they are near your business. Source: facebook.com

4 SUMMARY RESULT TYPE Lead Generation Clicks to Website Website Conversion Offer Claims Event Responses Video Views $0.00 $0.50 $1 $1.05 $1.50 $2 $2.00 $2.50 $3 $3.00 $3.50 $4 $4.00 $5 COST PER RESULT COST PER RESULT

5 BUSINESS TYPE Amusement Park Art Gallery Auto Repair Shop Car Dealership Car Rental Car Wash Caterer Construction/Handyman Deli Dry Cleaner Gentlemen's Club Home Improvement Store Home Health Care Ice Cream Shop Maid/Cleaning Service Nightclub/Bar Pizza Quick Lube PAGE LIKES Real Estate Agent/Broker Restaurant Restaurant Supply Store Retail Store Salon/Spa $ $ $ $ $ $ COST PER PAGE LIKE

6 BUSINESS TYPE Amusement Park Art Gallery POST ENGAGEMENT Auto Repair Shop Bakery Car Dealership Car Wash Coffee Shop Deli Dry Cleaner Flower Shop/Nursery Furniture Store Gentlemen's Club Golf Course Home Improvement Store Home Health Care Ice Cream Shop Nightclub/Bar Pizza Quick Lube Restaurant Restaurant Supply Store Retail Store Salon/Spa $0.00 $0.50 $1.00 $1.50 $2.00 COST PER POST ENGAGEMENT

7 BUSINESS TYPE Amusement Park Auto Repair Shop Car Wash Dry Cleaner Furniture Store Home Health Care Pizza Real Estate Agent/Broker Restaurant VIDEO VIEWS Restaurant Supply Store Salon/Spa $ $ $ $0.04 COST PER POST ENGAGEMENT

8 BUSINESS TYPE Auto Repair Shop Financial Consultant Home Improvement Store CLICKS TO WEBSITE Home Health Care Pizza Real Estate Agent/Broker Restaurant Restaurant Supply Store Retail Store Salon/Spa $0.10 $0.15 $0.20 $0.25 $0.30 $0.35 $0.40 COST PER CLICK TO WEBSITE

9 BUSINESS TYPE Auto Repair Shop Car Wash Deli Dry Cleaner Fast Food/Quickserve Gentlemen's Club Golf Course Pizza OFFER CLAIMS Restaurant Retail Store Salon/Spa 0 $ $10.00 $15.00 $20.00 $25.00 COST PER OFFER CLAIM

10 AMUSEMENT PARK/ ENTERTAINMENT VENUE Video Views Local Awareness $0.65 $0.17 $0.02 $0.001

11 ART GALLERY $1.25 $0.20

12 AUTO REPAIR SHOP Lead Generation Clicks to Website Offer Claims Video Views Website Conversion Local Awareness $14.21 $3.14 $0.29 $0.60 $12.09 $0.03 $0.13 $0.001

13 BAKERY Local Awareness $0.14 $0.001

14 CAR DEALERSHIP $3.41 $1.00

15 CAR RENTAL $0.91

16 CAR WASH Offer Claims Video Views Local Awareness $2.13 $0.71 $1.08 $0.04 $0.001

17 CATERER $1.84

18 COFFEE SHOP Local Awareness $0.01 $0.001

19 CONSTRUCTION/ HANDYMAN Lead Generation Local Awareness $37.50 $3.57 $0.001

20 DELI $1.09 Offer Claims Local Awareness $0.10 $1.11 $0.001

21 DRY CLEANER Video Views Local Awareness $4.55 $0.42 $0.02 $0.001

22 FAST FOOD/ QUICKSERVE Offer Claims Local Awareness $0.81 $0.001

23 FINANCIAL CONSULTANT Clicks to Website $0.26

24 FLOWER SHOP/NURSERY $0.07

25 FURNITURE STORE $0.14 Video Views $0.02

26 GENTLEMEN S CLUB Offer Claims $0.46 $0.14 $2.93

27 GOLF COURSE Offer Claims Local Awareness $0.30 $2.00 $0.001

28 HOME IMPROVEMENT STORE Clicks to Website Website Conversion $1.75 $0.18 $0.47 $0.10

29 HOME HEALTH CARE Clicks to Website Video Views $1.70 $0.18 $0.38 $0.01

30 ICE CREAM SHOP Local Awareness $0.75 $0.04 $0.001

31 MAID/ CLEANING SERVICE $1.19

32 NIGHTCLUB/BAR Event Responses Local Awareness $0.51 $0.20 $3.43 $0.001

33 PIZZERIA Lead Generation Clicks to Website Offer Claims Video Views Local Awareness $1.60 $0.64 $0.38 $0.12 $0.90 $0.01 $0.001

34 QUICK LUBE $2.27 $1.77

35 REAL ESTATE AGENT/BROKER $1.91 Clicks to Website Video Views $0.22 $0.02

36 RESTAURANT Lead Generation Clicks to Website Offer Claims Event Responses Video Views Local Awareness $1.67 $0.54 $0.35 $0.10 $1.04 $1.65 $0.01 $0.001

37 RESTAURANT SUPPLY STORE Lead Generation Clicks to Website Video Views $9.64 $0.73 $0.23 $0.09 $0.01

38 RETAIL STORE Clicks to Website Offer Claims Event Responses Local Awareness $1.09 $0.15 $0.20 $4.60 $15.00 $0.001

39 SPA / SALON Clicks to Website Offer Claims Video Views Local Awareness $1.62 $0.27 $0.32 $2.13 $0.01 $0.001

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