aprio update aprio expands its digital offering

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1 industry news aprio expands its digital offering Whilst it s impossible not to make use of digital platforms in our communications, it s surprising how many strategies miss opportunities to reach audiences and utilise digital platforms effectively. Unfortunately, the result being that a great idea can fall short of its potential - conversely though, even mediocre ideas can exceed expectations, when the golden-thread is worked properly. It all starts with a good idea that serves the audience, and Aprio s insights into the world of investor relations and understanding it s audiences, makes the difference between good and great content. Great content wins half the battle remember, content starts with a great story supported by strong images, and increasingly, relevant video material all presented in a useable and shareable format. Aprio recently hosted a client breakfast where we showed how content marketing is leading digital communications - a couple of case studies showed how the right recipe will cut through and impact the audience. But it s not a one size fits all approach and this is where Aprio will guide your digital content strategies, starting with enhancing current efforts, and growing into exciting new platforms. Absa - Evolve The beauty of any digital content plan is seeing it work, and our suite of analytics will track and guide our client s content strategy, to ensure that content stays true to serving the audience. When we do this, we achieve content nirvana and of course, win the second half of the battle. We ll make contact with you in the coming weeks to chat about your current digital strategies and share some thoughts on how to tweak and define your strategy to make it more effective. 1/5

2 implats women s month campaign profiles the advancement of women in mining At Implats, the empowerment of women is an integral part of the company s comprehensive transformation strategy and a business imperative. This mining company is committed to investing in the development of women and to affording women equal opportunities for employment and career growth. As part of Implats commitment to empower, the company paid tribute to its female employees with a Women s Month social media campaign. On a weekly basis throughout the month of August, a diverse range of female employees across the company expressed their views on the advancement of women in mining and the value that women can add to the future of the South African mining industry. To the right are snippets of the views shared on Implats social media platforms. 2/5

3 elikhulu inspires public-private-community cooperation JSE- and AIM-listed Pan African Resources is a long-standing Aprio client. We provide strategic investor and media relations, and more recently, community engagement services to the gold producer. In 2017, Aprio assisted Pan African with the sod-turning ceremony for its flagship R1.74-billion tailings retreatment project, Elikhulu. Just 11 months later, on 16 August 2018, we were back at Evander, Mpumalanga, having organised the inaugural gold pour event for the project. Elikhulu is a beacon of good news in a sector beleaguered by retrenchments. The event was attended by a host of local and national dignitaries, included Mineral Resources Minister Gwede Mantashe and the tribal Chiefs from host communities, as well as a solid cohort of print and broadcast media. Minister Mantashe said he expected Elikhulu to have a positive impact on the economy of the community of Evander and exhorted beneficiaries to invest their money to grow their businesses and create new employment within the area and beyond. Elikhulu is 30% owned by workers, local community and empowerment partners. During construction, the project paid R162-million to 67 local contracting companies as part of its preferential procurement programme and Pan African Resources also invested R2.4-million in upgrading the infrastructure of four local schools. Apart from news-hour broadcast coverage about the event on the SABC, enca and Afro Worldview, Creamer Media s Mining Weekly posted the following video of the event and Minister Mantashe tweeted his own video of the inaugural gold pour on his Twitter timeline. The Elikhulu Project is expected to produce about oz/y of gold for 14 years and has created 400 permanent jobs. Speaking at the event, Pan African Resources CEO Cobus Loots said Elikhulu was testament to the art of the possible. It demonstrates what can happen when business, government, regulators, capital, professionals and the community work together. 3/5

4 richards bay mounded lpg facility ground -breaking ceremony Bidvest Tank Terminals and Petredec celebrated the start of construction on a R1 billion Mounded Liquefied Petroleum Gas (LPG) import and storage facility in Richards Bay, which will ultimately ensure that LPG is a cost-effective, reliable and safe energy source for southern Africa. The facility will be the largest in Africa and will significantly increase the supply of LPG to South Africa and allow for exports of the fuel to neighbouring countries. South Africa currently uses approximately tonnes of LPG annually. The Mounded LPG Facility is expected to increase this by 50% of tonnes a year. End-to-end LPG supply requires a vast national value chain. This will expand as a consequence of this facility being commissioned. Expanding the supply will result in job creation across the LPG-supply value chain and potential cost savings mainly to rural consumers and businesses. The increased and sustainable supply will mean that the price of LPG will compete favourably with that of other energy sources, while an increased use of LPG in homes as opposed to alternatives such as wood and paraffin will ameliorate the significant health impacts of these fuels. The Richards Bay Mounded LPG Facility is expected to be operational in David Leisegang CEO of Bidvest Tank Terminals (left) and Mayor MG Mhlongo of City of umhlathuze (second from left) and representatives of Bidvest, Transnet and Petredec get together to break ground at the Richards Bay site. 4/5

5 general the aprio voice Aprio launches a new website click here to listen We re proud to introduce The Aprio Voice, a podcast in which Aprio staff explore topics in corporate communications and investor relations. In our first episode, Aprio s Dan Maré, speaks to Alan Arguile about what it takes to be an effective communicator in today s media landscape, and lessons learnt from the more than 900 media training sessions Alan s conducted in his career. We hope that you enjoy, and if so, that you spread the word. On 2 October, Aprio launched a new website, which provides a clear message of who we are, what we stand for and where our value lies when creating, building and sustaining reputational capital. The website also boasts a clean design and intuitive and consistent navigation system with improved menu functionality that directs you to the information most relevant to you. It is also fully responsive to mobile devices, making it easy to navigate on a wide range of web browsers and portable devices. Thank you to the Aprio team who put in a lot of time and dedication into this project! new clients 5/5