MN7261 Principles and Practices of Marketing (MSc Management)

Transcription

1 MN7261 Principles and Practices of Marketing (MSc Management) View Online [1] [2] [3] D. Jobber and D. Shipley, Marketing orientated pricing, European Journal of Marketing, vol. 46, no. 11/12, pp , [4] Holt, D. ; Quelch, J. and Taylor, E. L., How Global Brands Compete, Harvard Business Review, vol. 82, no. 9, pp , 2004 [Online] &site=ehost-live [5] A. Belén del Río, R. Vázquez, and V. Iglesias, The effects of brand associations on consumer response, Journal of Consumer Marketing, vol. 18, no. 5, pp , /11

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11 Journal of the Academy of Marketing Science, vol. 40, no. 1, pp , [62] Kohli, Ajay K., Jaworski, Bernard J., Market Orientation: The Construct, Research Propositions, and Managerial Implications., Journal of Marketing, vol. 54, no. 2, pp [Online] &site=ehost-live [63] G. Kaur and R. D. Sharma, Voyage of marketing thought from a barter system to a customer centric one, Marketing Intelligence & Planning, vol. 27, no. 5, pp , /11