Transforming Digital communication within the Adult Beverage Industry

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1 Transforming Digital communication within the Adult Beverage Industry

2 Who are TOPAZ Digital? TOPAZ Digital has been delivering innovative signage solutions across a broad range of industries for over 12 years, we have created a wide range of display products that are built from the ground up to deliver commercial grade and industry leading technology to ensure your business is at the cutting edge, making your message stand out & get noticed and ultimately delivering a return on your investment. We understand requirements are different but we believe that we offer the most comprehensive and design led solutions on the market today which translates into signage that makes your message POP. Today more than ever it is vital that leading brands engage their customers on a deeper more personal level and our digital technology helps achieve this. Creating a consumer journey that you as the brand are in control of and putting the power of technology in your customers hands bridging the gap from mobile to the instore experience All our products are built with two things in mind...to be Design- Led ensuring that your display stands out becoming a piece of advertising furniture & Solutions Driven ensures that your investment is packed with power and functionality. Headquartered in the UK, we also have dedicated teams in Canada, the USA & Europe all ready to work with you on your next project.. All this backed by in territory technical support and what we believe is the best customer service in the industry. Together with a range of complimentary services such as content creation, network management and installation we ensure the entire project can be managed through one source. All products featured within this brochure are commercial grade displays built for the rigors and demands of 24/7 digital signage, complete with a 3 year warranty you can be confident you are installing the very highest quality product to complement the great looks and features included with each of our solutions

3 STRATEGICALLY Position digital signage throughout your liquor store to enhance customer experience, maximise spend, & promote special offers High Bright Window Display POS at Cash Register TOPAZ Freestanding ASL TOPAZ Video Wall Interactive TOPAZ VLS Endcap TOPAZ Ampia Stretch Display Retail Digital End Cap Ceiling Mounted Displays We understand the importance of effective communication with your customers and we know that one size does not fit all that s why we offer tailored solutions, all of which leverage the power of our technology & years of experience to ensure your business benefits from the very latest in digital technology whilst enhancing your communication and improving your bottom line. Above is an illustrative example of how varied the applications can be but regardless of your goals with our technology we can deliver the results you desire

4 Digital Header Create a stunning impression with our wide format Ampia display the perfect addition to the end cap Retail Digital End Cap Specifically designed to combine digital messaging and product our Retail Digital End Cap is available in a range of sizes and styles TOPAZ VLS Display Delivering fully networked digital signage at an excellent price point Interactive Engage your customers at the end cap and deliver informative brand information topaz endcap solutions

5 Digital Header Ampia Display High profile branded products should have a POS system that makes then stand out from the crowd in the busy world of retail and give them a USP. So, designed specifically for the retail trade, the TOPAZ Ampia display replicates a traditional retail header board but allows digital content to make your product really stand out in this very busy environment. You can now include dynamic content to capture maximum attention. Incorporate video, product adverts, moving images, flashing price points or any imaginative content to make your consumer take notice of your brand and your promotion. Its unique aspect ratio makes it a real attention grabber. tpz-vls-43 interactive end cap Leverage the power of our PTS display range all featuring 10point multi-touch technology. combine with your own software or allow us to create a custom platform putting your customers in controll With a wide range of advantages and measurable results an interactive end cap solution is an excellent tool and can assist with the likes of. Deeper product information Pairing of wines with food types Create an Endless Aisle for out of stock items and show a comparable alternative Build brand value and validate USP s of a particular product In store loyalty programs tpz-pos-38s topaz vls Display Our VLS series display range has been created to deliver power and performance but with price in mind. These displays feature industry leading IPS panels ensuring the best picture quality while the narrow bezels ensure your content is the focus. Equipped with inbuilt media player and the TOPAZ CMS software these networked displays make broadcasting your messages effortless. Uplift the End cap and capture customers attention with dynamic content delivered on the VLS display all controllable centrally from head office These screens deliver power and functionality combined with exceptional All in One pricing. tpz-pts-22

6 TOPAZ retail digital end cap INTRODUCING THE OUT OF BOX DIGITAL END CAP SOLUTION FOR RETAIL with sleek looks & powerful performance TOPAZ Digital is pleased to introduce the first Out of the Box digital end cap aimed at the retail industry. Our solution makes it easy to deploy an eye catching and dynamic piece of retail furniture across your stores and benefit from the power of digital messaging. Our end cap has been designed to deliver a quick to assemble commercial grade display which is fully self-standing & ready to stock with your product of choice Easy to use and intuitive any small independent store can quickly get their content deployed without the need for technical expertise. Likewise, as the TOPAZ CMS is Enterprise Grade software being used by leading brands around the world it is truly scalable making it easy for an international brand or retailer to manage content across regions, counties or internationally Our standard Retail Digital End Cap is stocked and ready to ship, custom variations are available on request Designed to operate 24/7 and with a 3-year warranty you benefit from a commercial grade IPS display delivering stunning performance & when combined with the inclusive TOPAZ CMS software platform you are quickly able to control content from any PC via our cloud based software What s included? tpz-rdec-32 topaz 32 vls display end cap

7 topaz interactive solutions Wall mounted touch screen A TOPAZ PTS screen mounted to wall helps provide information points and endless aisle solutions Freestanding Interactive Screens A TOPAZ freestanding touchscreen totem is a great addition to any store Interactive Kiosk Custom designed and built interactive kiosks to deliver immersive experiences for the customer

8 Freestanding Interactive Screens Strategically position an interactive Freestanding totem around your store for maximum customer awareness and engagement. Being a freestanding totem they are fully movable and therefore can be moved around the store easily for various uses and promotions. Delivering 10point multi-touch technology when combined with either your own software solution or a custom built software platform that TOPAZ can offer you are able to open up a whole world of interactive engagement with your customers Simple but highly effective! interactive kiosk A custom designed and built interactive kiosk enables you to create a piece of retail furniture that closely aligns with your brand and project objectives. Delivering an excellent vehicle to provide services such as loyalty or endless aisle the possibilities are limitless. With the ability to feature payment processing, card scanning and printers an interactive kiosk delivers more than a touchscreen as it combines other practical functionality such as the ability to scan in/out or print out coupons tpz-pts-32 Wall Mounted Interactive Screens With a wide range of sizes available our PTS display range delivers the very best touch technology in a sleek and elegant form factor. Enabling you to install and combine various sizes to meet your business needs, each feature an inbuilt PC and 10 point touch technology. Ideal for delivering an interactive information point or creating an endless aisle solution. These screens help you deliver meaningful information and services to your customers such as wine paring information as well as helping to uplift sales of the more exclusive brands enabling the brand values and history to be demonstrated to the customer to validate the price tag TPZ-DTS-55FS

9 video walls For larger spaces create a striking impression with your customers by installing an eye catching video wall. Utilizing the TOPAZ VWS displays delivering a near seamless bezel you are able to showcase your message and promotion on a BIG scale! With a wide range of configurations available you can also get creative and move away from the traditional 2x2 and 3x3 set up and create more unique and custom layouts all of which deliver the WOW factor to draw attention to the message on screen The use of a video wall is an excellent way to add dynamic content to a large wall and create a real statement for your customers.

10 ceiling mounted A great way to reach a customer as they are browsing the aisles is to utilize some of the vacant roof space! We understand the retail real estate is expensive and in short supply as you want where possible to be displaying product but utilizing some of the space in the ceiling to mount displays is an ideal way of reaching the customer as they are browsing down the aisle and making their purchasing decisions..

11 topaz content management system (cms) For all products that include the TOPAZ CMS Software the following features and benefits are included. Manage your content through our cloud based content management system from anywhere in the world. User control enables you to manage your users & control who in your organisation has access to update specific areas. Clients are issued with a username and password for our secure web portal, where they can upload their content at the click of a button which is stored on our secure server. Utilize zoned templates to present your videos, images, scrolling text messages, web pages and live RSS feeds. Create multiple playlists to determine exactly when the relevant content is displayed. Update your screens individually or in groups, manually or automatically depending on your requirements. Create custom layouts Choose from one of the pre-designed templates or create your own layouts using zones such as video, images, text, web pages, weather and more! This allows you to deliver targeted content and display your messages exactly how you want to! populate your layout Upload your images and videos and simply drag and drop into your created zones to create your playlist! Text zones can also be populated through linking to external RSS feeds or custom messaging ensuring your messages are targeted as well as informative! update your screen from anywhere Content can be uploaded and managed from anywhere in the world via our secure web portal. Simply log in, upload your images and videos to our secure server and send them directly to your screens.

12 Application examples END CAP SIGNAGE Build brand focused end caps incorporating digital signage to ensure your brand stands out in the liquor store. Run dynamic content that entices consumers to stop and shop for your product. End Caps with digital signage built in are one of the most effective tools to build awareness and drive sales. Consumer Engagement with Interactive Signage Engage with the audience like never before right at the POP. Have them experience your brand as you want to be seen and sign them up on the spot for your digital marketing campaign Central marketing control Instead of running multiple print runs, shipping all over the country and then relying on people to actually change the message allow your marketing department to take full control and send messaging out by region, country or globally in an instant all from head office! Digital signage enables you send dynamic content out in an instant to any store in the world Compliance messaging As well as enhancing the sales of product the additional space gained by being able to run multiple messaging from the one location enables you to ensure you are always displaying compliance information plus this can be updated and kept current instantly without the need to reprint posters.

13 return on investment With the ability to directly affect a consumers purchasing decision in the store digital signage offers a unique ability to directly increase gross sales and push higher margin products to ensure increased profitability. As well as increasing the direct revenue / profitability it also opens up value added benefits such as the ability to brand build to create the brand vision with the consumer, interact with the customer in an engaging way and immediately sign consumers up to regular marketing campaigns. However digital signage also saves money versus traditional in-store marketing strategies and can radically improve efficiency when done right Below are a couple of illustrative examples of how digital signage contributes to your bottom line. reduce costs By replacing posters and notices and Turning them into digital messages you are saving money! Think of all the printing costs saved by not having to print all those posters and ship them around the country plus the time saved in getting your message out there. Plus, it s great for your Carbon Footprint! No longer are you relying on the store to update posters and replace out dated ones nor are you having to send staff around to check Everything is controlled centrally from one desk! brand building Due to the engagement of digital signage it is a great vehicle to build on the brand values and messaging. As a business you want to engage and excite your consumer with the history and back story of how the brand came to be, what it stands for and what makes you unique. With digital signage you are able to both convey this message via dynamic video using broadcast displays and actively involve the consumer in interactive applications on touch displays to really make them feel involved! improve efficiency Digital signage improves efficiency both in respect of being able to get messages out quickly vs traditional printed methods but also in respect of being able to show multiple messages in the same spot versus the limitations of a single poster When you have a key promotion that is time sensitive you can have a template ready to quickly update and push across your network.to the consumer they see a professional marketing message & you have been able to react to trends or events.

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