Omni channel made Easy. Digital Catalogue is the New Merchandise How Content Management is the New Key Enabler for OmniChannel

Transcription

1 Omni channel made Easy Digital Catalogue is the New Merchandise How Content Management is the New Key Enabler for OmniChannel 1

2 Omni channel made easy 4TH FASTEST GROWING IT FIRM IN CANADA Advisory & Thought Leadership PMO Execution Cloud & Managed IT Services 2

3 3

4 4

5 5

6 In the offline world, customers are able to make purchasing decisions based on a set of tactile encounters with concrete outcomes. Conversations with sales staff, the act of touching and trying on the merchandise, and asking a friend for a second opinion are among the determining factors in the buying process. 6

7 In the omni channel world, digital product data drives the overall lead generation and conversion (buying) experience. BUSINESS IMPERATIVE FOR MANAGING PRODUCT CONTENT Forrester research shows that 71% of all North American online shoppers actively research product information online to help them make better purchase considerations. 7

8 Where is this online growth coming from? Is it just Amazon eating everyone s lunch? 8

9 Retailers building marketplaces to compete with the established online players Multi-Vendor marketplaces rely on rich content and perfect order orchestration 9

10 Endless Aisle & Drop Ship retail is growing at its fastest rate ever with marketplaces, retailers and brands all wanting a piece of the pie and now software companies want in too. 10

11 1 2 3 In the world of ecommerce, digital product data is the new merchandise. The growth of Endless Aisle and Marketplaces is expanding how much high quality content needs to be available online. Drop ship is making it less important about who has the physical product as long as it can reach the consumer quickly and inexpensively. Inventory position, visibility and data exchange between buyers and several possible suppliers matters more 11

12 Leading retailers and marketplaces care a lot about product content 12

13 Source: Echo Cove Research & Salsify Disconnect between Brands & Retailers 13

14 The Calm Before the Storm Source: Echo Cove Research & Salsify 14

15 But what if retailers and marketplaces could get all the supplier data they needed..and it was accurate and on time? They still have internal challenges with data quality and setting up new product items in various systems to sell. The New Product Listing Process remains a problems for bricksand-clicks retailers 15

16 Merchants often have large teams who spend weeks compiling, updating, and publishing product data. No matter which system they use it takes too much time to list thousands of products in endless aisles or curated marketplaces 16

17 Catalogue Management Options today E-commerce systems -- general referred to as Product Content Management (PCM) eg. SAP Hybris PCM module PIM systems Product Information Management: eg. InRiver, PIMCore, SPICE, Akaneo, Salsify which combine attribute management Digital Asset Management DAM systems, often subset of PIM systems and exclusively focused on managing rich media such as videos and images for products ERP systems - Item Master modules, developed for inventory management, generally poor in housing and providing rich data; it is the primary system of record for item data MDM Master Data Management, eg. Stibo & InfoSphere Data Pools/ GDSN /GS1 trading partner onboarding, standardized data collection and distribution. Excel the almighty spreadsheet THE CONFUSION GROWS WITH THE STRESS 17

18 Common Challenges of Catalog Management 1. Updating Products Constantly 2. Selling Across Multiple Channels 3. Aggregating Supplier Data 4. Expanding Your Product Catalog (Endless Aisle Assortment) 5. Keeping Data Quality Consistent 6. Centralizing Where Your Manage Your Catalog (ecom, ERP, PIM, etc) 7. Curating & Merchandising 18

19 Backend Production Channels, Global Marketing Country Level Ops, Marketing, Sales, Catalog Teams Content Distribution to sales channels Supplier Onboarding Ops, Marketing, Sales, Catalog Team Content Distribution to sales channels Supplier Onboarding Listing Process Merchant & E-Com Team Parsing through the content management journey Brand Distributor Retailer or Marketplace Data Pools & Excel PIM / PCM / MDM overlapping functionality Last mile is a bottleneck Excel, ERP Functionality Gap 19

20 AUTO LINKING FOR FAST ITEM SETUP SPEEDING UP THE LAST MILE IN RETAILER S ITEM SETUP PROCESS Data Pools Direct Subscriptions 50% - 70% reduction in item listing time 20

21 Contact Us TORONTO I HOUSTON I BANGALORE 21