It s kind of fun to do the impossible Walt Disney

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1 It s kind of fun to do the impossible Walt Disney

2 Since its establishment in 1996 AOS has been recognized as one of the pioneer and groundbreaking event management companies in Lebanon and the Middle East Region. Its growth has been achieved through the provision of effective and innovative event solutions delivered to the very highest quality. This commitment to reliability and quality has been fundamental to AOS's development and success. In 2003 AOS set up its regional office in Dubai (Media City) to cater for its clients in the Gulf region (Kuwait, Bahrain, Qatar, KSA, Oman, UAE.) In 2006 AOS set up a branch office in Kuwait and a rep office in Qatar. From conception to execution, we manage all the details in the planning and execution of our programs; find a suitable venue, design the event, advise on technical issues, organize the services, handle the promotion and maintain an onsite presence from set up through to break down. Our services include research, pre-planning and consultation, event planning, management, coordination and follow-up between all concerned parties, prior and during the event and on-site management. We provide all production elements including the design of the event, lighting, decor, script and staging, special effects, sound, rentals, tents, catering, music and security. We also provide creative services, administration and information technology.

3 Our team will strive to exceed your expectations in our tailor-made events, drawn up to suit your budget, group size and guest mix. The project team assigned to your event will work hand in hand with you from the drawing board through to the final event, selecting venues, managing allotments, choosing technical contractors, etc, and coming up with turnkey solutions.

4 Divisions Design & Printing Event Management Production Entertainment Production Web Solutions Travel & Incentive Public Relations

5 Event Management Experience Product Launch: Product/Service Promotion, High Impact Product Launch, Road Shows, Ride & Drives, Press Events Management: Meeting, Seminar, Conference, Corporate Meetings & Events, Product Service Announcements, Annual General Meeting, Sales Conference, Client Presentations, Training Programs

6 Event Management Experience (cont.) Exhibition: Trade & Motor Shows, Expo & Corporate Show Support, Stand Design & Implementation, Onsite Promotion, Stand Management Corporate Events: Client Entertainment, Company Fun Days, Family Days, Team Building, Incentives, Annual Dinners, Christmas Parties, Recognition & Awards Ceremonies, Workshops

7 Event Management Experience (cont.) Social Events: Celebrations, Anniversaries, Special Events, Parties, Gala Dinners, Charity Previews, Themed Events Special Events: Fashion shows, Concerts, AOS Special Productions

8 Event Management Experience (cont.) Sports Events: Sports & Team Management, Press Office & P.R. Services

9 Production Services Concept Creation, Conceptual Program Development, Event Strategy / Consultation, Budget & Labor Management, Technical Site Surveys, Specification & Engineering, Logistics Management Speakers & Entertainment

10 Production Services (cont.) Set & Stage Design / Fabrication Staging & Audio / Visual Lighting Design & Set Up Audio Systems

11 Production Services (cont.) Special effects & Pyrotechnics Design and Production Floral Decoration, Sets, etc.

12 Production Services (cont.) Photo/Video Production, Crew, Editing, Post Production, Producer, Video Conferencing, etc. Equipment Rental Production & Logistics Management Technical & Production Crews Administrative & Secretarial Support On-site Project Management On-site Staff

13 Production Services (cont.) Graphics, Printing Division, Branding Design and Set Up Web Development & Web Design Online Registration Services Event Registration Software, Database Giveaways, Gifts, Trophies

14 Travel & Incentives Accommodation Logistics Select & Book Hotels Room type Management / Special requests Contract Negotiation Contract Management Booking / changes / cancellations Rooming lists Air Transportation Air travel Reservations & ticketing / scheduling Negotiate airline travel discounts Ground Transportation Logistics Management Airport / Hotel Transfers Meet and greet services Local Transfers/Shuttles Coaches / Limousines Rate Negotiations Administration Database Management Reports / Rooming Lists Registration Online Enrollment Travel Collateral Local informational brochures, restaurant guides & maps Travel information letter Events packets/welcome letter Guest relations Manage registration desk Welcoming of guest hotel check in - check out Enquiries & special requests Other F&B Recreation Theming & Entertainment Special Events Tours & Sightseeing Social functions: dinners, etc.

15 Case Studies Event: Al Ahmadi Festival Event Type: AOS Production / Public Event Date: 6,7,8,9 March 2007 Client: Kuwait Oil Company Place: Kuwait City No. of spectators: 35,000 (Public Event) Event Description: Family event open to the public, the event consisted of various kids activities, kids shows, work shops, family entertainment and extreme shows. AOS was in charge of the full organization, from the concept creation to the execution. More then 350 artistes where flown from countries like Austria, Armenia, Ukraine, France & Spain. Closing Ceremony show was live on Kuwaiti TV.

16 Social and Public Events Event: Dubai Motor Show December x4 Test drive Track Date: December 2003 Venue: Dubai UAE Trade Center Participants: Nissan Middle East, Land Rover, GMC, Ford Number of Guests: approx 400 per day Idea: AOS Objective: A great and attractive way to introduce the 4x4 cars to the public. The cars were not only displayed, but available for potential customers in life motion. Customers got a chance to learn more about the car as they experienced its handling on the different off-road conditions. AOS organized the entire event: Idea, track logistics, design and building of track, participation management, etc. The event demanded technical and organizational skills. The track was operated by leading 4x4 trainers and executers.

17 Case Studies (Cont.) Event: 1 st & 2 nd Concours D Élegance- Classic Vehicles. Event Type: AOS Production / Public Event Date: July 2003 & July 2004 Venue: Faqra Club Lebanon Idea: by AOS Event Description: This event was produced, and entirely managed by AOS. The aim was to invite a select number of classic and vintage car owners to participate in the First Concours d élegance held in Lebanon. Cars were judged on Interior, Exterior, Engine and Chassis based on authenticity, general appearance, care and presentation. To be eligible for The Concours, the cars were over 20 years old. Event management team was divided into two sections: Technical team: Selection of Cars, criteria, judges, technical details to do set up and car participation. Events team: was in charge of creating the activities surrounding the event. Spectacle, car parade, musical show, lighting, music, guest management, etc. Number of participating cars 100. Number of spectators over 6,000.

18 Case Studies (Cont.) Date: March 2007 Event Name: GMC Launch 2007 Client: General Motors Location: Dubai, United Arab Emirates Attendees: Wave 1 Members of the GCC Press / Wave 2 General Motors Dealership Representatives / Wave 3 Al Ghandi Automotive Group Guests No. of Pax: Wave 1 75 guests / Wave guests / Wave guests Event Type: GMC Product Launch (Acadia & Sierra) and Ride and Drive Activity Description: Held in Dubai in March 2007, AOS s task was to create something fresh and exciting to re-ignite the Press, dealer and public guests excitement about the GMC brand. With a rich history, our client communicated his desire to incorporate the history of the brand and create a journey through time so that his guests would fully experience and understand the development of the brand. AOS set about finding a venue where such a story could be told and the history re-created. Through the use of 6000 square metres of exhibition space, AOS designed and built a GMC showroom, showcasing vehicles from the past as well as current models. Each area was specifically designed to suit the purpose, whether for a vehicle reveal, product presentation, meeting or social function. To add to the value of the program a ride and drive activity was also arranged so that guests were given the opportunity to test the vehicles on the road, in Dubai. AOS s responsibilities included the development and management of concept creation, venue scouting, branding, gifts, collateral, communication materials, venue management and set up, launch concept, entertainment sourcing, production set up, lighting and sound. In addition AOS managed all guest relations, visa management, transfer and transportation arrangements, logistics, vehicle fleet management, hotel accommodation, food and beverage functions and provided on site administrative assistance.

19 Case Studies (Cont.) Event Name: A Bold New Era Event Type: Chevrolet Product Launch and Ride and Drive Activity Lumina, Caprice, Epica, Captiva Date: October/November 2006 Client: General Motors Location: Muscat, Oman Attendees: Members of the GCC Press; General Motors Dealership Representatives; General Motors Fleet Customers No. of Pax: 450 Description: This complex launch of multiple vehicles consisted of three waves each tailored to suit the client s requirements and messages to each of the guest groups. The three groups were divided into the following categories, Press, Dealer and Fleet Customers. Each wave consisted of multiple business meetings and functions, a Gala dinner and a ride and drive activity throughout Oman. AOS s responsibilities included the development and management of concept creation, venue scouting, branding, gifts, collateral, communication materials, venue management and set up, launch concept, entertainment sourcing, production set up, lighting and sound. In addition AOS managed all guest relations, visa management, transfer and transportation arrangements, logistics, vehicle fleet management, hotel accommodation, food and beverage functions and provided on site administrative assistance.

20 Case Studies (Cont.) Date: November 2005 till May 2006 Event Name: Hummer Tour / H3 Ride & Drive Client: General Motors Location: Jordan, Qatar, UAE, Kuwait, KSA, Attendees: Members of the local Press and Guests (VIPs, Clients, and potential clients) No. of Pax: Jordan : 3 Days Event / 750 Test Drives Qatar : 3 Days Event / 645 Test Drives UAE : 4 Days Event / 1200 Test Drives + GM Staff Kuwait : 3 Days Event / 845 Test Drives KSA Riyadh : 2 Days event / 489 Test drives KSA Jeddah : 3 Days Event / 1180 Test Drives Event Type: H3 Launch tour, and Ride and Drive Activity Description: This launch consisted of a regional tour tailored to suit the client s requirements. Each event included a family day out, with H3 test drive on hard terrain, a lifestyle show and other activities for the guests and their children. AOS s responsibilities included the development and management of concept creation, venue scouting, branding, track design and set up, venue and track management, entertainment sourcing, ride and drive, and so on.

21 Case Studies (Cont.) Event: Yokohama ADVAN World Launch. World Press Test drive Date: Nov-Dec 2004 Client: Yokohama Rubber Co. Ltd Place: Dubai Autodrome - UAE Guests: World press and dealers Total guests : approx 500 (7 days event) Journalist and dealers from around the world were able to test drive the new ADVAN tires as well as experience a ride with Japanese F1 driver Yoshihiro Takayama who was there for the entire event. AOS Official event Management Company in charge of full organization, and logistics from guest management to test drive management. Duties: Travel & Accommodation logistics, Sightseeing logistics, Test Drive Briefs/Presentation, Test track management and program flow management, Gala dinners management and coordination. Reserve airplane tickets and manage all of the 500 guests coming from abroad (Australia, USA, Japan, Paris, Canada ) ; Prepare visas; Reserve rooms in hotel ; Meet and assist at airport for out of town guests ; Welcome and information desk (check-in, check out, welcome letter, program ); Distribute welcome gifts in the rooms; Prepare and manage site seeing program ; Manage transportation for guests to and from venue; Manage and organize program flow; Daily conference set-up (Av equipments, lectern, signage ); Produce all branding for the event (banners, branding on cars, name tags ) ; Prepare and manage Gala dinners (Coordinate with hotel for food and beverage, Stage, Sound, light, D.J ); Test drive logistics (course design, test drive briefs and presentations, test drive flow and management )

22 Case Studies (Cont.) Client: Mideast Data Systems (MDS) Forever Young Event Type: Business Conference Date: July 2006 Event Name: Forever Young Location: Faraya (Mountain Ski Resort), Lebanon Attendees: MDS global associates No. of Pax: 250 guests Description: AOS chose to organize this three day conference in a secluded ski resort in Faraya, Lebanon so that guests, away from the hustle and bustle of the city, could focus on this very important business conference while enjoying the serenity and picturesque surroundings of the mountainous region. On behalf of the client, AOS designed a custom, secure website in order to manage all guest correspondence, registration, transfer and accommodation requirements and personal details. The website included an introduction to the clients business and contained all details pertaining to the event including a program and content overview for workshops and conferences, activity schedules and all accommodation and function details. Guests were able to book and arrange all aspects (including selecting the programs they wished to attend) on line. In addition, AOS managed all aspects of the conference execution and management including set up of production and sound equipment, lighting, speech writing, speaker support, security and general administrative and secretarial support. Key note speakers at the conference included Lebanese, 7 Summit Climber Maxim Chaya. Various activities for guests to enjoy were arranged in between business functions to add to the value of the program. These activities included mountain hikes, quad biking, cycling and tours of the major cities and sites including Baalbeck, Jounieh Port and the Old Souks. In the evenings, AOS arranged dinners with entertainment to ensure that guests were entertained at all times and there was never a dull moment.

23 Client Feedback

24 Client Feedback (cont.)

25 Client Feedback (cont.) With the CLS Middle East Launch over and the wonderful feedback we have received from our headquarters, our dealers, and most importantly our customers, we would like to thank you personally and the whole team at AOS for the professionalism you ve exhibited during the preparations of this event. From the initial pitch and throughout the development and finally the execution of the project including the coordination of the Music video production, we felt that we had the right partner in this project. Johannes Fritz Director Sales & Marketing Mercedes Car Group Daimler Chrysler Middle East

26 References

27 References

28 THANK YOU Dubai Alpha Omega Services FZ LLC P.O.Box: Media City, Dubai - UAE Tel: /9 Fax: info@aosevents.com Beirut Dubai Doha - Kuwait