BEN LEVESQUE BNI CERTIFIED MASTER NETWORKER. TARGET COMPANIES Masonite, Home Depot, Lowe s, Target, Wal-Mart

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1 BEN LEVESQUE S E N I O R L E V E L S A L E S / M A R K E T I N G & B U S I N E S S D E V E L O P M E N T E X E C U T I V E C P G C O N S U M E R G O O D S I N D U S T R Y ( C e l l ) l e v e s q u e _ b e h t m a i l. c m S t - P e t e r s b u r g, F l r i d a w w w. l i n k e d i n. c m / i n / l e v e s q u e b e n Senir executive with 20+ years f experience in frward-thinking sales, marketing and Business Develpment strategies that have cnsistently increased brand recgnitin, sales revenue and prfitability. I build new business, cultivate existing custmer relatinships, inspire sales teams, and create innvative slutins t drive revenues. I am a results-driven/tp perfrming gal-riented leader with demnstrated success in managing cmplex sales cycles with senir clients and decisin makers. I use excellent cmmunicatin skills t build cnsensus acrss all levels and strng presentatin skills t establish immediate credibility. I build relatinships with industry executives t advance business develpment initiatives. I emply an entrepreneurial, creative apprach t maximize pprtunities t deliver return n investment fr clients. EXPERTISE Integrated Sales & Marketing Strategy Integrated Crss Platfrm Marketing Management Brand Develpment Merchandising Market Analysis Manufacturing P&L Digital/Internet Marketing Scial Media Cntent Marketing Cmmunicatins Public Relatins Sales Operatins Business Develpment Distributin Idea Creatin Brand Marketing Direct Respnse Marketing Strategic Leadership Negtiatins Presentatins New Prduct Intrductin Key Accunt Management Sales Operatins R&D Glbal Surcing (China & Eurpe) ACCOMPLISHMENTS Respnsible fr sales f $500M a year with all majr retailers in the USA with MAAX; Build a sales team f 25 + reps/agents in 15 states that increased sales by $5MM in the first 18 Aciflex Inc. Launched a Nrth American 100% wned business in China and grew it t $5MM in sales in just tw years, $12MM in fur years, with clients in ver 25 cuntries with Aciflex Inc; Negtiated and signed new agreements f $12MM, $8MM & $5MM a year with three majr retailers and multiple new agreements with 20+ retailers & whlesalers with MAAX; Augmented sales thrugh integrated marketing prgrams resulting in +10% in new revenue at UPT; Clsed a new special prgram with Lwe s that generated $500K in six mnths and Increased rganic revenue by +$7M in 10 mnths with MAAX; Intrduced new prduct t The Hme Dept that resulted in $2.5M in new revenue and Grew USA territry revenue frm $1.0M t $5.7M ver 4 Aciflex Inx; BNI CERTIFIED MASTER NETWORKER TARGET COMPANIES Masnite, Hme Dept, Lwe s, Target, Wal-Mart Any area manufacturing cmpanies ding business with retailers r whlesalers. EMPLOYMENT HISTORY AND EDUCATIONAL BACKGROUND United Plumbing Technlgies Inc; (Cnsumer gds)- Senir Business Develpment Manager; Put in place a Distributin netwrk in Canada & the USA (100+ reps & agents); Aciflex Industries Inc; (Cnsumer gds) -Executive Vice President Sales & Marketing; Oversee all Sales & Marketing Operatins wrldwide; MAAX Inc; (Cnsumer gds) -Senir Crprate Marketing Manager; Oversee all Marketing & Cmmunicatins ($1.5MM budget) fr all divisins f retail, Canada & USA; University f Flrida, MBA (in prgress) University f Mntreal, Mntreal, MBA - Management - Marketing

2 Ben Levesque / / Mbile: SUMMARY Senir executive with 20+ years f experience in frward-thinking sales, marketing and Business Develpment strategies that have cnsistently increased brand recgnitin, sales revenue and prfitability. I build new business, cultivate existing custmer relatinships, inspire sales teams, and create innvative slutins t drive revenues. I am a results-driven/tp perfrming gal-riented leader with demnstrated success in managing cmplex sales cycles with senir clients and decisin makers. I use excellent cmmunicatin skills t build cnsensus acrss all levels and strng presentatin skills t establish immediate credibility. I build relatinships with industry executives t advance business develpment initiatives. I emply an entrepreneurial, creative apprach t maximize pprtunities t deliver return n investment fr clients. ACCOMPLISHMENTS Respnsible fr sales f $500M a year with all majr retailers in the USA with MAAX; Build a sales team f 25 + reps/agents in 15 states that increased sales by $5MM in the first 18 Aciflex Inc. Launched a Nrth American 100% wned business in China and grew it t $5MM in sales in just tw years, $12MM in fur years, with clients in ver 25 cuntries with Aciflex Inc; Negtiated and signed new agreements f $12MM, $8MM & $5MM a year with three majr retailers and multiple new agreements with 20+ retailers & whlesalers with MAAX; Augmented sales thrugh integrated marketing prgrams resulting in +10% in new revenue at UPT; Clsed a new special prgram with Lwe s that generated $500K in six mnths and Increased rganic revenue by +$7M in 10 mnths with MAAX; Intrduced new prduct t The Hme Dept that resulted in $2.5M in new revenue and Grew USA territry revenue frm $1.0M t $5.7M ver 4 Aciflex Inx; BNI CERTIFIED MASTER NETWORKER EXPERTISE Integrated Sales & Marketing Strategy Integrated Crss Platfrm Marketing Management Brand Develpment Merchandising Market Analysis Manufacturing P&L Digital/Internet Marketing Scial Media Cntent Marketing Cmmunicatins Public Relatins Sales Operatins Business Develpment Distributin Idea Creatin Brand Marketing Direct Respnse Marketing Strategic Leadership Negtiatins Presentatins New Prduct Intrductin Key Accunt Management Sales Operatins R&D Glbal Surcing (China & Eurpe) 1 P a g e

3 Senir Accunt Executive Business Develpment Manager Allura Printing Inc. Octber 2013 t present Csta Mesa, Califrnia (Headquarters) Respnsible fr identifying and evaluating new strategic business, prduct, and service pprtunities as well as grwing existing business t ensure prfitable grwth; Grew my Sales Frce prspects list t ver 250 new clients in 8 mnths; Pricing strategy; Negtiatin; Prmtin; Was able t reach annual sales target in 8 mnths; Excellent ability t establish relatinships with key decisin-makers; Prven strategic analyst in all aspect f sales/ marketing and BD; Senir Business Develpment Manager (BDM) United Plumbing Technlgies -April 2010 April Newingtn, CT Instrumental in develping the fundatin f the Business Develpment Department; Implemented a distributin netwrk in Canada and the United States; Active member f the Bard f directrs; Achieved annual sales revenue quta in less than 5 mnths; Dubled quta in first year; Increase sales in all territries assigned; Oversee all phases f the sales life cycle; Strategic knwledge t generate prfitability in a great prduct mix; Merchandising expert, knw hw t create the pull ; Executive VP Sales & Marketing Aciflex Industries Inc. - Octber 2003 April 2010 Minneaplis/St-Paul, MN Managed all strategic sales, client relatinship, expansin, market develpment and cntract negtiatins; Directed Sales and Business plans, expense budgets, resurce deplyment plans and rganizatinal designs with a view t sustaining increased revenue and prfitability; Built best practices fr sales peratins, prgrams and standards; Orchestrated marketing/cmmunicatins t build the cmpany s crprate brand; Develped a clear marketing message and an efficient sales infrastructure; Implementing a rigrus apprach t sales management Created Key Perfrmance Indicatrs that highlight the trends, cmparable and risk t the business; Keeping a keen eye t cnsumer needs and desires; Augmenting the traditinal sales channels while explring new pprtunities; Develped a high perfrming team by ensuring that critical peple management activities perfrmance planning, reviews, training, develpment, mtivatin, reward, caching and bjective setting are being implemented in accrdance with sales and verall crprate strategies. 2 P a g e

4 Crprate Marketing Senir Directr- MAAX Inc. Octber 2001 Octber Mntreal, Philadelphia & Minneaplis Managed the Mntreal, Philadelphia and Minneaplis divisins. Supervised teams f Marketing Prject Managers, sales rep & agencies in Canada & the USA; Negtiated and directed business partnership with all the majr retailers in Canada and the USA; Directed a strategic apprach t accunt management, building sustained prfitable relatinships with all retail and distributin partners t expand the cmpany s presence; Strategic planning in marketing, sales, cmmunicatins and prmtins; Directed all the merchandising strategies; Created utside f the bx merchandising slutins t pull sales and t upscale margins; Respnsible fr apprpriate cverage in specialized magazines and newspaper; Managed all the cmpany shws and events; KBIS, ISH; Training f sales frce (PK); Directed all retail related internal and external cmmunicatins; Public Relatins & Cmmunicatins Manager Cpernic Inc. - September 1999 Octber Quebec, Canada Crprate spkespersn in daily cntact with IT reprters frm arund the wrld; Quted in varius publicatins including: The Wall Street Jurnal, The New Yrk Times, The LA Times, The New Yrk Pst, The Chicag Tribune, The Lndn Free Press, Dwnlad.cm, BBC News, CBC; Managed all crprate cmmunicatins and public relatins; Directed the cmmunicatin and PR strategic planning, crprate & prduct related; Managed all the shws and press cnferences; Negtiated business partnership; Business develpment; Cmpetitive intelligence supervisr; Writer: Press releases & Investr relatins; Managed all internal cmmunicatins; New Media Directr/Cnsultant - BCE Emergis September 1995 September Mntreal, Canada Sales and marketing cnsultant t the President; Supprt t the President: Marketing, cmmunicatins and Public relatins strategies; Business develpment manager; strategic alliances; Supervised ver 200 web sites. Mntreal Canadians Hckey Club- Natinal Hckey League (Play by Play- Cmmentatr) August 1989 April Mntreal, Canada TQS-MONTRÉAL (TV) -Hnrs: Canadian Sprtscaster f the year nminee, 1994 CKAC-MONTRÉAL (Radi) - Public Affairs Manager - News & Sprts - Assciate Prgram Directr CKMF-MONTRÉAL (Radi) Sprtscaster 3 P a g e

5 EDUCATION University f Flrida Master f Business Administratin (M.B.A.) (2014 T Present) HEC Mntreal - Master f Business Administratin (M.B.A.) - Business Administratin and Management, General H.E.C (M.B.A.) Achieved 2 years f credits tward M.B.A. degree. University f Mntreal, Mntreal, Québec B.A. - Marketing Ben Levesque levesque_ben@htmail.cm /Mbile: P a g e