Transforming Ideas into Distinguished Results

Transcription

1 8 th ipcg Thought Leadership Conference Transforming Ideas into Distinguished Results November 3-5, 2010, Stowe, VT KEY QUESTIONS How do companies empower creative behavior and innovation? What are the elements of business-aligned innovation and IP strategies? How do companies become expert innovators? Where and when should IP protection be linked to the innovation process? For the 8 th consecutive year, executives from a variety of industries will come together to discuss innovation and intellectual property strategies that improve business performance. This year s conference will focus on nurturing and monetizing creative behavior, protecting innovation, and systematizing the innovation process ultimately Transforming Ideas into Distinguished Results. /?file=ipcgconference. Vision Culture Empowerment Education Rewards Business / Market Tech. / IP Strategy Tactics Goals Tools Process Engineering Expertise Innovation Process Human Capital IAM Publications Patents IP Protection Trademarks Trade Secrets IDEAS CREATIVITY RESULTS Challenges and Pitfalls

2 8 th ipcg Thought Leadership Conference Agenda Last year s conference, Creating Business Advantage with IP, focused on the specifics of how to protect IP at different business stages. This year s focus is on increasing the pipeline of innovation which can then be protected. We believe innovation protected by IP improves business performance by Transforming Ideas into Distinguished Results. Specifically, more innovation in products and service yield improved business results through: better products, enhanced customer satisfaction, improved market share, more effective operations, and greater profitability. Wednesday, November 3 rd 3:00-6:00pm Registration and Resort Check-In 6:00-7:00pm Wine & Vermont Artisan Cheese Reception (Terrace) 7:00-8:30pm Welcome Dinner (Tamarack Ballroom A&B) Thursday, November 4 th 7:15-8:15am Networking Breakfast 8:15-8:20am Welcome & Opening Remarks Robert McDonald Managing Director & President, 8:20-9:15am Individual Introductions, Meeting Expectations, and What Keeps You Awake at Night About Achieving Distinguished Results Nancy Edwards Cronin Principal Partner, 9:15 10:15am Transforming Ideas into Distinguished Results: Achieving Sustainable Innovation Jon Dudas President, FIRST and former Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office 10:15-10:30am Networking and Refreshment Break 10:30-11:30am How IP and IAM Can Leverage Innovation Processes for Dramatically Improved Results John Cronin Managing Director & Chairman, Thursday, November 4 th (Continued) 11:30-12:30pm Maximizing the Value of Companies with Disruptive Technology Through Strategic IP Process Christopher A. Marlett Co-Founder, Chairman and CEO, MDB Capital Group 12:30-1:15pm Networking Lunch 1:15-1:30pm Luncheon Presentation Disrupting Patent Litigation Cheryl Milone CEO, Article One Partners 1:45-2:45pm Developing Systematic Innovation in a Multi- Company Organization Thom Nealssohn Manager, Innovation Implementation Services, Masco Corporation 2:45-3:45pm Building the Innovation Bridge, Not Jumping It Mark Ramberg Director, Intellectual Asset Management, TeleCommunication Systems, Inc. 3:45-4:15pm Networking Break 4:15-5:15pm Tools That Connect the Innovation and IP Process Peter Vanderheyden Vice President & Managing Director, Global Intellectual Property for LexisNexis 5:15-6:15pm Break 6:15-7:15pm Cocktail Reception 7:15-8:30pm Dinner Friday, November 5 th 7:15-8:15am Networking Breakfast 8:15-9:15am Vertical Integration Strategies: When to Innovate, When to Acquire Terry Adams Assistant Vice President, Intellectual Property, Nestle Corporation 9:15-10:15am Open Innovation Roadmaps and IP Strategy in the Financial Services Industry Manavinder S. Bains Chief Counsel - Technology NYSE Euronext 10:15-10:45am Networking Break 10:45-11:45am Tools and Process to Stimulate Innovation Bob Bonahoom Director Technology & IP, MSA 11:45-12:45pm Achieving Service Innovation in the Public Sector Jonathan Hollow Innovation & Strategy Director, Serco Group plc 12:45-1:45pm Networking Lunch

3 IP Licensing Seminar IP Marketplace Update Specialty Add-On to the ipcg Thought Leadership Conference 10am - 4pm, November 3 rd, 2010, Stowe, VT John Cronin (Managing Director), John Ciannamea (Partner) & Dennis McBride (Partner), ipcapital Licensing Company plus speakers from Hewlett-Packard Corporation, Privaris Inc. and Fairchild Semiconductor Corporation KEY TOPICS IP Marketplace Overview Buyer Approach Seller Approach Commercializing Valuable IP Seller Expectations Getting to the End Zone Funnel of Opportunities Relationships Gate Keepers Back Channels Creating an IP Defense Web Tactics Strategies ipcapital Licensing Company was launched in May of this year, with as a strategic partner. A dozen clients are already being represented and many IP engagements are underway. This seminar will draw from the wealth of experience at ipcg, ipclc and selected clients, and include a thought provoking session regarding the still-emerging and important variety of IP defensive measures that companies should deploy. Speakers include leading professionals that have been involved in out-licensing, in-licensing, technology commercialization, liquidation of assets, IP strategy, and more. /?file=ipcgconference. John Cronin John Ciannamea Dennis McBride

4 IP Licensing Seminar Schedule Wednesday, November 3 rd 10:00-10:55am IP Marketplace Overview 1:30-2:30pm Funnel of Opportunities The IP marketplace has evolved into a bazaar of merchants that can frustrate and intimidate buyers and sellers. At times it appears as a flea market, and other times it seems like international high-stakes poker game. The players are colorful characters that include the humanitarian, the greedy, the bully (NPE), the needy, the indifferent, and the busy. Learn about the types of players, their approaches, and their negotiating tactics. Hear how some big companies handle their out licensing programs. Understand the various business models about the latest trends including web-based portals. Exchange views with your peers to understand how to leverage situations for your advantage. Selling IP is similar to selling other products. You start with a funnel of prospects that are qualified, approached and pursued until you conclude a successful sales transaction. Hear from the experts about the types of gatekeepers and the hurdles they deploy. Discuss tips to improve your chances, overcome the gatekeeper obstacles, and accelerate the process. Learn about the back channels that buyer s use to acquire IP anonymously and at a discount. Navigate through deal types and principal terms. Find out how your opportunity can benefit. Featuring Thomas Marlow Intellectual Property Counsel Fairchild Semiconductor Corporation 11:05-12:00pm Commercializing Valuable IP You have the greatest invention in the world, and now you want to benefit from it. However, the ideal buyer is not responding. Find out how to determine realistic expectations. Understand motivations of sellers. Hear lessons learned from a case study regarding an electronics company attempt to commercialize its technology by licensing to others. Understand why potential buyers stall, resist and ignore sales calls and communications. Uncover tips to get through the gatekeepers and successfully meet with your target. Hear from others on how they have improved their success rate. Ask the experts how they would handle your situation. Featuring Mike Kohonoski President and CEO Privaris Inc. 2:30-3:00pm Break 3:00-4:00pm Creating an IP Defensive Web Companies are challenged by competitors, technologies, infringers, and NPEs. Most companies react only when a challenge arises, and few have a comprehensive strategy with a defense in place. Learn how to create an IP defensive web. Understand the key components and how to stage the components according to your budget. Learn from an industry expert how to use existing tools and services to start your IP defensive web. Hear from experts about how to respond to different threats, what short term tactical methods to deploy, and what are longer-term options and strategies. 12:00-1:30pm Break for Lunch Network with your peers and industry experts. Featuring Richard Baker Director of Patent Sales Hewlett-Packard Corporation Schedule and speakers are subject to change.

5 IAM Process Course Creating Higher Value IP 10am - 4pm November 3 rd, 2010, Stowe, VT Bruce Story, Senior Advisor Specialty Add-On to the ipcg Thought Leadership Conference KEY TOPICS Value of Business-Driven IP Strategy IP Strategy Development IP Strategy Implementation Processes Planning and Motivating Creating and Acquiring Documenting Reviewing Protecting Extracting Value and Measuring Sustaining Implementation Processes Bruce Story is a Senior Advisor at with sixteen years of experience developing and implementing global intellectual asset management processes used to create and protect intellectual property. He is leveraging his experience to help clients meet the challenge of managing IP in an increasingly global competitive environment. /?file=ipcgconference. Approved for 5 CLE Credit Hours. Business Drivers IP Strategy Development Processes Engineering IP Strategy Implementation