What s New on LinkedIn?

Transcription

1 What s New on LinkedIn? WiserU.com kathy@lwiseru.com Kathy Bernard

2 Kathy Bernard Invite me to connect:

3 Kathy Bernard Career coach LinkedIn expert/trainer CEO of WiserU 27 awards for communications excellence Enterprise Rent-A-Car, Caleres, CBS Radio

4 WiserU.com The Good News

5 Lynda.com integration Interests > Online Learning

6 Lynda.com integration

7 Power Masthead Stand out!

8 Power Masthead Premium account holders can choose from 25 designs

9 Free Account? You must add your own image Parameters are very tricky

10 Free Account? WiserU has affordable options

11 Improved Mobile Great for meeting people Easier, but make detailed edits on computer Now incorporates jobs, groups, messaging

12 Dashboard home page

13 Easier profile editing Hover to reveal edit pencil

14 Easier way to get recommendations Visit profile, click down arrow > Ask to be recommended

15 Skills endorsement options Control what skills are suggested to others

16 Hide profile edits Edit profile without alerting others! On right side of Edit Profile page. Keep turned off.

17 Profile helper button Walks you through your profile so you know what to do

18 View connection s recent activity Gives you something to talk about with connection Viveka von Rosen

19 Other options on people s profiles Viveka von Rosen

20 Better search results coming soon?

21 WiserU.com The Bad News

22 Mail Center is improved Invitations are now separate from InMail messages

23 Mail Center is improved Unclick to allow returns between paragraphs

24 Responding to invitations is buggy Click Invite icon, get wrong page.

25 Responding to invitations is buggy Hover over invite icon / click See all from drop down

26 Responding to invitations is buggy

27 Group invite option removed

28 Workaround Visit Interests > Groups > My Groups > Select group Click Members Number

29 Find a member

30 Send message to group members Click envelope Send 15 total messages to group members/month

31 Group changes Standard or unlisted All groups require invite or approval Improved spam filter Include photos Jobs under jobs to include people

32 Get Introduced is buggy 55 connections, but only 1 is accessible

33 Workaround Visit person s profile. Scroll to Groups section Join group and then send them a direct message Or, invite them to connect and include brief message

34 Open Profile button is gone Let you send a message to someone you weren t connected to

35 Workaround Use Advanced People Search Click Advanced Add info into boxes Example: - recruiter in Title box - zip code into Postal Code box

36 Workaround, part 2 Look for people with a gold in box Click name to visit profile

37 Workaround, part 3 Click Send [NAME] InMail

38 Workaround, part 4 If person allows Open Profile messages, box will pop up allowing you to send message

39 POWERFUL Premium Job Seeker Account WiserU.com

40 Should you have a premium account? Maybe

41 Premium has powerful tools Free for 30 days

42 Top placement for jobs

43 See who viewed your profile 90-days of visits Anonymous stays anonymous See keywords used Learn locations and industries of visitors

44 Premium research tools

45 See how you stack up

46 View keywords used for the job Add missing keywords into your Summary section

47 Add keywords LinkedIn tells you to

48 Immediately show up higher

49 Compile list from job postings Put them in alphabetical order Makes a HUGE difference

50 See when people applied

51 Stats compiled after 10 applications

52 Seniority comparison

53 Network size comparison

54 Education comparison

55 Same approach is used on your resume PACK your resume with Keywords Proof of seniority Proof of the right education

56 View job salary range

57 Apply Now Feature Maximize your profile FIRST!

58 Premium is pricy, but may be worth it

59 See more of people s profiles Even for 3 rd degree connections but

60 Searches are limited 60 per month Upgrade to Business or Recruiter premium to search for more

61 For example If you search for a recruiter The system will eventually limit you Search as much as allowable and then

62 Use this site RecruitmentGeek.com LinkedIn X-ray Search 1000 free searches WiserU.com

63 RecruitmentGeek.com Type in title and city

64 LinkedIn is powerful 97% of recruiters use it 40 times greater chance of landing a job with an optimized LinkedIn profile WiserU.com

65 Ask me about a Total LinkedIn Profile Optimization Every aspect of your profile power-packed Plus, all the right groups And all the right companies WiserU.com

66 Total LinkedIn Profile Optimization Since you optimized my LinkedIn profile, I started getting s and phone calls from recruiters in my field. In fact, I just accepted a job offer with Bank of America-Merrill Lynch as a vice president while I turned down three recruiters this week. Your fine work made this happen. Kim Hughes, New York City, NY Thanks to my beefed up LinkedIn profile, I got an interview and thanks to your techniques, they have invited me back for a second interview. I honestly don't think I'd be in this position if it weren't for you. You are like a St. Bernard when it comes to rescuing job seekers lost in the snowcovered mountains of unemployment. John Tucker, Phoenix, AZ (he got the job!) WiserU.com

67 Power pack your profile! Total LinkedIn Profile Optimization $495 for optimized profile to ensure you can be found for the titles you want Add a fully optimized resume both for $850 Save $40 WiserU.com

68 Learn about WiserU services WiserU.com > Services

69 WiserUCareerSystem.com

70 LinkedIn Profile: $495 Resume: $395 Profile & Resume: $850 Thank you! Any questions? What s New on LinkedIn? Kathy Bernard Connect with me on LinkedIn: kathy@wiseru.com Services: Contact Sue Lopez Susan@WiserU.com