The 50 shades of corporate philanthropy

Transcription

1 The 50 shades of corporate philanthropy

2 Before we begin and use #PhilanthropyForum 2

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4 Where did corporate philanthropy begin? Today Environmental movements gain momentum Globalization Movements Strategic Involvement Return on Integrity Corporate Donations 4

5 What motivates companies to give back? 5

6 Shade 1: Dynamics of power and influence

7 Shade 2: Seeing funders like blimps 7

8 Shade 3: When the big idea gets lost in translation

9 Local business: Nexicon is connected locally Context & Summary You may have known them as Docon Telephone Supplies, Durham Telephones or Otonabee Telephones, or more recently as Peterboro.Net or Kawartha.Net. The ve been a part of telecommunications in the Kawarthas since the early 1900's! Approaches & Outcomes It is important to work with local stakeholders to understand local issues one company can take the lead and encourage others to give more effectively by focusing on outcomes and impacts Case study: Fourth Line Theatre Company Look for ways to share skills, experiences, time, networks and connections going beyond more traditional philanthropy

10 Big Business: Telus engages people to take action Context & Summary Telus sought to create awareness and support for the Canadian Breast Cancer Foundation. Approaches & Outcomes They launched a Go Pink campaign and encouraged customers to turn their Facebook pages pink. For every converted page, Telus would make a donation to the Breast Cancer Foundation. To make it easy for customers to participate, an app was created that could automatically convert the profile page. 500,000 people participated in the campaign and helped raise over $200,000 for breast cancer awareness. In the end, Telus was able to generate over 6M positive media impressions and the campaign was identified as one of the most successful in Facebook s history!

11 Collaboration: Capacity Wood Buffalo Partners: Municipality of Wood Buffalo University of Waterloo Suncor Energy Foundation Context & Summary Unique social issues in Fort McMurray, Alberta Identified need to create a shared not-for-profit workspace to strengthen ability to deliver services Combined community passion for change Approaches & Outcomes Cross sector and cross country collaborative model Local stakeholder engagement & activation Process to measure collective impacts

12 Our takeaways from today 1. Review your strategic plan fundraising is complementary 2. Develop a common language so everyone is on the same page 3. Create the right elevator pitch that focuses on facts and outcomes 4. Support the spectrum of philanthropy (money, time, skills, networks) 5. Engage your board in generative (and controversial) conversations 6. Communicate your narrative effectively bring your story to life!

13 Questions Shout out! or and use #PhilanthropyForum 13

14 Thank you James Temple Director, Corporate Responsibility, & Leader, Canada Foundation Twitter This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it PricewaterhouseCoopers LLP. All rights reserved. In this document, refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.