DIGINEXA ACADEMY A PIONEER DIGITAL MARKETING TRAINING ACADEMY WEBSITE:

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1 Complete Guide to Digital Marketing Synopsis - 2 Hours Digital Marketing Overview Marketing Process Why opt Digital Marketing v/s Traditional Marketing Digital Marketing Process Digital Marketing Channels, Tools & Framework Complete Guide to Website Planning & creation 8 Hours Concepts of Internet in comparison with Web Website Understanding & its types Planning & creation of Website Your own website Getting Live Complete Guide to SEO(Search Engine Optimization) 14 Hours Intro to SEO & SERP Search Engines & Functions of search engine Keywords & its types Google Keyword Planner Tool On Page Optimization Keywords optimization HTML Optimization Content Optimization Internal Linking Off Page Optimization Domain Authority Back links & its types Link building & its types Local SEO using H Card & Citation Tools of SEO Google Algorithm Complete Guide to PPC Advertising Google Adwords 12 Hours Google Adwords Overview Understanding Adwords Algorithm Creating Search Campaigns Budgets & Bidding Tracking performance/conversion Optimizing search Campaigns Creating Display Campaign Optimizing Display Campaign Video Ads

2 PLA campaigns & Merchant Center Integration Remarketing Ads Complete Guide to Social Media Marketing 9 Hours Intro to Social Media Concepts of Social Media & psychology Social Media Marketing Ethical Code Facebook Marketing Concept of Facebook Marketing Difference between Fanpage & Group Marketing your business via Facebook Facebook Advertising Linkedin Marketing Understanding of Linkedin Company Profile v/s Individual Profile Marketing on Linkedin groups Linked in Publishing Linkedin Ads Twitter Marketing Understanding Twitter Marketing & advertising on twitter Creating campaigns Twitter Ads Video Marketing(Youtube, Google +, Instagram & Pinterest) Understanding Video Marketing Importance of Video marketing Promoting your Videos Promote business through G+ Developing Video Marketing Strategy Creation of Video ADgroups Bid Strategy Complete Guide to Mobile Web Marketing 2 Hours Concepts of Mobile Devices Mobile Marketing & Social Media Measurement & Analytics of Mobile Marketing Advertising on Mobile(App & web) Content Marketing on Mobile Mobile marketing Mix & SMS Marketing

3 Creation of Mobile Application App Store Optimization Complete Guide to Google/Web Analytics 3 Hours Intro to Google analytics Working of Google Analytics Google analytics account structure & insights Intro of Cookie tracking & its types Setting up analytics account Goals & conversions & its types Concept of Bounce rate, Exit rate & their differences Setting funnels in goals with its importance Integration of adwords & analytics & their benefits Link Tagging & its setup Concept of filters & segments & their setup Customized reports Monitoring traffic sources & behaviour Complete Guide to Online Display Advertising 4 Hours Intro to online advertising Types of online advertising Display advertising Contextual advertising Measuring ROI of online advertising Types of online advertising platforms Banner Ads creation Complete Guide to Marketing- 2 Hours Marketing & process Type of Marketing Factors affecting Delivery Improve the structure to reach Inbox not spam Creating impeccable s ROI with Measurable Efforts Complete Guide to Ecommerce Marketing 4 Hours Concept of Ecommerce Discussion on top Ecommerce websites & its scenario Differentiate with E-commerce Software & Shopping Cart Software How to register your company

4 Online cataloguing while managing your listing Managing Payment & Return Gateway Complete Guide to Lead Generation for Business 2 Hours Concepts of lead generation for business Importance of lead generation Inbound v/s outbound Lead generation Practices Landing page v/s website Different types of Landing pages & their usage To increase address captures with proper landing pages Intro to A/B testing & ways to do it Selection of landing page after A/b testing Creating Lead nurturing strategy Converting leads into sales Understanding lead funnel & its steps Complete Guide to Content Marketing- 2 Hours Intro to Content Marketing Objective & types of content marketing Creating contents for different individuals Building content ideas Monetizing authority blog Different ways to write magnetic headlines Understanding online influencer & the ways to connect them Create Internet Maketing Strategy Complete Guide to Affiliate Marketing 2 Hours Intro to affiliate marketing/3a s of affiliate marketing History & marketing scenario of affiliate marketing Methods of doing affiliate marketing Get your application approved Top Affiliate programs Top affiliate network in world Making Money Via Adsence & Blogging 2 Hours Intro to Google Adsense Get approval for adsense Improve Adsense ROI Placing ads

5 Complete Guide to Online Reputation Management 1 Hours Online Reputation Management Importance of ORM Dealing with online criticism ORM Commandments Creation of positive brand image online Evaluate the performance of online reputation Restructure negative online reputation Freelancing Projects -1 Hour