2018 MANUFACTURING ENGINEERING READER PROFILE STUDY

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1 2018 MANUFACTURING ENGINEERING READER PROFILE STUDY MOST USEFUL PUBLICATION Which publication do you find most useful for staying current with new manufacturing technology and processes? Manufacturing Engineering Modern Machine Shop Smart Manufacturing Manufacturing News Aerospace Manufacturing & Design Cutting Tool Engineering Production Machining Today s Motor Vehicles Moldmaking Technology Today s Medical Developments Today s Energy Solutions 43% 1 3% 0% % of respondents indicate that Manufacturing Engineering is the most useful publication for staying current with new manufacturing technology and processes.

2 INFLUENCE THAT KEY READERSHIP INSIGHTS Readers spend an average of 27 MINUTES with each issue of Manufacturing Engineering magazine. Pass-along is 2.0 COPIES per reader. 181k total pass-along June 2018 readership How are you involved in your organization s purchasing process for new equipment? What industries do you do business with? Make recomendations Determine need Elevate proposals Evaluate suppliers/technologies Prepare financial justifications Make final selections (final approval) Develop specifications/rfps Involved in other way(s) No involvement in purchasing process Industrial machinery and equipment Job shops/contract manufacturer Military/Defense Aerospace Automotive/Transportation Consumer products Medical/Dental Electrical equipment Oil & Gas Energy Construction Agriculture Appliances Mining MATTERS 35% 33% 54% % 20% 40% 60% 80% 3 33% % 1 93% of respondents are involved in the purchasing process for their organizations, with 3 in 4 identifying as make recommendations MANUFACTURING ENGINEERING READER PROFILE STUDY 2018 MANUFACTURING ENGINEERING READER PROFILE STUDY 3

3 READ, SHARED & ACTED ON EDITORIAL & ADVERTISING After reading an article in Manufacturing Engineering, over half of respondents discussed and/or passed an article to others CONTENT YOU CAN COUNT ON TO MAKE THE RIGHT DECISIONS Passed an article/feature to others Discussed an article/feature with others Saved an article/feature for future reference Usedinformation to help form opinion/make a decision Used information in reference for a project Used information in a report, presentation, or recommendation Visited an advertiser s website Discussed ad with others Saved ad for future reference Passed ad along to others Contacted dealer, supplier, or representative Requested information from an advertiser Purchased a product Visited an advertiser at a trade show exhibit In the last 12 months, what actions have you taken after reading Manufacturing Engineering? 5 Magazines/Print 6 5 Tradeshows 6 40% Supplier websites 59% Industry websites 54% 2 Search engine results 50% 10% Video (application/demos) 4 25% Industry conferences 45% % 60% % 50% 60% 6 of respondents have taken at least one action after reading Manufacturing Engineering Magazines/digital Open houses (supplier events) Webinars Direct mail e-newsletter Forums Blogs Social media Podcasts % 0% 20% 40% 60% 80% Please rate each type on how useful you generally find the content in it. PRINT MAGAZINES, tradeshows and supplier websites are the three categories where respondents find the most useful content. PODCASTS, BLOGS and social media are the areas respondents find the least useful content MANUFACTURING ENGINEERING READER PROFILE STUDY 2018 MANUFACTURING ENGINEERING READER PROFILE STUDY 5

4 READER DEMOGRAPHICS DOES A GOOD JOB OF REPORTING TECH, TRENDS & TIPS Less than 1 year 1-2 years 3-4 years 5-9 years years years 20 years or longer 2 10% 0% 10% 20% 30% 8.6 YEARS Average length of reader subscription Respondents indicate Manufacturing Engineering does a good job of reporting technical advances and trends and keeps readers up to date. Does a good job of reporting advances and trends Keeps me up to date on new products/processes/techniques 8 80% Less than 1 year 1-2 years 3-5 years 6-10 years years years 25 years or more Manufacturing engineering Company Mgt./Corporate exec. Product design R&D Manufacturing production Quality assurance/control 5% 55% 0% 20% 40% 60% 10% 5% OVER 25 YEARS Average length of time in manufacturing INDUSTRY- CENTRIC one-third work in manufacturing engineering Provides practical tips and ideas for improving productivity Provides practical tips and ideas for solving problems Helps inform my decisions regarding purchasing products and services 7 69% 60% 0% 20% 40% 60% 80% 100% Less than 25 years old years years years years years 65 years old + Prefer not to answer 4% 9% 3% 2 EXPERIENCED readership skews to seasoned decision-makers MANUFACTURING ENGINEERING READER PROFILE STUDY 2018 MANUFACTURING ENGINEERING READER PROFILE STUDY 7

5 Manufacturing Engineering magazine has stood for decades as a manufacturing thought leader. We provide broad and sophisticated manufacturing content to our audience, those who make critical parts for the aerospace and defense, motorized vehicle, medical and energy industries. While our roots are in traditional metalworking and shop operations, we distinguish ourselves by remaining on the cutting edge and keeping our eyes on what s next. For more information please contact your advertising sales consultant,