The Power of Volunteering. Imagine the Possibilities! Presented by Sue Noble CEO Volunteering Victoria

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1 The Pwer f Vlunteering. Imagine the Pssibilities! Presented by Sue Nble CEO Vlunteering Victria

2 Abut Vlunteering Victria The peak bdy fr vlunteering in Victria Visin: resilient cmmunities & empwered & active citizens thrugh vlunteering Strategic pririties: Vlunteer management Plicy, advcacy & research Training & prfessinal develpment Spntaneus emergency vlunteering Multicultural, yuth, sprt, skilled & emplyee vlunteering New/alternative vlunteering mdels Building & supprting netwrks Imagine the Pssibilities marketing campaign Building an evidence base t supprt vlunteering 2

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5 MOTIVATIONS, BARRIERS & CHALLENGES

6 Why peple vlunteer Vlunteering is persnal & mtivatins differ Supprt persnal gals Because smene they knw vlunteers Build scial netwrks & cnnectedness Fr rganisatins, in places, at times that suit them Affinity with causes & issues Belief they can make a difference Sense f purpse & empwerment Sense f satisfactin, pride & accmplishment Skill utilisatin, develpment & transfer Wrk preparedness Cntribute & cnnect t the cmmunity 6

7 Barriers t vlunteering Limited meaningful vlunteering pprtunities that utilise skills & knwledge N interest Regulatry barriers, including insurance, plice checks etc. D nt have time Unable t make a lng term cmmitment Cmpeting time demands e.g. wrk & infrmal caring D nt knw hw t get invlved Health prblems r physical ability Financial cst N-ne asked 7

8 Vlunteering challenge Adequate supprt & resurcing fr vlunteering Balance rganisatins & vlunteers needs Mre effrt, negtiatin, calculated risk taking Need t be flexible, creative, innvative t: Accmmdate different mtivatins & expectatins Remve r minimise barriers t vlunteering Supprt intergeneratinal vlunteering Supprt scially inclusive vlunteering Leverage diversity & new technlgies Engage (nt merely manage) vlunteers Build a resilient vlunteer invlving rganisatin Challenge f evlving vlunteering landscape 8

9 Vlunteering evlutin Vlunteering is evlving. Vlunteers are different Diverse scial, cultural, linguistic, religius backgrunds Different generatins, characteristics, mtivatins, understanding & experience f vlunteering Life-cycle & life-style changes Mre mbile & tech-savvy Have multiple rles, experiences Seek ptins, pprtunities t develp r use skills Seek reciprcal, cllabrative, inclusive relatinships Seek t build scial netwrks & cnnectedness Seek rganisatins, causes, in places, at times that suit them 9

10 IMPACT OF VOLUNTEERING

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12 Impact f vlunteering Refer t Key Facts & Statistics abut Vlunteering in Victria Great breadth, depth, variety, ways f vlunteering The number f vlunteers in Australia has dubled frm 1995 (3.2 millin) t 2010 (6.1 millin) 4.6 millin vlunteers supprt 600,000 NFPs acrss Australia Only abut 60,000 NFPs have paid staff Vlunteer hurs in NFPs equivalent t 317,000 fulltime psitins In Victria: 35.6% (1.5 millin peple) f thse ver 18 participated in frmal vlunteering 38% f adult wmen & 33% f adult men vlunteered 90% f incrprated assciatins relied n vlunteers t d what they d 12

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14 Impact n vlunteers Fr all age grups vlunteering can... Supprt individuals empwerment & self wrth Imprve physical health & lngevity Build general wellbeing, emtinal resilience Imprve md & happiness Build satisfactin, pride, purpse, accmplishment Help develp new skills, expand life & wrk experience Build wrk & scial netwrks, cnnectedness & cmmunity chesin Demnstrate a vlunteer s mtivatin, values, practivity Prvide a pathway t ecnmic participatin Refer t Health & Wellbeing Infrmatin Sheet 14

15 Impact n the cmmunity Significant ecnmic impact f vlunteering: Vlunteering is wrth mre than 200 billin a year t the Australian ecnmy, utstripping revenue surces frm mining, retail & agriculture. Dr Lisel O Dywer, The Cnversatin Cntributed $16.4 billin in Victria in 2006 & up t $42.1 billin by 2021 Significant scial impact: strengthening cmmunities, supprting civic participatin Imagine the cst if we had t pay t deliver services delivered by vlunteers... Imagine what wuld r culd nt be dne if we had t pay fr vlunteer services... Imagine ur wrld withut vlunteers... 15

16 Withut vlunteering.. Many cmmunity supprt services will nt be delivered Cmmunity sprt will grind t a halt Many cultural institutins will clse Our envirnment will degrade & wildlife will disappear Reduced prtectin & slwer recvery frm disasters Breakdwn in scial cnnectedness, chesin & resilience Peple will live unsafe, unhealthy, lnely, islated, discnnected & prer lives Peple will die Challenge: t build a resilient vlunteering culture & wrkfrce 16

17 BUILDING RESILIENT VOLUNTEERING

18 Resilience defined Vlunteering Victria s visin: Resilient cmmunities & empwered & active citizens thrugh vlunteering Resilience: a recently emerged cncept, still ill-defined The capacity & capability t grw, t tlerate & adapt t change & any excessive demands & stresses, & t bunce-back after an adverse event Applied t individuals, rganisatins, cmmunities Built 2 ways: Experience: What desn t kill yu makes yu strnger Built purpsefully by capacity building activities 18

19 Resilience defined Adaptive capacity: Cnfrnt disruptive challenges Respnd & adapt quickly t change Sustainable, well managed wrklad & resurces Aligned strategy, structure, systems, prcesses Frward thinking, prepared Superir perfrmance, higher prductivity & creativity Access t timely, accurate, relevant infrmatin Embraces diversity, manage cmplexity Actively engaged, practive, empwered, wnership Gd persnal supprt systems, wrk-life integratin 19

20 Enabling leadership Strng, effective leadership Cre characteristic f resilience Supprts the ther characteristics f resilience Enabling, nt inhibiting Inspiring, nt demralising Empwers cmmunities & individuals Critical t build cmmunities resilient t change & disasters Prgresses, reinfrces, sustains a resilient vlunteer wrkfrce Rle f Vlunteer Manager is critical 20

21 VOLUNTEER MANAGEMENT

22 The vlunteer manager Expert in vlunteer management Key player, central enabler, driver f innvatin t: Build a resilient vlunteer wrkfrce Identify & capitalise n the mtivatins fr vlunteering Reduce the barriers t vlunteering Anticipate & respnd t vlunteering trends & issues Ensure great vlunteering experience Face significant challenges in changing envirnment Often under-valued, under-resurced, undersld Management recgnitin & supprt essential: Resurces & tls t d their jb Leadership training & develpment t adapt 22

23 The vlunteer manager Apply gd HR principles, plicies & practices: Wrkfrce planning, jb design Develp a prtfli f vlunteering prgrams e.g. Take advantage f new technlgies (virtual vlunteering) Fr skilled r time-pr vlunteers (bite-sized vlunteering) Leverage crprate scial respnsibility via EVP Recruitment, inductin, departure Training, develpment, perfrmance management Cmmunicatin, acknwledgement, recgnitin Plicies, prcesses, cntinuus imprvement Wrk envirnment, rstering, relatinship with paid staff, OH&S Cnflict management, discipline Apply Natinal Standards: best practice vlunteer management 23

24 Supprting vlunteer managers Supprt fr vlunteer managers: Sectr leadership & supprt Research t identify trends, build a bank f evidence Thught leadership & plicy develpment Infrmatin, resurces & tls Fster cllabratin & netwrks e.g. Vlunteer Management SIG Vlunteer management training, cnsulting services Mentring prgram Identificatin & prmtin f gd/best practice prgrams Capacity building Advcacy (internal & external) Prmtin, PR, prfile raising 24

25 IMAGINE THE POSSIBILITIES

26 Prmting vlunteering It s t easy t take vlunteers fr granted. Vlunteers are the pwer behind mre than 600,000 NFPs in Australia. Even NFPs that have paid staff (a minrity), there s a heavy reliance n the gdwill, energy & skills f peple wh freely give their time & expertise t help ut.

27 Imagine the pssibilities It is part f Vlunteering Victria s purpse t supprt the grwth & empwerment f the vlunteering cmmunity Imagine the pssibilities is ur campaign t raise awareness f the value f vlunteering t ur cmmunity & the diversity f ways vlunteering happens It has been develped in cnsultatin with the vlunteering cmmunity It has invlved a significant investment f time & expertise by a team f skilled vlunteers frm the disciplines f marketing, cmmunicatins & design, in cllabratin with Vlunteering Victria staff The develpment & implementatin f the campaign is a wrking example f the pwer & diversity f vlunteering 27

28 Imagine the pssibilities The campaign features real rganisatins, frm real lcatins, aiming t help real peple & causes It shwcases the diversity f vlunteering & the true, full impact f vlunteers Its bursts a few steretypical myths & ideas abut vlunteering It highlights that vlunteers are active citizens making a difference & that vlunteering can transfrm lives & cmmunities Each rganisatin has used the campaign t prmte their service r cause, shwcase the value f their vlunteers & attract new vlunteers 28

29 Campaign bjectives Change the language & dialgue: Psitin vlunteers as active citizens Recgnise the scial & ecnmic impact f vlunteering Lead & encurage behaviur change: By vlunteers & vlunteer managers By gvernment, crprates, VIOs Grw vlunteering acrss the cmmunity Expand perceptins f vlunteering by shwcasing: Diversity f peple wh vlunteer Variety f types, ways, places, reasns fr vlunteering Recgnise imprtance f vlunteer management Supprt & integrate with ur advcacy effrts 29

30 Campaign verview Utpia/dystpia theme: Imagine a wrld withut vlunteers (dystpia) Imagine the wrld with mre vlunteering (utpia) Multi-layered campaign: Implemented & evlving ver time with different cmmunicatin channels Adapted t specific cmmunities, sectrs, scenaris, VIOs Target audiences: Vlunteer managers & VIOs Gvernment, plicy makers, funders, crprate supprters Vlunteers f all ages, acrss all sectrs Walking the talk: Campaign develped with vlunteers 30

31 Website 31

32 Website 32

33 Psters & pstcards 33

34 Psters & pstcards 34

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38 {{{{ Vlunteering Victria State Awards T be awarded n Internatinal Vlunteer Managers Day 5 Nvember 2015 Shwcases the cmmitment & impact f Victria s vlunteer prgrams, vlunteer managers & vlunteer invlving rganisatins (VIO) Innvatin Award: fr a vlunteering Prgram r VIO fr an innvative, unique vlunteering prgram that engages vlunteers & makes a significant cntributin t the wrk f the VIO, imprving their ability t respnd t scial challenges Excellence Award: fr a vlunteering prgram r VIO that has made a psitive, measurable & sustainable scial, envirnmental and/r ecnmic impact t a cmmunity/individuals supprted by the prgram 38

39 Vlunteering Victria State Awards Inclusin Award fr a vlunteering prgram r VIO that supprts the inclusin f individuals r grups wh are ften excluded frm the mainstream r traditinal vlunteering Impact Award fr a vlunteering prgram r VIO that has made a psitive, measurable & sustainable scial, envirnmental and/r ecnmic impact n the cmmunity/individuals supprted by the prgram Thught leadership Award fr an individual (academic, researcher r vlunteer manager) fr significant advancement in knwledge & research regarding vlunteering Crprate Award fr a fr-prfit cmpany that has had a significant impact n a VIO thrugh its emplyee vlunteer prgram. {{{{ 39

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41 /VOLUNTEERINGVIC Vlunteeringvictria.rg.au