2014 International Conference on Management of e-commerce and e-government. ICMeCG Table of Contents

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1 2014 International Conference on Management of e-commerce and e-government ICMeCG 2014 Table of Contents Message from General Co-chairs...xi Message from Program Co-chairs...xii Conference Committees...xiii Program Committee...xiv Reviewers...xv Session 1: Theory and Developments of E-Commerce Analysis of Profile Injection Attacks against Recommendation Algorithms on Bipartite Networks...1 Zhang Fuguo Study of Multi-attribute Comprehensive Evaluation Method Based on Attribute Theory...6 Guanglin XU and Nianzu Liu Study on Excess Capacity Based on Game among Enterprises...11 Yi Tong The Comparative Study between China and South Korea on Online Shopping...16 Cao Shuyang, Sun Meng, and Li Haotong Research on Bulk Commodity Electronic Trading's Third-Party Payment Company Funds Management Mode...20 Xi Jin and Jin Chen A Reputation Model of E-Commerce Based on Iterated Prisoner's Dilemma Game...24 Jun Hu and Xinzhou Lu Test on the Validity of Futures Market's High Frequency Volume and Price on Forecast...28 Jingren Yuan and Yuhong Luo v

2 Application of E-Commerce Sites Evaluation Based on Factor Analysis and Improved DBSCAN Algorithm...33 Yumian Yang, Jianhua Jiang, and Huan Wang Evaluating Model of Buyers' Reputation in C2C E-Commerce...39 Yang Zhang, Tieying Liu, Lirong Chen, and Zhenhai Wan The Influence of Technical Similarity Relation on Innovation Performance: The Cooperative Relation as Mediator...44 Zhang Xiaoli and Lu Xinhua Measure the Evolution of Interbank Network Structure: Panel Data Analysis to Shibor Network...49 Li Li and Chen Bing Research on Flexible Business Process of Bank Modeling Based on EPC...54 Wang Xia, Liu lan, and Man Junpeng Hybrid Personalized Tag Recommendation Algorithm Design and Evaluation...61 Wei Zhang and Li Yu Session 2: Information Security and Risk Management An Improved Network Terminal Security Evaluation Index System...65 Yuyi Ou, Jinbiao Xie, and Jie Ling Empirical Study on Risk Preference of Enterprise Managers...70 Zhuang Ping and Hou Hai-yan Monoecism Algorithm in the Application of E-Commerce Information Security...74 Qingjie Zhang, Jianming Zhu, Xiaoxu Wang, and Yapan Li Analysis of Interbanking Systemic Risk Contagion - Case from Finland Bank System...82 Chao Wu and Wenhe Li A DSA-Based and Efficient Scheme for Preventing IP Prefix Hijacking...87 Bo Yang A New Bionic Architecture of Information System Security Based on Data Envelopment Analysis...93 Jianrong Yao and Minxue Wei An Improved Provably Secure Identity-Based Authenticated Key Agreement Protocol...98 Yang LI, Jianming Zhu, Wei Zhang, and Xin Yang vi

3 Session 3: Web 2.0 and Social Media A Link Prediction Algorithm Based on Trust and Similar Tag Yu Jiankun and Fan Sili Scientific Research Collaboration Hypernetwork Modeling and Node Importance Measuring Quan Xiao Sentiment Feature Selection Algorithm for Chinese Micro-blog Yu Jian Kun and Zhao Lei Customer Information Sharing in Social Commerce Based on FIRE Model: The Role of Trust Propensity Bo Shen, Dan Liu, and Liang Tai Information Diffusion O2O Model Based on Social Learning Bin Du Accurate and Diverse Recommendations via Integrated Communities of Interest and Trustable Neighbors Qihua Liu A Hybrid Model for Explaining Older Adults' Continuance Intention Toward SNSs Wei Liu Improving Query Expansion Using Wikipedia Lixin Gan and Wei Tu A Review of Link Prediction in Social Networks Tingli Wang and Guoqiong Liao Session 4: M-Commerce and Ubiquitous Computing Contribution-Based Incentive Design for Mobile Crowdsourcing Nianzu Liu and Xiao Chen An Empirical Examination of User Adoption Mobile Payment Hong Yan and Zhonghua Yang Moderating Effects of Gender in the Acceptance of Mobile SNS - Based on UTAUT Model Yong Guo 3G Technology in the Analysis on Problems and Countermeasures of E-Commerce Applications Zhong Jiahong and Lei Yin vii

4 Session 5: Enterprise Information Systems Research on the Incentive Combination of Core Technical Personnel in the Hospital Zhang Yu-tao, Feng Jun-wen, and Wang Xiu-lai Vertical Search Engine: Its Value Analysis and Development Trend Prospect Zhang Guoyou, Yang Houlong, and Zhou Guoqiang Safety Scheme Research on Multi-machine Sales Tax Control System Yinyan Yu and Jianming Zhu Filtering Redundant RFID Data Based on Sliding Windows Wu Rui, Liao Guoqiong, and Di Guoqiang Study on Enterprise Informatization Evaluation Index System Shan Lu An Architecture of Online Negotiation System Based on Electronic Contracts: A Chinese Perspective Juntao Gu, Xiaodong Zhu, and Jie Chen Building Blackboard Innovation Practice Platform Based on Multimedia Literacy Zhenyu Gu A New Keystone Correction Algorithm of the Projector Yuan Ye Comparative Study of Products Quality Control System of Countries in the Era of Big Data Lang Fan and Hui Ma Session 6: Knowledge Management and Business Intelligence Simulation Analysis on Effect of Corporate Social Responsibility on Knowledge Sharing among Companies Based on Social Network Houxing Tang An Improved Agglomerative Levels K-Means Clustering Algorithm Yu Jiankun and Guo Jun Knowledge-Based Customer Equity Management Model Zhou Huan, Hu Naijing, and Li Guangming Simulation Analysis of Knowledge Transfer Behaviour Based on Small World Yang Bo and Long Houwen Hybrid Knowledge-Based Flexible Supplier Selection Qing Wang viii

5 The Advances in Multi-label Classification Shijun Chen and Lin Gao Enterprise Knowledge Management Platform Based on Fuzzy Ontology Fang Jin, Xin Zhang, and Weilong Liu Beyond Bag of Words: A New Model for XML Keyword Query Xiping Liu and Changxuan Wan Research on Value Assessment of Team Members in Virtual Team Creation Luning Xie A Data Extraction Algorithm for Huge Data Visualization Based on Computational Meshes Yuan Ye Framework of Knowledge Sharing in Software Organizations Using Big Data and Social Network Weilong Liu, Xin Zhang, and Fang Jin Semi-supervised Affinity Propagation Clustering Algorithm Based on Fireworks Explosion Optimization Wang Limin, Han Xuming, and Ji Qiang Session 7: E-Government and E-Governance The Influence of Regional Intellectual Capital on Regional Economic Development: Evidence from Shandong Province Chao Liu, Xiao Li, and Lingyu Xu The Analysis of City E-Government Information Resources Sharing Demand: The Case of Chinese City Government Li Weidong, Hu Yanyu, Xiong Chenpeng, and Cheng Qiong The IT Governance: Operating Model and Governance Framework: Methodology and Practice in Group-wide Corporation Dong Zhu and FengMin Li A New Lorenz Curve Model Based on Income Distribution Research Yan Qingtao, Yi Tong, Wei Wenchao, and Fu Shenghua Kunming Cut Flowers E-Commerce Logistics Development Strategies Yulan Kuang, Xia Luo, and Ying Yu The Influence of the Digital Divide to the Electronic Government Affairs Lei Yin and Zhong Jiahong Governmental Protection for Agricultural Products of Geographical Indications in Jiangxi Province Jinhai Wang ix

6 Guiding the Healthy Development of the P2P Industry and Promoting SME Financing Yingying Wang and Ronghui Hua Session 8: Operations and Services Management Room Allocation for Hotel Revenue Management Considering Consumer Choice Behavior Chaoyong Qin Formal Derivation of Traveling Salesman Problem Yu Jiankun and Guo Jun Two-Sided Matching with Strict Order Relations Considering Threshold Values Qi Yue Study on Recyclable Reserve Logistics Network Optimization Based on E-Commerce Shuai Deng, Yanhui Li, Ting Zhou, and Yi Cao Sale Mode Choice of Product Extended Warranty Based on the Service Level Li Jie Research on the Current Situation and Problem of Industry Technology Innovation Strategic Alliance in China Wu Xiao-Song and Deng Bei A Study on Group Buying of O2O Mode Using Generalized Stochastic Petri Nets Fangfang Hou and Shuyun Zhang Investigating Information Needs of Elderly People in Chinese Rural Community: Presenting an Information Service Framework Ping Zhou Analysis on Practice Strategy of Music Marketing in Corporate Brand Shuang Li The Role of Switching Costs in O2O Platforms: Antecedents and Consequences Yiwen Gao, Minghui Kang, Tao Wang, and Meng Wang Visualization of Micro-credit Company Development in China Dong Yunzhao and Yuan Ye On Features of Logistics English from Linguistic Perspective Huan Wang and Jianhua Jiang Author Index x