Customization 4.0. Elevating Mass Customization to a New Level!

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1 The 2017 Wrld Mass Custmizatin & Persnalizatin Cnference (MCPC 2017) Custmizatin 4.0. Elevating Mass Custmizatin t a New Level! Abut the Cnference Mass custmizatin and persnalizatin (MCP) strategies aim t prfit frm the fact that peple are different. Their bjective is t turn custmer hetergeneities int pprtunities, hence addressing lng tail business mdels. The bjective f mass custmizatin is t prvide gds and services that best serve individual custmers needs with near mass prductin efficiency. But mass custmizatin can g far beynd the sheer individualizatin f prducts. The MCPC 2017 wants t stimulate research and practice that see MCP as an pprtunity t extend r even revlutinize current business mdels. The current trends f Industrie 4.0, digital manufacturing, and the rise f smart prducts allw fr a fresh perspective n MCP: Custmizatin 4.0. The cnference als places a new set f values in the center f the debate. A wrld with finite resurces, glbal ppulatin grwth, and exacerbating climate change needs smart thinking t engage the mst effective capabilities and resurces. The MCPC 2017 wants t discuss hw Custmizatin 4.0 fsters sustainable develpment and creates shared value fr cmpanies, custmers, cnsumers, and the sciety as a whle. Cntinuing the traditin f this cnference series, the MCPC 2017 aims t engage academics, business leaders, and cnsultants in fundamental debates thrugh varius frmats: We rganize MCPC 2017 as a multi-track cnference featuring a cmbinatin f high prfile keyntes with expert talks, exhibitins, panel discussins, paper sessins, wrkshps, receptins, and much mre. While the cnference is devted t sharing and discussing the latest research in the field, the MCPC 2017 has a strng fcus n real life applicatins. Since its beginning, there is an equal share f participants, practitiners and academics/researchers. This makes the MCPC truly unique. It strives t cnnect thught leaders, technlgy develpers, and researchers with crprate entrepreneurs putting these strategies int practice. Pre-Day: Pre-Cnference Day: PhD-Wrkshp at RWTH Aachen University, Prject Meetings, Wrkshps and MCPC Alumni Gathering Day 1: st Cnference Day: Plenary Presentatins; Netwrking; Exhibitins; Parallel Sessins; Cnference Dinner Day 2: nd Cnference Day: Plenary Presentatins; Netwrking; Exhibitins; Parallel Sessins

2 The 2017 Wrld Mass Custmizatin & Persnalizatin Cnference (MCPC 2017) Cnference Venue RWTH Aachen University is the prud hst f the MCPC With 260 institutes in nine schls, RWTH Aachen University is amng the leading Eurpean scientific and research institutins. 45,000 students and mre than 10,000 academic and supprting staff members build a vibrant cmmunity. Recent rankings and internatinal assessments attest t the RWTH graduates marked ability t handle cmplex tasks, t slve prblems cnstructively in team wrk and t take n leadership rles. It is therefre nt surprising that many bard members f German crprate grups studied at RWTH Aachen. Many new prducts and prcesses riginate in Aachen. In the research labratries and testing facilities f RWTH, fr example, the first all-metal aircraft was develped, as was the diesel st filter. This is where the first wind tunnel and the first particle acceleratr std. This trend-setting innvative capacity has a lng histry in Aachen, the City f Science. With mre than 1,400 start-ups frm RWTH Aachen University, Aachen has becme the city with the highest density f university spin-ffs and engineering ffices in Germany. Aachen is Germany s westernmst majr city at whse city bundaries three natins with three languages cnverge. The city has a ppulatin f 260,000, which includes abut 50,000 students and mre than 5,000 academic staff frm acrss the wrld. Its lively student cmmunity lends the city just as much character as its histry. The histric city center and an abundance f bars, cafés and restaurants cmbined with the nearby nature parks make Aachen a wnderful place t visit. Aachen s central lcatin als ffers quick access t numerus Eurpean cities, such as Amsterdam (227km), Brussels (143km), Köln and Düsseldrf (less than 100km), r Paris (416km). The venue fr the MCPC 2017 is the Pullman Aachen Quellenhf Htel, a first class htel with its wn ht spring and natural spa: Mnheimsallee 52, Aachen. Academic Cnference Chairs Prf. Dr. Frank T. Piller Directr f Technlgy and Innvatin Management Grup, RWTH Aachen University Prf. Dr. Günther Schuh Directr at the Labratry fr Machine Tls and Prductin Engineering, RWTH Aachen University Cnference Organizing Cmmittee Stephan Hankammer, Ning Wang Academic Track Chairs Christian Gülpen Industry Track Chairs Cntact hell@mcpc2017.cm

3 The 2017 Wrld Mass Custmizatin & Persnalizatin Cnference (MCPC 2017) Call fr Paper Fr the MCPC 2017, we are lking fr cntributins in cutting-edge research as well as insightful examples and case studies frm business practice. We invite yu t submit yur wrk addressing the cnference tpics listed belw. We will give pririty t papers n the main theme, althugh we will als cnsider papers n related MCP tpics. All papers must be written in English. T ffer a balanced cnference prgram, we equally invite papers frm practical and academic backgrunds. Academic research fr full presentatins: Submit a cnceptual, empirical r experimental paper f apprximately 5000 wrds. If the paper is accepted after a blind peer review prcess, yu will be given a 15 minutes slt t present in a cnference sessin. Accepted papers will be published (ptinal) in a Prceedings bk published by Springer and will be available nline at Springerlink (full indexed with ISBN, ISSN, and DOI). Decisin t present in this categry will be made based n full shrt papers nly. Hwever, yu are very much invited t submit an abstract earlier n the theme and methd f yur research t get an initial infrmal feedback whether yur research fits the fcus f this cnference. Academic research fr shrt presentatins: Submit an extended abstract / shrt paper f apprximately 1000 wrds. If the paper is accepted after a blind peer review prcess, yu will be given, in additin t a space in the pster exhibitin, a slt at a breakut sessin t present yur key ideas in frnt f a large audience. Practice experiences: We invite presentatins sharing yur experiences and learnings n yur way t MCP. Please submit an abstract r speaking utline f yur presentatin. Presentatins shuld nt cntain any cmmercial messages, but need t fcus n learnings and experiences f building and running a MCP enterprise r business unit. There is n special frmatting r space requirement, just submit thughtfully what the prgram cmmittee needs t knw t evaluate yur prpsal. All abstracts submitted shuld include title, authr(s), keywrds and a shrt presentatin f the manuscript text (please use the Springer s templates and guidelines at this website: Althugh they are prepared fr LNCS, they are recmmended by Springer fr cnference prceedings in general.) All abstracts, alng with full (academic) papers must be submitted by using the Online Cnference System (OCS) made available by Springer. The submissin system will be pened in April Once the system is pen, create yur registratin fr lgin, enter the required data abut yur paper, and uplad a PDF cpy f yur paper. Fr the final uplad, the Cnsent t Publish must be filled. We will publish the Prceedings in cperatin with Springer. All full papers will be available n Springerlink. Shrt papers and keynte abstracts will be published in a dcument available t cnference attendees.

4 The 2017 Wrld Mass Custmizatin & Persnalizatin Cnference (MCPC 2017) Cnference Tpics Cnference tpics include but are nt limited t: Track I: Custmizatin & Persnalizatin via Smart Prducts The rise f smart prducts enabled by advancements in ICT (e.g. integrated sensrs, micrprcessrs, big data technlgies, machine learning etc) lead t a new thinking fr MCPC and ffer great pprtunities fr meaningful custmizatin and data-driven service persnalizatin. Tpics in this track include, but are nt limited t: The Rle and Value f Smart Prducts fr MCP C-Creatin and User Innvatin with Smart Prducts Smart Prduct Service Systems (Smart PSS) Technical Fundatins f Persnalizatin via Smart Prducts Data Analytics fr Smart Services Prduct platfrm/ecsystems develpment Track II: Digital Manufacturing Digital manufacturing has the ptential t fundamentally change the way we make things, challenging current mdes f thinking and established theries and practices surrunding the manufacturing firm. Mrever, Digital manufacturing is becming a cre driver f flexibility and ultra-high variety in the firm. Suitable tpics include, but are nt limited t: Technlgy Develpments in Digital Manufacturing Business Mdel Innvatin fr Digital Manufacturing Glcalizatin Flexible Autmatin and Recnfigurable Manufacturing Prcess Mdularity and Prcess Platfrms Prduct Mdularity in the Age f Additive Manufacturing Advanced Rbtics Track III: Sustainability and Mass Custmizatin Envirnmental challenges arund the wrld and the exacerbating climate change have sparked a glbal debate abut eclgical thinking and sustainable prductin and cnsumptin. Cmpanies experience an increasing demand fr develping s called Win-Win-Win - strategies, which are sustainable in terms f ecnmic, scial and envirnmental aspects. In accrdance with this rising challenge, we invite cntributins that wrk ut the ptential f MCP t be nt nly an ecnmically but als an envirnmentally and scially beneficial business mdel. Suitable tpics include, but are nt limited t: Ecnmic, Scial and Envirnmental Value f MCP Sustainable Supply Chain Management fr MCP C-Creatin and Sustainable Cnsumptin Scietal Need Satisfactin thrugh MCP Design fr Adaptability and Upgradability f MCP Sustainable Prduct Service Systems (Sustainable PSS)

5 The 2017 Wrld Mass Custmizatin & Persnalizatin Cnference (MCPC 2017) Track IV: MCPC Success Factrs In additin t the dedicated themes f the MCPC 2017, we invite submissins als n the evergreen tpics f MCP research and practice. This large track als especially invites successful MC entrepreneurs t share their experiences! Suitable tpics include, but are nt limited t: MCP Best Practices and Business Mdels MCP Strategy, Capabilities, and Organizatinal Culture MCP Marketing and Cnsumer Behavir MCP Operatins Management & Lgistics MCP Cnfiguratin Systems and Tlkits fr C-Design MCP in Diverse Cultural Settings Imprtant Dates Abstract submissin: 01 May 2017 (ptinal, pprtunity t get initial feedback) Acceptance f abstracts: 15 May 2017 Academic paper and practice prpsals submissin: 01 July 2017 Acceptance f academic papers and practice prpsals: 31 July 2017 Deadline fr Early Bird Registratins: 30 Sept MCPC 2017 Cnference: Nvember