AirWire is. The Next Step Beyond Social Wallet

Transcription

1 AirWire is The Next Step Beyond Social Wallet Social Wallet was a wallet without boundaries. Social Wallet has built a platform that allowed one social media account to send cryptocurrency to another social media account, even if the recipient was not expecting it or had never heard of it. Simply by knowing the an individual MASS or group s DISTRIBUTION social media user name, of you CRYPTOCURRENCY could send them currency in a matter of seconds. It was fast, secure, and easy to use. No technical expertise was required by the sender, and no prior setup or notification was required by the person receiving the cryptocurrency. BRAND GUIDE v1.1 // 2018 AirWire is a fully built, patent-pending, user-driven, token distribution platform. By leveraging our partnership with CryptoCurve The Front End of Wanchain AirWire allows cryptocurrency to be sent directly and securely without the need for the recipient to have an existing crypto wallet. AirWire sends these tokens via mainstream channels such as social media, SMS, and . By utilizing existing social channels and streamlining the onboarding experience, AirWire lowers the barrier to entry for new user adoption while simultaneously enhancing projects access to a largely untapped market. For businesses and particularly ICOs, AirWire functions as a marketing dashboard that optimizes the process of running effective bounty programs, provides analytics to track success, and enhances customer targeting. By turning the bounty incentive model into a platform, AirWire becomes a one-stop-shop to transform token holders into product champions. Better Bounties. Better Airdrops. Better Social Media Marketing. All wrapped up in a Peer-to-Peer token transfer package. AirWire

2 CONTENTS WHAT S INSIDE 3 } 4 } 5 } 6 } 7 } 8 } 9 } 10 } 11 } 13 } 14 } 17 } BRAND 101 WHO WE ARE OUR VISION APPROVED LOGOS & WORDMARK REPRESENTING OUR BRAND LOGO REPRODUCTION CHOOSING A LOGO SIZING & SPACING USAGE DON Ts PROHIBITED LOGOS SOCIAL WALLET / POWERED BY WIRE COLOR PALETTE FONTS / TYPEFACES NOTICES TERMS & CONDITIONS BRAND GUIDE & IMAGE LIBRARY CONTACT US «2»

3 BRAND 101 WHO WE ARE AirWire is The Mass Distribution of Cryptocurrency + Better Bounties. + Better Airdrops. + Better Social Media Marketing. AirWire is a fully built, patent-pending, user-driven, token distribution platform. By leveraging our partnership with CryptoCurve The Front End of Wanchain AirWire allows cryptocurrency to be sent directly and securely without the need for the recipient to have an existing crypto wallet. AirWire sends these tokens via mainstream channels such as social media, SMS, and . By utilizing existing social channels and streamlining the onboarding experience, AirWire lowers the barrier to entry for new user adoption while simultaneously enhancing projects access to a largely untapped market. For businesses and particularly ICOs, AirWire functions as a marketing dashboard that optimizes the process of running effective bounty programs, provides analytics to track success, and enhances customer targeting. By turning the bounty incentive model into a platform, AirWire becomes a one-stop-shop to transform token holders into product champions. Better Bounties. Better Airdrops. Better Social Media Marketing. All wrapped up in a Peer-to-Peer token transfer package. «3»

4 BRAND 101 OUR VISION AirWire is Looking Forward The future of AirWire is a massive user base acquired from its own customer outreach and the marketing efforts of its partners. Our airdrops, bounties, advertising, and peer to peer capabilities will all funnel users into AirWire s ecosystem. The power of a giant, engaged user base is unlimited. A passionate user base will fuel future partnerships that in turn continue to increase the need for Wire to enhance their business models. This virtuous cycle will drive our platform forward while expanding our reach into new and exciting arenas. «4»

5 APPROVED LOGOS & WORDMARK REPRESENTING OUR BRAND LOGO The AirWire logo represents our brand identity. It should not be redesigned, reassembled, reproportioned or altered in any way. The AirWire logo must always be presented in its provided brand colors. The primary and preferred colors are dark grey and orange, but a white and orange version may be used as needed for legibility on dark backgrounds. If printing in grayscale, the one-color version of the logo may be used. WORDMARK On all print and online material, the brand name AirWire must be written as one word with a capital A & W, no space between words. This applies to all caps lock, lowercase and mixedcase writing. «5»

6 LOGO REPRODUCTION CHOOSING A LOGO APPROVED LOGOS FOR 1-COLOR PRINTING All Black: on White or Light Backgrounds All White: on Black or Dark Backgrounds APPROVED LOGOS FOR COLOR PRINTING AirWire Orange & Grey: on White or Light Backgrounds AirWire Orange & White: on White or Light Backgrounds All Black: on White or Light Backgrounds All White: on Black or Dark Backgrounds «6»

7 LOGO REPRODUCTION SIZING & SPACING MINIMUM SIZE USAGE Print & Other Non-Digital Uses: 0.5 Wide On-Screen Uses (Computer, Laptop, Tablet: 1.5 Wide / 72 Pixels 1/2 1+1/2 MINIMUM SPACING The brand logo must be positioned in its own space, standing apart from other images and text. It must therefore be surrounded by a minimum clear zone as shown. When any of our logos are being used alongside other company logos or identities, the AirWire brand should be of equal or larger size and placed prominently. Additionally, all AirWire logos should be used on a solid background wherever possible. The clear zone, size and treatment of AirWire logos help protect the status of the brand and ensure it is always displayed to its best effect. BRAND X BRAND X «7»

8 LOGO REPRODUCTION USAGE DON Ts The AirWire logo should not be modified in any way. Always use the master artwork available online and follow the previous guidelines on how to apply it correctly. These examples show what is not acceptable usage. 1 } Do not distort the logo. 2 } Do not angle the logo. 3 } Do not emboss the logo or add a drop-shadow to the logo. 4 } Do not change the color of the logo; only use the provided color versions as mentioned on page 6. 5 } Do not place the original logo on a background color that is too dark or too close to the primary logo color and disrupts legibility. 6 } Do not place the white logo on a background color that is too light or too close to the primary logo color and disrupts legibility. «8»

9 PROHIBITED LOGOS SOCIAL WALLET / POWERED BY WIRE Do not use the following logos in your marketing materials. Whereas some of these logos still appear within our own marketing or social media accounts as we transition, they are not to be used in any printed or online marketing materials outside of AirWire s personal domain. Continue to only promote the AirWire logo as outlined (see pages 5-7 for approved logos). «9»

10 COLOR PALETTE AirWire APPROVED COLORS Logo: Orange Pantone / PMS: 172C CMYK: RGB: HEX: FF4713 Accent: Light Teal Pantone / PMS: 571C CMYK: RGB: HEX: 93DBD0 Copy: 90% Grey Pantone / PMS: n/a CMYK: RGB: HEX: Logo: Dark Grey Pantone / PMS: 446C CMYK: RGB: HEX: 3D4543 Accent: Medium Teal Pantone / PMS: 7710C CMYK: RGB: HEX: 00A6B6 Standard Black Pantone / PMS: n/a CMYK: RGB: HEX: 231F20 Accent: Yellow Ochre Pantone / PMS: 7759C CMYK: RGB: HEX: C5B200 Accent: Dark Teal Pantone / PMS: 322C CMYK: RGB: HEX: Standard White Pantone / PMS: n/a CMYK: RGB: HEX: FFFFFF «10»

11 FONTS / TYPEFACES Graphik, Graphik Narrow, Abel and Bebas Neue are the current brand fonts. They are the most common fonts associated with the AirWire brand and should be used wherever possible. Our choice of fonts has played an important part in creating our identity. They has a modern, sleek and sophisticated feel that is synonymous with the AirWire brand. These fonts have several weights providing great variety for use on print-produced communication material. Using any weights within these typefaces is appropriate. Below highlights common weights that are used within AirWire marketing and design. GRAPHIK weights Graphik (Light) + Navigation + Main body + Minor copy Graphik (Light Italic) + Footnotes Graphik (Medium) + Main body, bold EXAMPLES Graphik Light Graphik Light Italic Graphik Medium Graphik Narrow Regular Graphik Narrow Medium Graphik Narrow SemiBold GRAPHIK NARROW weights Graphik Narrow (Regular) + Main body, bold Graphik Narrow (Medium) + Main body, bold + Bar Charts Graphik Narrow (SemiBold) + Main headlines within body The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. «11»

12 FONTS / TYPEFACES ABEL weights Abel (Regular) + Main headlines at page tops + Main headlines within body copy + Brand Tagline in footers + Pie Charts BEBAS NEUE weights Bebas Neue (Regular) + Page numbers in footers EXAMPLES Abel Regular Bebas Neue Regular The quick, brown fox jumped over the lazy dog. The quick, brown fox jumped over the lazy dog. «12»

13 NOTICES The purpose of this legal section is simply to provide general guidance in relation to the use of AirWire s property and should not be construed or interpreted in any way as a restriction or limitation to AirWire s rights. TRADEMARK NOTICES Wherever and whenever you use the AirWire trademark or logo, the following statement must appear at the end or the bottom of the text, printed piece, photograph or electronic message: For registered trademarks: <Name of trademark> is a registered trademark of AirWire. For unregistered trademarks: <Name of trademark> is a trademark of AirWire. PARTNERSHIP NOTICE The following statement must appear at the end or the bottom of the text, printed piece, photograph or electronic message: <Your company name> is an authorized partner of AirWire in <Name of country>. LICENSEE NOTICE The following statement must appear at the end or the bottom of the text, printed piece, photograph or electronic message: <Your company name> is an authorized licensee of AirWire in <name of country>. «13»

14 TERMS & CONDITIONS BRAND GUIDE & IMAGE LIBRARY GENERAL The Branding section of our website (the Image Library ) contains AirWire logos and related marketing materials (the Content ). By using the content, you agree to be bound by these terms and conditions, as they may be amended (the Terms and Conditions ). If you do not agree to these terms and conditions, you may not access or use the content. These terms and conditions expressly supersede prior agreements or arrangements with you. AirWire may immediately terminate these terms and conditions with you at any time for any reason. AirWire may amend these terms and conditions from time to time. Amendments will be effective upon AirWire s posting of such updated terms and conditions. Your continued access or use of the content after such posting constitutes your consent to be bound by the terms as amended. AirWire and its affiliates ( AirWire ) hereby grant to you a limited, non-exclusive, non-transferable right to use the content for the permitted uses (as defined below) only. Unless the activity or use is a permitted use, you cannot do it. All other rights in and to the content, including, without limitation, all copyright and other intellectual property rights relating to the content, are retained by AirWire or the owner of the content, as the case may be. This image library is provided free of charge to members of the AirWire partnership system. All images, marketing materials and the AirWire logos are owned and copyrighted by AirWire. By downloading these images/logos, you agree not to replicate, amend or misrepresent their content. The images and logos cannot be changed, modified or manipulated in any way, and all images must always appear in association with the relevant logo and applicable notice. Branding and marketing materials for AirWire may be found and downloaded here: «14»

15 TERMS & CONDITIONS BRAND GUIDE & IMAGE LIBRARY PERMITTED USES Subject to the restrictions described under prohibited uses below, the following are the only Permitted Uses of content: + Content is for business-to-business use only, to promote the AirWire brand and its respective products and services. + Advertising and promotional projects, namely printed materials, product packaging, presentations, film and video presentations, commercials, catalogs, brochures, promotional greeting cards and promotional postcards (i.e. not for resale or license); entertainment applications, such as books and book covers, magazines, newspapers, editorials, newsletters, video, broadcast and theatrical presentations; online or electronic publications; prints, posters (i.e. a hardcopy) and other reproductions for personal use or promotional purposes specified above, but not for resale, license or other distribution. + The use of images and marketing materials is permitted for businessto-business use and must not be used in business-to-consumer environments, as such use is prohibited. + The use of logos is permitted. PROHIBITED USES You may not do anything with the content that is not expressly permitted in the preceding section Permitted Uses. For greater certainty, the following are considered as Prohibited Uses and you must not: + Use any of the images to represent any other brand. + Use the logos for product branding or decoration. + Represent the logos in any format on packaging or point-of-sale materials. + Use any of the content as part of a trademark, design-mark, trade-name, business name, service mark, or logo. + Use the content in a way that is considered by AirWire, or under any applicable law, pornographic, obscene, immoral, infringing, defamatory or libelous in nature, or that would be reasonably likely to bring any person or property reflected in the content into disrepute. + Remove any notice of copyright, trade-mark or other proprietary right from any place where it is on or embedded in the content. + Sub-license, re-sell, rent, lend, assign, gift or otherwise transfer or distribute the content or the rights granted under these terms and conditions: The images and associated logos cannot be sent to nor used by third parties without prior written agreement from AirWire. The images are valid until the 31st of December of the following calendar year, and using any of the images after this time will infringe photography usage rights. «15»

16 TERMS & CONDITIONS BRAND GUIDE & IMAGE LIBRARY LIMITATION OF LIABILITY The content is provided as is without representation, warranty or condition of any kind, either express or implied, including, but not limited to the implied representations, warranties or conditions of merchantability or fitness for a particular purpose. AirWire does not represent or warrant that the content will meet your requirements. The entire risk as to the quality and performance of the content is with you. In no event shall AirWire or content owners, or their respective directors, officers, employees, shareholders, partners or agents (collectively the AirWire Parties ) be liable for any incidental, indirect, punitive, special exemplary, or consequential damages whatsoever (including damages for loss of profits, interruption, loss of business information, or any other pecuniary loss) in connection with any claim, loss, damage, action, suit or other proceeding arising under or out of these terms and conditions, including without limitation your use of, reliance upon, access to, or exploitation of the content, or any part thereof, or any rights granted to you hereunder, even if the AirWire parties have been advised of the possibility of such damages, whether the action is based on contract, tort (including negligence), infringement of intellectual property rights or otherwise. In any event, no action or claim, regardless of form or nature, arising out of these terms and conditions may be brought by or on behalf of you more than one (1) year after the cause of action first arose. Notwithstanding any other term herein, AirWire shall not be liable for any damages, costs or losses arising as a result of modifications made to the content by you or the context in which the content is used by you. You agree to indemnify, defend and hold harmless the AirWire parties from and against any and all claims, liability, losses, damages, costs and expenses (including reasonable legal fees on a solicitor and client basis) incurred by any AirWire parties as a result of or in connection with any breach or alleged breach by you or anyone acting on your behalf of any of the terms and conditions. «16»

17 CONTACT US AirWire is WITHIN REACH For questions and approval of all applications, please contact: AirWire 700 N Valley St Suite B PMB Anaheim, CA airwire.io contact@airwire.io Luke Shepard // Co-Founder luke@airwire.io David Hunter // Co-Founder david@airwire.io Ken DiCross // Co-Founder ken@airwire.io Copyright 2018 AirWire. All artwork and logos contained in this guide are copyrighted materials and are available for use to authorized partners only who are promoting AirWire services and goods. AirWire requires written prior approval of all usage prior to publication, whether in print, electronic or digital media. Use of the AirWire logo does not and cannot apply endorsement, affiliation or any explicit approval by AirWire unless a specific agreement with AirWire is in place. Refer to contact information in order to submit artwork for approval. Artwork and logos identified as being owned by third parties require the prior approval of such third parties. «17»

18 AirWire is The Next Step Beyond Social Wallet Social Wallet was a wallet without boundaries. Social Wallet has built a platform that allowed one social media account to send cryptocurrency to another social media account, even if the recipient was not expecting it or had never heard of it. Simply by knowing an individual or group s social media user name, you could send them currency in a matter of seconds. It was fast, secure, and easy to use. THANK No technical YOU expertise was required by the sender, and no prior setup or notification was required by the person receiving the cryptocurrency. AirWire is a fully built, patent-pending, user-driven, token distribution platform. By leveraging our partnership with CryptoCurve The Front End of Wanchain AirWire allows cryptocurrency to be sent directly and securely without the need for the recipient to have an existing crypto wallet. AirWire sends these tokens via mainstream channels such as social media, SMS, and . By utilizing existing social channels and streamlining the onboarding experience, AirWire lowers the barrier to entry for new user adoption while simultaneously enhancing projects access to a largely untapped market. For businesses and particularly ICOs, AirWire functions as a marketing dashboard that optimizes the process of running effective bounty programs, provides analytics to track success, and enhances customer targeting. By turning the bounty incentive model into a platform, AirWire becomes a one-stop-shop to transform token holders into product champions. Better Bounties. Better Airdrops. Better Social Media Marketing. All wrapped up in a Peer-to-Peer token transfer package. Copyright 2018 AirWire