MULTICHANNEL MARKETING

Transcription

1 POWER YOUR MULTICHANNEL MARKETING Software Power for Retail by CONTENTSERV

2 ... the digital Marketing Revolution! 1 Directly seize market opportunities Be more responsive to market requirements than your competitors! Change prices and products at only one location and update all media and touch points automatically. 2 Market product ranges efficiently Manage all of your products media-neutrally at one single location, plan the use of the products and make them available for any desired output channel in a highly effi cient manner. 3 Optimize client retention Bank on a fully-integrated marketing technology that provides you with endless possibilities for highly automated individual campaigns.

3 Be on the Winning Side... 1 Out-compete your competitors from the get-go instead of merely reacting! 2 Market your own products and third party products efficiently across an increasing number of channels in less time! 3 Meet your customers expectations at every touch point even before their fi rst purchase

4 Multichannel Marketing of the Future. The Engine for your Company s Growth. Retail marketing has changed more in the last two years than in the previous 50 years. This presents great challenges to retail due to its high dependency on trends. Today s customer operates on a variety of channels and media and the competition is generally just a click away. Effi cient marketing and strong customer focus are therefore decisive factors when it comes to name recognition, customer appeal and sales force. The fully integrated marketing technology by CONTENTSERV enables you to market your products and advertising messages professionally across all channelseasier, faster and more cost-effectively than ever before. CONTENTSERV provides you with the tools to customize and localize your advertising activities and offers for regional customers needs in a fully-automated manner. CONTENTSERV also provides the foundation for automated, target-group oriented campaign planning right through to Micro Targeting across all channels. MARKETING IS GROWING MORE COMPLEX WITH EACH VARIABLE - EVERY SINGLE DAY! Already today: 10,000 new products/changes x 15 touch points and output channels x 3 languages (translations) x 5 different target groups = manage 2.25 million variants And tomorrow...? 15,000 new products/ changes x 25 touch points and output channels x 5 languages (translations) x 15 different target groups = manage > 28 million variants

5 Power your Multichannel Turbo. CONTENTSERV Software Power for Retail. CONTENTSERV s end-to-end software solution allows you to automate the pillars of your success: Print communication for your impulse buyers, comprehensive e-commerce for your need-based buyers and many further channels such as and social media to strengthen your brand. Plan, manage and create perfect and consistent multichannel campaigns using central product information whether for third-party products or your own products. The compilation of products and product ranges for different media and campaigns is now easier than ever thanks to the intuitive graphic interface. You can see at a glance which and where products are used as well as which products are your top sellers. Whether online or printed- all content only needs to be updated once centrally before it is provided to all channels in a largely automated process. In addition, successful campaigns can easily be modifi ed and reused. USERS AND SYSTEMS MULTICHANNEL MARKETING MANAGEMENT OUTPUT CHANNELS PURCHASING MARKETING SALES SUPPLIER AGENCY DATA- WAREHOUSE ERP, CRM WEB-BASED CONNECTOR MARKETING INFORMATION MANAGEMENT PRODUCT TEXTS TRANSLATIONS IMAGES MEDIA DATA MULTICHANNEL MANAGEMENT E-COMMERCE MANAGER PRINT MANAGER PUBLICATION MANAGER ONLINE MEDIA CATALOGS ADVERTISING MATERIAL POS REAL ADVANTAGES: React quickly and simultaneously to market opportunities across all media. Time and cost effi ciency as well as quality assurance thanks to highly automated processes. Signifi cant cost savings when printing advertisement material and fl yers. Flexible and quick integration of other channels, i.e. e-shop & marketplaces.

6 Highest Quality in Product Communication. Perfect Cooperation within the Marketing Team. No more data chaos! Efficient data management is essential in retail. We provide content stability with consistent product information, central translations and a media-neutral image and media data management. Supplier products are recorded in the central database using standardized processes (onboarding) and can subsequently be used flexibly in all marketing programs. The integrated workflow and task management manage the collaboration of all involved parties across departments (purchasing, marketing, advertising, e- commerce) and corporate boundaries (Agencies, translators, suppliers, countries). This guarantees full transparency and control over all projects and campaign elements. Workflows ensure that advertising material such as flyers and catalogs can be created more efficiently while e-shops and any other channels are automatically supplied with content. DATA MANAGEMENT ONLINE CONSISTENT CAMPAIGNS EXPERIENCE MULTICHANNEL POWER: FLEXIBLY PRODUCE PRINT MEDIA AND ALWAYS KEEP THEM UP-TO-DATE IN THE E-SHOPS. MAINTAIN AND UPDATE CONTENT CENTRALLY E-COMMERCE MANAGEMENT COMPILE CONTENT CENTRALLY SEAMLESSLY SUPPLY SHOP WITH CONTENT OFFLINE SHOP PRINT MANAGEMENT PLACE PRODUCTS SO THEY ARE STRONG SELLING ADVERTISING MATERIALS

7 Win over Customers online and offline. Thanks to Marketing Intelligence by CONTENTSERV. Thanks to numerous automation features and integrated information, CONTENTSERV offers ideal support for your product planning for optimal sales promotion. The buyer can see how well individual products sell and has direct access to the inventory which facilitates the appropriate placement of products in shops, brochures and catalogs in order to ensure the best possible sales success. This guarantees an ideal balance between all necessary processes, variables and evaluations in product marketing from the get-go always in combination with ERP and data warehouse systems. And all of this is possible without a high amount of time and manual labor. We want you to be able to always plan and provide the right offer for each individual customer at each relevant touch point. Together and step-by-step we will develop a rule-based, automated campaign and assortment planning for specifi c target groups based on reliable performance data. You will thus be well-equipped for the digital marketing revolution and prepared to be on the winning side of the market! THIS IS HOW CONTENTSERV REDUCES BUDGETS AND RESOURCES IN EVERYDAY MARKETING Workflow-supported processes Allows you to increase production processes and avoid errors by means of precisely controlled, automatic workfl ows. Effective cooperation within the team All projects and tasks can be managed transparently and all work stages can be traced back at any time. Adapt efficiently Advertising material and variants can easily and quickly be adapted for many different countries at any time. Minimized time to market System-based creation and coordination of print material using signifi cantly fewer resources. Reduced maintenance effort Product and media data only have to be maintained once before supplying numerous shops and channels. Web-based product planning Byers plan directly in the system with access to warehouse stock, special offers, regional products and much more. Technological independence The central data remains the same even if for example the shop or the newsletter systems are changed. Relevant customer contact Automated micro-targeting (as future expansion stage) facilitates an even more target-oriented customer communication.

8 Welcome to CONTENTSERV. Marketing Power. Fast & Easy. CROSS THE FINISHING LINE WITH EFFICIENCY. CONTENTSERV is a leading provider for Enterprise Marketing Management Software solutions for the effi cient implementation of marketing and media processes. Our solutions and concepts for Marketing Information Management, Multichannel Management and Marketing Resource Management enable you to plan, create and operate any media, campaign and channel from one single source: web-based, workfl ow-controlled and medianeutral. TOP COMPANYS TRUST IN CONTENSERV. Our customers include well-known trading companies and brand-name manufacturers. Every day more than 300,000 users in 89 countries work with our software solutions. Customers Statements Print catalog and online shop from a single source Multichannel advertising materials process fully integrated CONTENTSERV enables us to manage more than 10,000 products and ensures that our catalogs are produced quickly and without complications. The powerful Product Data and Media Asset Management is the basis for our multi-lingual websites and B2B shops. Jan Bonke, Senior Manager Process Development, Karlie Flamingo GmbH CONTENTSERV supports us in producing all of our advertising material for three brands in three countries in-house. We are therefore able to publish three catalogs on a regular basis and more than 2,000 other advertising materials (online as well as print) while guaranteeing a high consistency across all of our campaigns. Elisabeth Widmann-Huber, Manager Content Management & Processes, Weltbild Retail GmbH & Co. KG HEADQUARTERS CONTENTSERV AG Hauptstraße 19 I 9042 Speicher/AR I Schweiz T I F BRANCH OFFICE GERMANY CONTENTSERV GmbH Werner-v.-Siemens-Str. 1 I Rohrbach I Deutschland T I F info@contentserv.com I