2011 International Joint Conference on Service Sciences (IJCSS 2011) Taipei, Taiwan May IEEE Catalog Number: ISBN:

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1 2011 International Joint Conference on Service Sciences (IJCSS 2011) Taipei, Taiwan May 2011 IEEE Catalog Number: ISBN: CFP1106P-PRT

2 2011 International Joint Conference on Service Sciences IJCSS 2011 Table of Contents Welcome Message from the General Chair Thomas Li...xi Welcome Message from the General Chair Ja-Shen Chen...xii Conference Organization...xiii Reviewers...xvi Workshop: CASEE A Sense of Connection: Towards a Personal Wellness Management Ready Society...1 Ching-Hu Lu, Yuan-Ling Chiao, Yi-Shin Deng, and Pei-Ling Liu Using Music Notation as a Graphic Language for Designing, Prescribing and Measuring Service Experience...6 Amnon Ribak, Raymund J. Lin, Yoav Rubin, and Susan Spraragen Intelligent Nutrition Service for Personalized Dietary Guidelines and Lifestyle Intervention...11 Mark Hsiao, Ya-Fan Yeh, Pei-Yun (Sabrina) Hsueh, and Selina Lee Leveraging NFC and LBS Technologies to Improve User Experiences...17 Tina Ho and Rebecca Chen Session S1-A: Service Science Dynamic Pick Method of Web Service Selection Algorithms Based on Use Mode in Self-adaptive Web Service Composition...22 Li Guohong, Na Jun, Zhang Bin, Dong Pengxiang, and Zhang Yuesong Research on Stateful Web Service Modeling Based on Extended Petri Net...27 Feng Chen, Changrui Ren, Qinhua Wang, Jin Dong, Bing Shao, and Jinfeng Li Decision Constructing as Conceptualisation of Service Innovation...32 Michel Léonard and Anastasiya Yurchyshyna Right Sizing Customer Care: An Approach for Sustainable Service Level Agreements...40 Thiago Barroero, Gianmario Motta, and Marco Della Vedova Design of Performance Aware Service Systems: A Conceptual Framework and a Case Study...44 Gianmario Motta, Thiago Giulio Barroero, and Ivo Telese

3 Session S2-A: Service Science A Definition of Service as Base for Developing Service Science...49 Ted Lau, Hsuan-Chih Wang, and Chun-Chi Chuang Adjusting Service Performance Criteria Based on Generalized Information from Previous Reports...54 Xiangling Hu Resiliency the Elusive Piece in the Service Management Puzzle...59 R.V. Weeks and S. Banade Format Selection and the Treatment Effects on Chain Businesses Outlet Performance: A Self-selection Approach...64 Seng-Su Tsang Session S1-B: Service Management Composition Oriented Web Service Semantic Relations Research...69 Yi Guo, Shizhan Chen, and Zhiyong Feng Inventory Replenishment Scheduling to Minimize the Number of Vehicles...74 Yinfeng Xu, Haiyan Yu, Ke Liu, and Linglang Tang Antecedent of HR Competencies and Job Performance: Required IT Competencies for HR Professional in Digital Era...79 Hung-Yue Suen, Hsiang-En Hsiao, and Jiann-Min Yang Internal Service: Drivers of (dis)satisfaction in the Chinese Context...84 James O. Stanworth, Bo Edvardsson, and Ryan Shu-wei Hsu A Learning Organisation Approach to Managing Service Quality...89 Ebrahim Soltani, Ying-Ying Liao, and Wei-Yuan Wang Session S2-B: Service Management A Study on the Value Creation Model in English-Speaking Virtual Communities - With a Focus on Forum Members in 2D Visual Design and 3D Animation Forums...92 Pei-Hsuan Hsieh, Hsing-Yu Pan, and Chueh-Ting Chang Evaluating a Mechanism for Measuring Customer Expectation in Real-Time Service Contexts...97 Yen-Hao Hsieh and Soe-Tsyr Yuan Making Sense of Technology: A Triple Contextual Perspective of GPS Use in the Taxi Industry Sheng-Tsung Hou The Influence of Social Presence on Continual Participation in Online Communities: The Relational View Based on Social Identity Theory Kai Wang and Chi-Feng Tai

4 The Study of Service Co-creation Russell K.H. Ching, Ang Chin Hui, and Ja-Shen Chen Session S1-C: Service Marketing Customer Participation in Services: Review and Synthesis Xiucheng Fan and Yanyan Du Service Consumption Experience and Relational Exchange in Electronic Mediated Environment Hua Dai, Kuang-wei Wen, and Wei Zhao Service Quality and Business Performance: The Role of Organizational Factors Tung-Zong (Donald) Chang and Su-Jane Chen Engaging Customers in Value Co-creation: The Emergence of Customer Readiness Wenkai Wang, Peihua Hsieh, and Hsiuju Rebecca Yen Study on the Impacts of Opinion Leader in Online Consuming Decision Fei Meng, Jianliang Wei, and Qinghua Zhu Session S2-C: Service Marketing Fairness is in the Eye of the Beholder: How Personality Traits Affect Perceived Fairness and Satisfaction in Hotel Service Yu-Qian Zhu and Houn-Gee Chen Service Quality and Service Fulcrum of the Innovative Tourism Cluster: A Case Study on Shuilimei Technological Tourism Cluster Pei-Chun Tsai, Ta-Jung Lu, and Jong-Wen Wann Reconsidering the Marketing Strategies over Social Network - On the Perspective of Network Topology Jin-Gu Pan and Yu-Fan Lin What Forms the Migrating Pattern for Innovation Adoption? The Case of Mobile Data Services Fang-Mei Tseng, Shih-Chieh Kuo, and Huiyi Lo Session S1-D: E-Service & Service Computing Semantic Web Service Selection Algorithm Based on QoS Ontology Wen Junhao, Gu Jianan, Jiang Zhuo, and Zhu Yijiao The Application of Cloud Computing and the Internet of Things in Agriculture and Forestry Yifan Bo and Haiyan Wang Trust Calculation Model Based on Social Network and Evidence Theory Jie Jiang, Junhui Xiang, Hua Zhou, Xiaolin Zheng, and Tianyang Dong Reliable Services and Services Recommendation: A Detecting Model Liu Yingchun, Zheng Xiaolin, and Chen Deren

5 A Classification Framework of Service Composition Issues in BIRIS Scenario Dianhui Chu, Zhongjie Wang, and Xiaofei Xu Session S2-D: E-Service & Service Computing Detection of Feedback Reputation Fraud in Taobao Using Social Network Theory Zhu Yanchun, Zhang Wei, and Yu Changhai A Personalized Recommender Algorithm Based on Fuzzy Relation Reputation Model Meiyu Fang, Xiaolin Zheng, and Deren Chen Applying Fuzzy AHP on Product Selection Service in e-commerce Deng-Neng Chen, Chih-Wei Tseng, and Chia-Yi Lin Mechanisms to Ensure QoS over ASON Octavio J. Salcedo Parra, Gustavo López Rubio, and Lilia Castellanos Session S3-A: Service Innovation Intellectual Property in Inter-firm R&D Collaboration, An Examination on the Role of IP Management Core Components Yichen Lin, ChienHsing Wu, William Y.C. Wang, and Le Xuan Lam Innovation Capability Reconfiguration of Manufacturing Firms for Servicization: A Conceptual Framework on Dynamic Capability Approach Ting-Kuei Kuo, Guang-Jie Ren, and Yongjiang Shi Understanding the Adoption of Wireless Sensor Network Service in Households Fu-Ren Lin, I-Ying Lu, and Pei-Shan Hsieh The Study of Mobile Service Innovation on Service Performance Yi-Chun Chen and Ja-Shen Chen Session S3-B: Service Management Examining the Fit Between e-health Service Design Features and Patient Segments Hsin-Lu Chang and Ya-Lin Tsai Assessing the Performance of e-health Service Hsin-Lu Chang and Yu-Sheng Wang Factors that Impact the Performance of e-health Service Delivery System Hsin-Lu Chang and Ju-Chien Lin An Application of Contrast Effects on Service Recovery Process; A Preliminary Result in Taiwan Hua-Hung (Robin) Weng and Chin-Yu (Eunice) Kao Service Business Model Innovation: A Conceptual Model and a Framework for Management Consulting Jonathan C. Ho, Fang-Mei Tseng, and Chung-Shing Lee

6 Session S4-A: Service Design & Engineering Building Customizable Context-aware Systems Lian Yu, Zengguang Wang, Yu Huang, and Songlin Chen The Quantitative Evaluation on the Value-Oriented Priority of Service Elements Chao Ma, Xiaofei Xu, and Zhongjie Wang Seat Inventory Control Based on Dual Directional Diversion of Demands Zhang Jia-ying, Li Xiang-yong, and Huo Jia-zhen Regional Tourism Service Ecosystem Development: A Co-Creation and Imagery Based Approach Pei-Hung Hsieh and Soe-Tsyr Yuan Formulate Service Innovation in Accordance with a Living-Lab Based Service Engineering Architecture Yu-Tso Chen Session S5-A: Service Design & Engineering A Hybrid Approach to Automatic Web Services Discovery Yu-Huai Tsai, San-Yih Hwang, and Yung Tang How is a Service Based on Service-dominant Design Superior to Goods-dominant Design? Bo Edvardsson, Gloria Ng, Choo Zhi Min, Robert Firth, and Ding Yi The Service Design Strategy of Hot Spring Industry in Taiwan Yiche Grace Chen and Chih-Ming Hsu Value Co-Creation and Value-in-Context: Understanding the Influence of Duality of Structures Bo Edvardsson and Bård Tronvoll Session S3-C: Education A Service-Oriented Platform for Collaborative Learning System Ping Li and Lishuan Hu Practice of Improving Service Science Cultivation Mode Oriented to Service Industry Collaboration in China Shimin Shan, Yu Liu, Xiujuan Xu, and Feng Ding Session S4-B: Application & Industry An Empirical Study on the Bivariate Interrelationships between Oil Price and Stock Prices Xin Yang and Shuliang Wang

7 How to Enhance and Sustain Free Knowledge Services? A Service Science Research Agenda for Open Knowledge Portals (OKPs) in East Asia Wenhao Huang and Wenyeh Huang Construction of Curriculum Ontology Aiming at Educational Service Support: An Ontology Approach for Knowledge-Intensive Service Systems Wenhuan Lu and Jiawan Zhang A Service-Oriented Spam Filtering System Using Shared Fingerprints Wenxuan Shi and Yalou Huang 3D Virtual Client Center and its Service Oriented Modeling Yi Min Wang, Lijun Mei, Qi Cheng Li, Jian Wang, and Zi Yu Zhu Session S5-B: Application & Industry Using Feature Selection to Reduce the Complexity in Analyzing the Injury Severity of Traffic Accidents Jo-Ting Wei, Hsin-Hung Wu, and Kuang-Yang Kou From Governance to Service-Smart City Evaluations in Taiwan Jin-Gu Pan, Yu-Fan Lin, Su-Yi Chuang, and Yu-Chia Kao Drug Shelving Plan Inside the Drug Prescription Center - A Case Study Hen-Yi Jen, Hung-Chang Lin, Wan-Ching Chou, and Shu-Ling Hsiao Asymmetric Exchange Rate Pass-through of Categorized Import Price Index - An Empirical Study of Taiwan Tzu-Ying Chen and Yi-Heng Tseng Author Index