rinks ew ideas, new thinking 2013 UK Soft Drinks Industry Conference Wednesday 8 May 2013 Congress Centre, London organised by zenithinternational

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1 oft rinks ew ideas, new thinking Wednesday 8 May 2013 Congress Centre, London 2013 UK Soft Drinks Indstry Conference organised by zenithinternational spported by

2 programme Wednesday 8 May MARKET OUTLOOK Latest UK market trends and developments Simon Johnson, Senior Consltant at Zenith International Ltd Prospects and isses: the view from a fresh pair of eyes Gavin Partington, Director General of British Soft Drinks Association The impact of changing consmer trends Edward Garner, Commnications Director for Kantar Worldpanel RETAIL OUTLOOK Panel session David Beardmore, Category Bying Manager Soft Drinks for Tesco plc Steve Newbold, Soft Drinks Bying Manager for Asda Stores Ltd Edward Garner, Commnications Director for Kantar Worldpanel Refreshment break INDUSTRY LEADERSHIP Entreprener interview Richard Reed, Co-fonder of Innocent Drinks Indstry leadership panel Marnie Millard, Chief Exective Officer of Nichols Plc Gerry Smith, Managing Director of Refresco UK Jlian Hnt, Vice President Pblic Affairs and Commnications GB for Coca-Cola Enterprises Ltd Networking lnch

3 SOCIETY OUTLOOK The sstainability context for the soft drinks roadmap Dncan Egerton, Policy Adviser from the Food and Sstainable Economy Directorate Policy Unit at DEFRA Evidence to spport the roadmap: spply chain insights and opportnities Nicola Jenkin, Principal Consltant for Best Foot Forward Qestions and discssion Meeting the needs of a health conscios society Dr Ssan Jebb, Chair of Pblic Health Responsibility Deal Food Network Taking the lead to help consmers achieve active, healthy lifestyles Jon Woods, General Manager of Coca-Cola Great Britain and Ireland Qestions and discssion Is taste a major barrier to achieving sccessfl, natrally-sweetened soft drinks formlations? Chris Bartlett, Sales Director UK & Ireland for PreCircle (UK) Ltd Refreshment break INNOVATION AND INVESTMENT Innovator presentations Jim Cregan, Fonder and Managing Director of Jimmy s Iced Coffee Ltd Geehta Sidh-Robb, Fonder of Nosh Detox Alistair Scahill, Fonder of Thor Drinks Innovation and investment panel Panel will comment on innovator presentations, brand bilding and financing ftre expansion David Beardmore, Category Bying Manager Soft Drinks for Tesco plc Claire Nttall, Fonding Partner of Thrive Unlimited Oliver Wyncoll, Partner at Langholm Capital Networking reception with prodct tasting Close Programme as of 3 May 2013 final details may be sbject to change

4 Abot the event UK soft drinks can only contine to grow if they meet an ever expanding array of economic and environmental, social and health demands, as well as looking and tasting great. Yesterday s or even today s answers will not be sfficient tomorrow. Hence the conference theme of New ideas, new thinking. Zenith s annal UK Soft Drinks Indstry Conference will once again bring together key leaders, innovators, opinion formers and analysts to provide a complete overview of the crrent market. Highlights inclde: Spermarket byer views from Asda and Tesco Interview with Innocent fonder Richard Reed Indstry leader insights from Coca-Cola, Nichols and Refresco Market otlook with BSDA, Kantar and Zenith Latest innovations from Jimmy s Iced Coffee, Nosh Detox and Thor Investment perspectives from Langholm and Thrive Society otlook with Coca-Cola, Best Food Forward, DEFRA and Department of Health Speakers inclde: zenithinternational The adience will be drawn from senior indstry managers, sppliers, retailers, analysts and the trade press. Reasons to attend 1 Be at the heart of discssions on how the indstry can improve its ftre 2 Gain insight from indstry experts and analysts on trends and challenges 3 Network with leading prodcers and sppliers 4 Prepare and plan for the next phase of growth

5 Sponsorship: Zenith s flexible range of event sponsorship options will enable yo to bild awareness of yor company, providing an excellent platform to raise yor profile and reach a new adience. We work with or sponsors to develop a package that meets yor specific needs and helps to deliver maximm vale. If yo wold like information on the range of table-top display and other sponsorship opportnities available for the conference, please contact Nick Crossland. e ncrossland@zenithinternational.com t +44 (0) Abot the vene The Congress Centre offers an ideally located contemporary vene in the heart of London s West End. It is sitated close by Tottenham Cort Road ndergrond station, from which yo shold se exit 3. s d Congress Centre 28 Great Rssell Street London WC1B 3LS t +44 (0) f +44 (0) zenithinternational 7 Kingsmead Sqare Bath BA1 2AB United Kingdom t +44 (0) f +44 (0) e info@zenithinternational.com zenithinternational.com Abot Zenith International Recognised since the 1990s as Erope s leading drinks consltancy, Zenith International has over 1,000 clients across more than 50 contries. These inclde: world leading as well as local and newly formed food and drink manfactrers eqipment, ingredient and packaging sppliers financial instittions, agencies and other consltancies trade associations and pblic athorities. The company s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical conslting projects, information services, trade jornals and event organisation.. With some 40 staff based in the World Heritage City of Bath, Zenith also has a network of contry associates arond the world.

6 booking form I wish to make the following booking for the 2013 UK Soft Drinks Indstry Conference: Payment before 5 April Payment after 5 April One delegate n VAT ( 540) n VAT ( 660) Two delegates n 2 x VAT ( 960) n 2 x VAT ( 1200) Three delegates n 3 x VAT ( 1260) n 3 x VAT ( 1620) For or more n VAT ( 360) per delegate n VAT ( 480) per delegate To qalify for mltiple delegate disconts, bookings mst be made together. Fll name Delegate 2 Delegate 3 Position Position Position Company Address Postcode Telephone Fax Website n I enclose a cheqe drawn on a UK bank accont payable to Zenith International Ltd. n I have arranged a direct bank transfer for to Zenith International Ltd at National Westminster Bank plc, Bath Stckeys Branch (accont nmber , sort code ), PO Box 157, Second Floor, 39 Milsom Street Bath, BA1 1RY, United Kingdom. IBAN Nmber GB67NWBK BIC NWBK GB 2L. n I hereby athorise yo to debit my credit card as above. American Express/MasterCard/Visa nn nn nn nn nn nn n nnn Expiry date n n n n Secrity code n n n n Cardholder s name as on card Cardholder s billing address Date Signed Sbstittions will be accepted at any time. Cancellations will be sbject to a 50 + VAT administration charge and cannot be made after 5 April Bookings are sbject to Zenith Events terms and conditions, see Please se photocopies for extra bookings and retrn with payment details to: Fiona Herrington, Conference Co-ordinator Zenith International Ltd, 7 Kingsmead Sqare, Bath BA1 2AB, United Kingdom t +44 (0) f +44 (0) e fherrington@zenithinternational.com zenithinternational.com I do not wish to receive Zenith International marketing material by by any method