About me PERSONAL DETAILS MY PROFILE IN BRIEF ACHIEVEMENTS 1/5. Björn Conrad

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1 About me PERSONAL DETAILS Name: Björn Conrad Date / place of birth: , Bremen, Germany Nationality: German Address: Bgm-Sidler-Str. 4, Sinsheim, Germany Phone: bjoern.conrad@gmail.com Networks de.linkedin.com/in/bjoernconrad MY PROFILE IN BRIEF Marketing all-rounder with extensive expertise in PR & brand / engagement marketing Several years experience in building up emotional brands Expert for media design (Online / OnAir / Broadcast) Digitalization expert (Business Models / Workflows / Communication / Lead - Generation / CRM) Proven successful project management of online projects (conception, realization and establishment of editorial processes for websites and social media channels) Extensive experience in the conception and realization of major events (e.g. AIDA cruise ship christening, Bundesliga championship ceremony, 50th Bundesliga gala), including sponsorship support Competence in account management of internal / external customers, sponsor relationships and licensee partners Proven experience in the efficient management of creative agencies and service providers Substantial knowledge in controlling of TV-/Video production (resource planning and timing, real time direction, post production) ACHIEVEMENTS At glomex, Björn played a key role in branding the new brand as head of marketing. Its pleasant nature and good management performance, especially in dealing with agencies and other service providers, was very helpful for glomex. Björn acted very good in the startup environment of glomex. M. Jaschke, CEO, glomex / a company of ProSiebenSat.1 Media SE Mr Conrad was a precise and dynamic manager and his work was always based on personal commitment and his sense of responsibility. T. Bender, CMO, DFL German Soccer League He always met the high demands of his position even in difficult circumstances and under immense time pressure. T. Bender, CEO, DFL Digital Sports Mr Conrad strongly identified with our corporate goals and the tasks assigned to him, developing his field positively through many initiatives. His response to the demands of his extremely responsible role was outstanding. J. Boeckmann, Director Marketing & Sales, AROSA Excellent knowledge in building business networking, business relationship management and contract negotiations. Mr Conrad's work is always of the highest quality. He is held in high esteem by partners and customers alike for his competent, friendly manner and his fair yet target-oriented approach. J. Rudolph, Senior Vice President Marketing & Sales, AIDA Cruises 1/5

2 PROFESSIONAL EXPERIENCE 03/2018 today SmartMobileLabs AG, Munich, Germany (Startup) Development of brand building / corporate marketing & public relations communication across all channels In charge of planning all sales promotion activities including the corp. website, company worldwide presences at trade fairs, sponsors partnerships as well as promoting online CRM activities. 09/ /2018 glomex / ProSiebenSat.1 Media SE, Munich, Germany (Startup) In charge of brand management / corporate marketing & public relations communication across all channels Development of brand book and CD/CI guidelines for its initial market launch, development of brand & sales campaigns for dmexco trade fair Responsible of planning all sales promotion activities including the corp. website, company presence at trade fairs, sponsors partnerships as well as promoting online CRM activities. ü Relaunch of glomex.com as video consuming platform and landing page / source for lead generation of potential customers incl. analytics set up and SEA/SEA approach to generate qualified traffic ü Develop and align marketing workflows according to Lean & Agile Management principles 09/ /2016 Reality Check Systems EMEA, London, UK Interim Management International Projects Account management of international projects Creation of pitch presentations / contract services for media companies such as ARD, ATP Media Project cost estimates, internal resource planning 09/ /2015 DFL Digital Sports GmbH, Cologne, Germany Director Design & Events In charge of the operational marketing activities for the brand BUN- DESLIGA with focus on digital channels for the international markets. Management of the post production unit, responsible for creation and production of promotional video content. Organizing the photo content management unit responsible for the development of a visual language and the management of photo shoots. Development of content marketing concepts for building up the international brand BUNDESLIGA in social media & broadcaster channels. Management of the DFL event unit for brand building events. Implementing the new media product DFL media days - a photo/content production of all BUNDESLIGA teams. Acquisition and management of production supplier pool (freelancing team members, creative agencies and movie production teams). As a member of senior management creation of corporate culture and structure. In charge of the staff management (7 employees). ü Building up a creative team for in-house production of video- & photo content ü Implementation of the country-specific digital channels for international brand building Bundesliga. 2/5

3 01/ /2012 DFL Deutsche Fussball Liga, Frankfurt/Main, Germany Positioning the BUNDESLIGA brand as an umbrella brand of the German football league at a national and international level. Developing and enforcing the Corporate Identity/Corporate Design across all media platforms, owned content channels (bundesliga.de) and at licensed broadcasters (SKY, public broadcasters). Account management of sponsoring partners, especially the major sponsor Adidas. Experience in the On-Air Promotion Planning & Media Analysis Responsible for events like PR conferences, general meetings, official championship presentation ceremonies and season opening Trademark protection and market research. Managing all creative agencies & marketing budget. ü In charge of the management re-launch brand BUNDESLIGA 2010 ü Establishment of DFL Media Days for content generation in all clubs of the BUNDESLIGA. 11/ /2008 A-ROSA Flussschiff (river cruises) GmbH, Rostock, Germany Brand Manager In charge of the strategical brand positioning / corporate marketing communication / included development of marketing plans and implementing them across all channels in the marketing mix. Planning, implementing and controlling the CD/CI. Design and production of the product catalogue. In charge of planning all sales promotion activities including the company presence at trade fairs / support online sales and CRM ü Building up a photo content management including corporate photo shootings for the river cruise fleet of AROSA. ü Member of the product design team for new AROSA ships. 09/ /2007 AIDA Cruises German Branch of Carnival, Rostock, Germany Manager Direct Marketing and CRM In charge of supervising all CRM and direct marketing activities, including the development of concepts for activating the existing client base and generating leads of new clients. Responsible for developing and implementing a corporate-wide CRM strategy, an analytical predictive marketing solution, the analysis of client processes, as well as developing effective client loyalty concepts and a model of client lifetime values. Running digital sales campaigns in teamwork with the yield department As Deputy Director of Marketing at AIDA Cruises responsible for coordinating the operational marketing mix, controlling of the lead agency and budgets. In charge of the corporate market research. ü Successful development and implementation of an analytical predictive marketing solution and a model for determining the customer lifetime value. ü Part of the core project team for the event christening of AIDAdiva at Hamburg harbor. 3/5

4 06/ /2002 Lufthansa //ecommerce GmbH, Frankfurt am Main, Germany Senior Manager Leisure Travel Key account manager for Thomas Cook and the tourist export market, such as T-Online Travel AG. Acquisition and management of projects for expanding Thomas Cook s online sales channels, online branding, online client loyalty schemes and developing sales strategies for ebusiness. ü Restructuring of the agency pools for the efficient development of front-end design projects. ü Responsible for the relaunch of the major sales websites with focus on the front-end design and booking process. 10/ /2000 Thomas Cook AG, Oberursel, Germany Direct Marketing Expert Consulting services for the conception, creation, production, distribution and controlling of direct marketing activities. Database marketing for the tour operators Neckermann Reisen, Thomas Cook Reisen and Aldiana. Building up an independent Database Marketing unit. ü Successful launch of customer-migration analysis for the group's own travel agency chain 05/ /1997 Freelancer at AIDA Cruises, Neu-Isenburg, Germany Setting up a client and sales database and carrying out direct marketing campaigns in the private client segment. VOLUNTARY AND PRACTICAL EXPERIENCE Since 09/2016 Member of Marketing Club Cologne / Munich / Rhein-Neckar, Germany 01/ /2017 In-house online training for privacy policy, compliance rules, antitrust law, anti-discrimination law 05/ /2015 Work experience in international sales / sponsoring at leading soccer clubs of the BUNDESLIGA as FC Bayern Munich, VfL Wolfsburg) 05/2016 Seminar - Typography in graphic and communication design ( 05/ /2015 Work experience in international sales / sponsoring at leading soccer clubs of the BUNDESLIGA as FC Bayern Munich, VfL Wolfsburg) 03/2015 Seminar of the ADC (Art Directors Club) "Digital Media" - overview of current trends in the digital world, evaluation of concepts of successful and failed projects. 11/2014 In-house training / 3-days workshop at Fox Sports, Los Angeles (USA) In 11/2013 In-house training / 4-days workshop at Fox Sports / NFL Networks / ESPN, Los Angeles (USA). 4/5

5 EDUCATION 10/ /1997 Tourism geography at the University of Trier, Germany Degree in Geography Major subject: tourism marketing, economics LANGUGAGE SKILLS German: English: Native Fluent ADDITIONAL SKILLS Computing: Additional courses: MS Office (Word, PowerPoint, Excel), Outlook, basic knowledge SAP, tools (emarsys) and CMS (wordpress) Project Management, Team Leadership Sinsheim, May 14, 2018 Björn Conrad 5/5