QualiTree Fundraiser Overview

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1 Revised 07/22/2014 Brown's Tree Farm has been growing and selling Fresh, Real Christmas Trees for over 35 years! We are proud to now offer the most automated and profitable Christmas Tree Fundraising Program available through "Start Christmas Tree Fundraising.com". All New! Interested in a fully automated wreath fundraiser? Check out our all new "Wreaths - Direct" fundraiser. This unique program allows your supporters to purchase your wreaths directly from your online store - that we create for you! Then we FedEx the Christmas Wreaths to you or directly to them. Visit for more information. QualiTree Fundraiser Overview You pre-sell our Christmas Trees and Christmas Wreaths We give you a website to advertise your fundraiser (see sample website) You place your final order with us at the end of the selling season We ship a truck load of Christmas Trees to your distribution area Your customers pick up their items from your distribution area

2 Easily Raise Money Even In A Tough Economy There are several non-profit groups that can benefit from our fully automated no up-front-cost Christmas Tree Fundraising system. The average Christmas Tree Fundraiser group can raise between $4,000 - $6,000. Some large organizations could raise even a great deal more. There are no limits. You average $20 - $70 profit per Christmas Tree and $8 - $12 per Christmas Wreath. You are selling a high demand product that people already buy anyway. Most individuals would rather support a local organization than a large chain store anyway. The best part is, you don't have to pay any money up-front. Our Christmas Tree and Christmas Wreath Fundraising Program is perfect for: Church Groups Youth Sports Teams Schools and Booster Clubs Boy Scouts 4H Clubs or any other non-profit organization Our unique Christmas Tree Fundraising program offers you the following: We provide you with a detailed sales program to help you get organized and started right away. We provide you with full color postcards/order forms up-front. We create a fully functional eight page web site for your organization. You can use this web site to allow your potential customers to view information about your program before they purchase. Your web site will also contain a complete photo gallery with over twenty pictures of the High Quality Christmas Trees and Christmas Wreaths that you will be selling. You pay nothing up-front (unless you opt to purchase our web site page and/or postcard package).you pre-sell your Christmas Trees and Christmas Wreaths. Then at the end of the sales season you send us payment for the Christmas Trees and Christmas Wreaths. Then we ship your items to your desired location. Your customers can then come and pick up their trees and wreaths at your location. All Christmas Trees are conveniently tagged so you will be able to easily distinguish between different sizes. We Offer the Highest Quality Christmas Trees Available We reserve only the best Christmas Trees for our Christmas Tree Fundraising Program. All Christmas Trees are guaranteed to be USDA #1 or better quality. We realize that your customers will not have the opportunity to see the Christmas Tree before they buy it so we pick out the very best trees for this program. We Offer the Highest Quality Christmas Wreaths Available We hand make all of our Fresh Christmas Wreaths out of the finest quality Fraser Fir boughs available. The end result is a beautiful fresh Christmas Wreath that will last much longer than traditional wreaths.

3 Why Us? We know that there are several Christmas Tree and Christmas Wreath Fundraising programs out there. There are four key things that set us apart. 1. Quality - We have been in the Christmas Tree business for over 35 years! We know every aspect of the business. We participate in Wholesale Christmas Trees, Retail Christmas Tree Lots, Mail Order Christmas Trees via FedEx, and Christmas Tree Fundraising Programs. With all these distribution channels we are able to market Christmas trees of all grades. It's a fact that not all Christmas trees are perfect. We are able to sell those "not so perfect" trees through other channels and provide our fundraising programs with the finest quality available. 2. Best Marketing Program - We not only provide you with all the post cards and order forms you need but we also provide you with your very own web site. This is an indispensable marketing tool! You can provide your potential customers with a wealth of information as well as several high quality pictures so they can see what they are buying before they make a purchase. 3. High Profit Margins - Most organizations can easily earn $4,000 - $6,000. Some large organizations could raise even a great deal more. There are no limits. You are selling a high demand product that people already buy anyway. Most individuals would rather support a local organization than a large chain store anyway. Our Christmas Trees and Christmas Wreaths are very competitively priced so you can earn a great deal of profit for your organization. 4. We Are Family - "Start Christmas Tree Fundraising.com" is owned and operated by Brown's Tree Farm. We are a family owned business who cares about our customers. We have several customers that we have worked with for over 25 years. We pride ourselves on providing great products at a fair price while helping our customers be successful. Regardless of how large or how small your organization is we are willing to help you in any way we can. Your Up-Front Costs You can sign up for either of our Christmas Tree Fundraising programs with no up-front costs. We do however charge a small up-front fee for our full color postcards and the web site if you choose to utilize those marketing tools. 8 Page Web Site o If you would like us to set up an eight page web site specifically for your organization, we do charge a one-time fee of $89. Note that if you continue to sign up for our fundraiser each year, you will NOT be required to pay for web site each year. This is a one-time fee Full Color 4x6 Post Cards o If you would like us to send you 1000 full color post cards which contain details about your fundraiser, our premium quality Christmas Trees and Christmas Wreaths, and your custom prices, we do charge a fee of $100 per 1000 post cards.

4 Christmas Tree Details We reserve only the best Christmas Trees for our Christmas Tree Fundraising Program. All Christmas Trees are guaranteed to be USDA #1 or better quality. We realize that your customers will not have the opportunity to see the Christmas Tree before they buy it so we pick out the very best trees for this program. When it comes to quality there is only one tree - Fraser Fir! Fraser Fir Christmas Trees are often referred to as the "Rolls Royce" of Christmas Trees. Fraser firs are famous for their two tone needles. Each needle has a dark green top with a silver underside. With a stiff branch, soft needles, and pleasant aroma Fraser Firs are a treat to decorate. The best thing about Fraser Firs is that their needle retention is excellent. It requires from 7 to 10 years in the field to produce a 6-7 foot tree. We provide you with all size options to help ensure you can find a tree to fit everyone's requirements. We have beautiful Fraser Fir Christmas Trees available in the following sizes: Premium Quality: 5-6, 6-7, 7-8, 8-9, 9-10 Midgrade Quality: 6-8 Christmas Wreath Details We hand make all of our Fresh Christmas Wreaths out of the finest quality Fraser Fir boughs available. The end result is a beautiful fresh Christmas Wreath that will last much longer than traditional wreaths. Our Fraser Fir Wreaths are so well made they look beautiful even without decorations. Our decorated wreaths are elegantly decorated with pine cones, holly berries, and a ribbon. All wreaths are made fresh prior to shipping. This ensures your wreath will last long past the holiday season. We guarantee you won't find a more beautiful Fresh Fraser Fir Wreath anywhere.

5 QualiTree Fundraiser Process 1. Request Information Kit a. Visit our web site and request our information kit. You simply complete the Information Kit Request Form and you will receive an immediate response containing a link to our detailed Information Kit. This kit includes specific fundraising program plan details along with Christmas Tree and Christmas Wreath pricing. 2. Review Information Kit and hold a fundraiser committee meeting a. Before you get started it is a good idea to hold a fundraiser committee meeting. At this meeting you should appoint a fundraiser chairperson. b. The next thing you should do at this meeting is determine which items you would like to sell. You can sell all of the items we offer or you can select just specific items that meet your requirements. c. You should also set the prices for the items you would like to sell. We provide you with the suggested price range but you are able to set your own actual Christmas Tree and Christmas Wreath prices. Your prices will be displayed on your personal web site and also on your order forms. d. The next thing you should do is determine who your primary sales representatives will be. You should also set sales goals for each sales representative. e. The next thing you should do is set a sales end date. You should set a firm end date so all your sales representatives start their sales process early. You will need to get all your sales completed early so we can tag the nicest trees in advance specifically for your fundraiser. This also allows us to harvest your entire order at the same time. This ensures you get the freshest Christmas Trees available. f. You will also need to set an approximate delivery date. We will ship your order to your desired location. Your customers can then come and pick up their Christmas Trees and Christmas Wreaths. Each Christmas Tree is tagged so you can easily determine between tree sizes. Each size has a different color tag as well as text listing exactly what the tree is. For example, a 6-7 Fraser Fir will have a yellow tag that says 6-7 Fraser Fir located at the base of the tree. This makes the distributions process very simple. g. At the conclusion of this meeting you should have an overall sales goal. This will help us provide you with the best plan to help get your fundraiser started quickly and effectively. 3. Sign up for fundraiser by completing our online Sign Up Form. a. Complete your organization information including sales goals. We will use this information to setup your account and determine how to tailor our program to fit your needs. b. Select the items you would like to sell and enter the prices you would like to charge your customers. c. Complete the Web Site creation form. We will use this information to create your very own personal web site. We can usually have your web site created within 48 hours of when we receive your web site creation form. You can also setup web site users who you would like to have access to the order entry system on your web site. 4. Determine order form requirements. a. We will send you postcard/order forms which include your own custom pricing. These postcards will also include the web site address for your Christmas Tree Fundraiser and Christmas Wreath Fundraiser web site. 5. Start sales process. a. After we complete your web site (see sample website) and send you the order forms you can start your sales process. You can have your sales reps go pass out the postcards which include details about the items you are selling along with a link to your web site.

6 b. Your customers can then visit your web site to find out more information about the items you are selling. They will also be able to view over 30 pictures of the items you are selling. The old expression A Picture Is Worth A Thousand Words could not be more accurate. While I m sure your customers do want to help raise money for your organization, I m sure they also want a beautiful Christmas Tree. A Christmas Tree is the centerpiece of the holiday season and people do not want to settle for an inferior tree. The pictures that will appear on your web site are pictures taken in the actual field your Christmas trees will come from. We offer the highest quality Christmas Trees available and we have the pictures to prove it. c. This web site is an indispensable sales tool. Not only will it help make your sales process easier but it will also give your customers piece of mind. They will know what they are getting before they place an order. 6. Complete final order and determine shipping charges. a. After you have reached your set sales end date, you send us your final order. b. We will determine your shipping total based on the quantity of Christmas Trees and Christmas Wreaths you sold along with your location. We do not make ANY money on shipping. We negotiate the best shipping rates possible with our shipping companies and we charge you exactly what we pay. c. One of the key reasons to conclude your sales process early is this allows us to combine your load with other loads that are going into your area. This can GREATLY reduce your shipping costs. For example, if your fundraiser sells 150 trees you will not want to pay the entire shipping cost to have a load that size shipped. An average semi can hold approximately 600 Christmas Trees. If you place your final order early, we will likely have time to combine your shipment with other shipments that are already going to your area. d. The average shipment costs approximately $2 - $6 per tree depending on the size of the load and your location. All Christmas Trees and Christmas Wreaths will be shipped from northern Michigan. We cannot stress enough how important it is to place your final order early. This could cut your overall shipping costs by as much as 50%. As you can see we provide you with everything you need to operate an extremely successful fundraiser. We also provide the highest profit margins available. You are dealing directly with the grower so we cut out all middleman costs. With a fully functioning personal web site and all the marketing materials provided to you we guarantee you won t find a better fundraiser out there. We also know your customers will be very satisfied with the fresh, high quality Christmas Trees we offer through our QualiTree Fundraising Program. To sign up please visit and select the Sign Up Now link located near the top left side of the page. If you have any questions regarding our QualiTree Fundraising Program please don t hesitate to contact us. Our friendly and knowledgeable staff is always more than happy to help. Phone: (231) info@startchristmastreefundraising.com Web Site:

7 QualiTree Fundraiser Pricing Type Size Grade Your Cost Fraser Fir Christmas Tree Suggested Minimum Sales Price Suggested Minimum Profit 5-6' Premium $22.00 $44.00 $ ' Premium $28.00 $56.00 $ ' Premium $34.00 $68.00 $ ' Premium $42.00 $84.00 $ ' Premium $52.00 $ $ ' Midgrade $22.00 $44.00 $22.00 Wreath - Natural 24" Premium $15.00 $30.00 $15.00 Wreath - Classic 24" Premium $19.00 $38.00 $19.00 Our Premium Christmas Trees and Christmas Wreaths are all USDA #1 or better quality. We have been in business for over 35 year and we guarantee you won't find a higher quality Christmas Tree or Christmas Wreath anywhere! Our 6-8' Midgrade allows you to offer a full size Christmas Tree at a reduced price. The Midgrade Christmas Trees are slightly narrower and not quite as full as our Premium Christmas Trees. Our Midgrade is very similar to what you would likely find at a local chain store. By offering both Premium Christmas Trees and Midgrade's you will have something for everyone. All Christmas Trees are cut fresh prior to shipping. We do require a minimum order of 150 Christmas Trees. If you are unable to reach the minimum order you will have to refund your customers and cancel your order. Shipping rates vary depending on the quantity of Christmas Trees and Christmas Wreaths you order along with your location. We do not make any money on shipping. We negotiate the best shipping rates possible with our shipping companies and we charge you exactly what we pay. Shipping charges average $ $6.00 per Christmas tree. What we provide you with: 1. Your very own fully functioning personal web site. This eight page web site is an indispensable sales tool post cards. We provide you with all the order forms and marketing materials you need. 3. A knowledgeable and friendly staff. We have a great deal of experience in the Christmas Tree industry and we are more than happy to help you in any way possible.