International Petroleum Marketing

Size: px
Start display at page:

Download "International Petroleum Marketing"

Transcription

1 An Intensive 5 Day Training Course International Petroleum Marketing Dec 2018, London 04-JAN-18 This course is Designed, Developed, and will be Delivered under Iso Quality standards

2 International Petroleum Marketing Why Choose this Training Course? No matter how experienced a Petroleum manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within the petroleum, oil and gas s. But, being able to make effective marketing decisions isn t just about choosing a Yes or a No based on the information in front of you. Much more than that, it s about being able to find a compromise, often between complex and conflicting parameters. This highly-interactive PetroKnowledge International Petroleum Marketing training course is tailor-made for petroleum, oil and gas professionals, and will help you understand how to successfully market in one of the world s most challenging environments. This training course will examine: A petroleum marketing overview, including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum The issues and challenges associated with marketing petroleum products Petroleum marketing trends how petroleum products are changing, and how marketers can respond Worldwide demand and pricing for petroleum products how do organisations like OPEC affect production and price Where profits are made in the supply chain, and how these can be driven higher Devising and implementing a successful specific marketing strategy The role and value of branding within the petroleum What are the Goals? By the end of this PetroKnowledge training course, participants will learn to: Devise and implement a fully-featured petroleum specific marketing strategy Understand the economic drivers affecting the international petroleum market Use a portfolio of marketing tools to deliver a cogent message Be familiar with how the media works Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace Who is this Training Course for? The training course is designed to benefit existing petroleum industry marketing department personnel, directors and other staff within the. In particular, the following will find it invaluable: Those new to the petroleum industry Existing personnel in the, who are migrating to a marketing related function Marketing staff looking to gain a greater insight into the Staff wishing to understand how the economics of the affect their marketing function

3 Membership No.: How will this Training Course be Presented? Delegates will be involved in a highly interactive learning environment, learning how to identify the tips and tricks that professional petroleum- marketers use to maximise brand leverage, visibility, awareness and crucially credibility in this highly competitive marketplace. Training Course methodology will include handouts, flipcharts, questions and participation from participants, as well as the course tutor posing a series of scenarios and both real-world & theoretical examples. Organisational Impact An understanding of how to devise a -specific marketing strategy An ability to implement their strategy to ensure success A greater insight into the marketing and economic workings of the petroleum How to explain and justify your marketing decisions and strategy An appreciation of the functions of a marketing officer, manager and director within the industry A promotional template that can be used to guarantee a competitive edge Personal Impact An enhanced knowledge of marketing theory, with direct relevance to the petroleum An appreciation of macro and micro-economic issues affecting the petroleum Practical understanding of how to apply their marketing knowledge to their everyday work environment Which marketing tools provide the best returns in the petroleum How to integrate digital marketing and social media with other forms of marketing within the petroleum The value of good PR How to deal with a crisis QualIty CertIfICatIon Member of Clear Concepts. Clean Environment. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc. International Petroleum Marketing

4 Day Three: Matching Petroleum Sector Marketing to Micro and Macro-Economics The macroeconomic environment why it matters to the petroleum Worldwide demand and pricing for petroleum products How to analyse the market and evaluate the impact of trends on future development Conducting a PESTEL analysis the how and why of your marketplace How crude oil and petroleum markets are established on global and regional levels How organisations like OPEC affect petroleum production markets worldwide Marginal utility where profits are made in the Product and service differentiation Daily Agenda Day One: The Petroleum Sector A Marketing Overview The basics of marketing petroleum products, including market dynamics and distribution channels Petroleum marketing overview the key participants and infrastructures Commonly-marketed products and the issues & challenges affecting them Who to market to, defining your message, customer segments and their needs & expectations The role of effective branding within the petroleum Key business processes involved in marketing petroleum products to different customers and stakeholders Day Two: Retail and Wholesale Marketing in the Petroleum Sector How retailers market various petroleum products to their customers The AIDA model in relation to the petroleum Refining and highlighting your key brand differentiators How segmentation and positioning are critical to petroleum marketing success Wholesale marketing how companies market in bulk including to distributors and re-sellers Analysis of transportation, B2B & B2C, domestic, industrial & commercial and multinational segments Product competition in the petroleum marketplace Day Four: The Rise of Digital Marketing in the Petroleum Sector Digital Marketing a definition and petroleum specific explanation How to use digital and traditional in an integrated petroleum campaign Integrating your various social media platforms to maximise reach across the petroleum Dealing with customer, supplier and other industry stakeholder complaints on social media Increasing views, likes and clicks across various digital platforms When to advertise on social media how to reach key oil, gas and petroleum accounts via new channels Using techniques to generate industry relevant click throughs Measuring digital impact and footprint Developing a full digital strategy in the petroleum Day Five: Putting Your Plan into Practice What to do if things go wrong how to handle a crisis within the petroleum Liaising with journalists and thought leaders Planning ahead implementing your oil & gasspecific strategy Broadcast media versus printed versus online integrating your coverage Demonstrating value and ROI within the petroleum Internal communications the benefit of telling your colleagues International Petroleum Marketing

5 International Petroleum Marketing 4 Date Venue Fee($) Dec 2018 London $5,500 This fee is inclusive of Documentation, Lunch and Refreshments Please use BLOCK CAPITALS to fill in this form. It is important that you read carefully through all information before starting to complete the form. registration details family name: first name (Mr./Ms.): Position: Company: Mailing address: telephone: Mobile: fax: authorisation authorisation by: Position: Company: Mailing address: telephone: Mobile: fax: In-house Training training Maximize your training budget and have several members of your staff, who require specific training, to attend with the advantage of not incurring additional travel costs when attending a public training courses & seminars. Would you like a PetroKnowledge training course delivered at a time or location to suit you? Would you like PetroKnowledge to tailor a course from our comprehensive library of programmes? Or would you like us to create an entirely new, bespoke course to suit the exact needs of your organisation? Working in partnership with our clients, PetroKnowledge provides an enjoyable, creative learning experience that enables participants to develop their skills and knowledge. We can deliver not only generic, off-the-shelf courses from our extensive learning portfolio, but we can provide tailored as well as bespoke learning on any aspect of skill development or knowledge. Our in-house courses are conducted by the same expert trainers who conduct PetroKnowledge public courses so you can be assured they will fulfill the learning objective of any organisation

6 booking terms & CondItIons Booking Bookings for courses can be made via our website (petroknowledge. com) or by contacting our Registration Desk on or at reg@petroknowledge.com For on-line bookings, please select the course that you require and click on the Register Now button, following the instructions step by step Upon receipt of booking in order, enrollment on the respective training course will be confirmed by Registration Team with all necessary documentation Invoicing and Payment Our fees include course presentation, relevant materials, physical & digital documentation, lunch and refreshments served during entire training. Accommodation charges are not included in the course fees Course fees are payable upon booking unless a valid, authorized Purchase Order is provided and accepted Invoices will be sent via /courier to the ID/name and address provided We prefer to have the fees payment in our account before the start of training course. However, if your company has a different payment policy, the same should inform us in advance The currency of fees is in US Dollars (USD). Payments can be made in USD or UAE local currency AED (Arab Emirates Dirhams) either by Bank Transfer or by Credit Card. Our Bank Account details will be provided on the Invoice Please note that we do accept payment by cash, in USD or AED, only for the last minute bookings Cancellation of Courses It may be necessary for PetroKnowledge to amend or cancel any course, course times, instructors, dates or published fees due to unforeseen circumstances and we reserve the right for such changes Any amendments will be advised before the course start date and any bookings already paid in full will not be subject to increased fees Cancellation by Client Once you have completed your booking, received your confirmation of enrollment and a dated payment Invoice, you are deemed to have a contract with PetroKnowledge. You reserve the right to cancel this contract given the below terms All cancellations must be received in writing at reg@petroknowledge. com and info@petroknowledge.com at least 14 days prior to the training After the cancellation period has expired, consideration may be given, on a case to case basis, if a registered delegate nominates a substitute on the same course, shifts to next session of the course or moves to a new course For a cancellation request made on or before the statutory 14 day cancellation period, a refund may be given or a credit note issued which can be used against future course fees A 25% administration fee (of the total course fee at the time of booking) will be charged for any cancellations made outside of the statutory cancellation period Attendance Certificate offices: Middle east: P.O. Box: , Abu Dhabi, U.A.E. Tel: europe: AB25 1HF, 1Berry Street Aberdeen, Scotland, UK Tel: usa: Pennzoil Place 700 Milam, Suite North Tower Houston, Texas 77002, USA Tel: E: info@petroknowledge.com The daily course schedule should be accurately followed to ensure undeterred implementation of our training All delegates, who participated in their course throughout, will receive the Certificate of Completion on the last day Please report any foreseeable absences to a PetroKnowledge representative or to your sponsors directly An absence of three (3) or more sessions of the course will invalidate your eligibility for the Certificate of Completion Follow us on: