Introductions L. Dennis Burns, CAPP

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2 Introductions L. Dennis Burns, CAPP Senior Practice Builder/ Regional Vice President 7878 N. 16th Street, Suite 300 Phoenix, AZ P: F: C: E: Dennis.Burns@kimley-horn.com

3 3 Presentation Overview Transforming the Parking Paradigm Parking was Parking is How the Paradigm is Shifting Embracing Innovation Leveraging Technology Advancing Program Branding, Marketing & Communications Community Partnering Reinventing the Urban Environment Creating Sustainable Programs Enhancing the EXPERIENCE!

4 What is a Paradigm Shift? Thomas Kuhn and The Structure of Scientific Revolution Kuhn argued that scientific advancement is not evolutionary, but rather is a "series of peaceful interludes punctuated by intellectually violent revolutions", and in those revolutions "one conceptual world view is replaced by another". 4

5 What is a Paradigm Shift? Think of a Paradigm Shift as a change from one way of thinking to another. Good News, the paradigm is shifting! It's a revolution, a transformation, a sort of metamorphosis. 5 It just does not happen, but rather it is driven by agents of change. (That would be you here in this room!)

6 The Evolution of the Parking Professional 6 Expand our vision and scope Think more strategically Broadening our perspective and expanding our roles into the wider realm of access management Involvement with other related disciplines makes our jobs more interesting, more varied, more relevant and more valuable

7 The Big Picture 7

8 The Big Picture 8

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12 The Big Picture 12

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20 The Big Picture 20

21 The Big Picture 21

22 The Big Picture 22

23 The Big Picture 23

24 The Evolution of the Parking Industry How Has Parking Been Changing? 24 (Parking was Parking is )

25 Parking Was Parking Is

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42 How is the Paradigm Shifting?

43 How is the Parking Paradigm Shifting? Eight Key Areas 1. Embracing Innovation 2. Leveraging Technology 3. Improved Planning 4. Advancing Program Branding, Marketing & Communications 5. Community Partnering 6. Reinventing the Urban Environment 7. Creating Sustainable Programs 8. Enhancing the EXPERIENCE!

44 Embracing the new world of TDM Innovations 44

45 Embracing the new world of TDM Innovations 45 Do you know about the TRANSP-TDM listserv? TRANSP-TDM listserv is provided as a service to the TDM community by the National TDM and Telework Clearinghouse ( The Clearinghouse is part of the National Center for Transit Research located at the Center for Urban Transportation Research at the University of South Florida. To subscribe, go to: ctions.htm

46 Leveraging Technology Technology is changing everything! But it is primarily affecting four key areas in the parking arena: 46 Payment Options Management Information Communications Planning

47 Technology & Payment Options 47 Increased flexibility and customer options Cash/Coins Credit/Debit Cell Phone Toll Tags Internet Payment E-Coupons

48 48 Technology & Management Information Real-time, wireless parking availability data Predictive Algorithms GPS / Location Information GIS Integration The Connected Traveler Improved Planning Data and Tools

49 Technology & Communications Where can I find parking? How much will it cost? What if I need more time? Performance-Based Pricing? Eliminate time limits? 49

50 Enhanced Planning and Planning Tools New Urbanism BIM New Modeling Tools 3-D Computer Modeling 50

51 51 Advancing Program Branding, Marketing & Communications Improved Signage and Graphics Enhanced Professional Image Better consumer information

52 Marketing & Communications Everything I need to know I learned in Kindergarten 52

53 53 Community Partnering Parking Programs Are Becoming Vital Community Partners Funding Partnerships Downtown Master Plans Community Bike Programs Collaborative Car Share Programs Enhanced Pedestrian Amenities Community Program Support Farmer s Markets Downtown Festivals

54 54 Community Partnering Parking & Downtown Management

55 Our Role in the New Urban Environment Integrated Parking in Mixed-Use Developments Architectural Integration Promoting Walkability Balanced Parking and Transportation Programs Friendly Not Free 55

56 Our Role in the New Urban Environment 56 Embracing New Urbanism Form-Based Code Transit Oriented Development Prioritizing Placemaking Mobility Oriented Design

57 Enhancing the EXPERIENCE! The Experience Economy First & Last Impressions Investment in Good Design Parking Interior Environment Enhancements 57

58 58 Enhancing the EXPERIENCE!

59 59 Enhancing the EXPERIENCE!

60 60 Enhancing the EXPERIENCE!

61 61 Enhancing the EXPERIENCE!

62 In Summary M o r e T h a n P a r k i n g

63 The New Paradigm: Integrated Access Management Expanding our vision to encompass a variety of integrated access strategies M o r e T h a n P a r k i n g

64 Integrated Access Management A single program with benefits for multiple modes makes individual elements stronger. Respecting the needs of participants to occasionally vary their modes helps overcome initial reluctance. Transit Bikeshare Vanpool 64 Carshare Cycling Walking Carpool

65 We ve Earned a Seat at the Big Table The Big Picture Example: Dallas Downtown 360 Plan

66 Downtown 360 Plan TRANSFORMATIVE STRATEGIES: 1. Expand Transit and Realize TOD Potential 2. Create Vibrant Streets and Public Spaces 3. Ensure Great Urban Design 4. Diversify and Grow Housing 5. Reform the Approach to Parking A Parking Strategic Plan became and Integral Element of the Overall Dallas Downtown 360 Plan 3. 4.

67 67 Today s Parking Professionals

68 PARKING MATTERS!

69 Thank You! 69 Discussion