2010 Cumulative Survey report

Transcription

1 2010 Cumulative Survey report Prepared by: - 1

2 Objectives 3 Advertisement Recognition/Readership Scores 4 Pass along readership 8 How many of last four issues read 9 Actions taken after reading articles/ads in NASA Tech Briefs 10 Receive e-newsletter, the INSIDER 11 Actions taken as result of reading INSIDER 11 Social Media used for business purposes 12 Anticipated use of online resources 13 Influence of NTB advertising on search engine/directory use 14 Use E-Book Reader or Kindles 15 Plan to purchase E-Book Reader or Kindle 15 Engineering Disciplines 16 Engineering Responsibilities 17 Anticipated budget for specific purchases 18 Other publications received and read regularly 19 Readership Scores for editorial 20 Ranking Scores for editorial 20 Methodology 25-2

3 NASA Tech Briefs commissioned Lion Associates to conduct a survey of the advertising and editorial readership of its March, June, and September 2010 issues. Other areas measured in the survey are: Response to ads Pass along readership How many of last four issues read Actions taken as result of reading articles and ads Receive e-newsletter, the INSIDER Actions taken as result of reading INSIDER Social Media used for business purposes Anticipated use of online resources Influence of NTB advertising on search engine/directory use Use E-Book Reader or Kindles Plan to purchase E-Book Reader or Kindle Engineering Disciplines Engineering Responsibilities Anticipated use of online resources Anticipated budget for specific purchases Other publications received and read regularly Readership Scores for editorial Ranking Scores for editorial Methodology - 3

4 1. Using your copy of NASA Tech Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue. Advertisements with Top Ten RECOGNITION SCORES: Recognition Score is the percentage of all respondents who indicated that they either read some or recall seeing an advertisement. Digi-Key Corp. 60% Autodesk 57% COMSOL 55% National Instruments 53% MathWorks 51% IEEE 48% Agilent Technologies (Function Generator) 48% Stanford Research Systems 46% Create the Future Design Contest 46% Sealevel Systems 44% Yasakawa Electric America 44% FLIR Commercial Vision Systems 44% Helical Products Company 43% - 4

5 1. (Continued) Using your copy of NASA Tech Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue. Advertisements with Top Ten READERSHIP SCORES: Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement. Create The Future Design Contest 40% Digi-Key Corp. 33% Agilent Technologies (Function Generator) 33% Autodesk 32% MathWorks 30% IEEE 30% Proto Labs 30% COMSOL 30% Dassault Systemés SolidWorks Corp. 28% FLIR Commercial Vision Systems 28% National Instruments 27% Helical Products Company 26% Eagle Stainless Tube & Fabrication 25% Parametric Technology Corp. (PTC) 25% Forest City Gear 24% Agilent Technologies (DAQ Switch Unit) 24% Fotofab 23% Yasakawa Electric America 23% Stanford Research Systems 23% Measurement Computing 23% - 5

6 Summary of Results (%): Advertiser Agilent Technologies (DAQ Switch Unit) Agilent Technologies (Function Generator) Months Recognition Score Readership Score March, June 49% 24% March, June 48% 33% Astro-Med March, September 35% 21% Autodesk March, June 57% 32% Bishop-Wisecarver June, September 34% 19% COMSOL March, June, September 55% 30% Create the Future Design Contest March, June 46% 40% Dalsa Digital Imaging June, September 38% 21% Dassault Systemés SolidWorks Corp. March, June, September 41% 28% Dewetron March, June, September 33% 15% Digi-Key Corp. March, June, September 60% 33% Dimension March, September 35% 19% Eagle Stainless Tube & Fabrication FLIR Commercial Vision Systems June, September 36% 25% June, September 44% 28% Forest City Gear June, September 42% 24% Fotofab March, September 40% 23% HBM June, September 28% 10% Helical Products Company March, September 43% 27% IEEE June, September 48% 30% Integrated Engineering Software March, September 31% 19% MathWorks March, June, September 52% 30% - 6

7 Advertiser Months Recognition Score Readership Score Matrox Imaging June, September 38% 21% Measurement Computing June, September 40% 23% MicroStrain March, June, September 39% 20% Mill-Max Manufacturing Corp. March, June, September 36% 19% Morehouse Instruments March, September 31% 15% MS Kennedy Corp. March, September 33% 18% National Instruments March, June, September 53% 27% NuSil Silicone Technology March, June 33% 21% Parametric Technology Corp. (PTC) March, June, September 41% 25% Penn Engineering March, June 37% 21% Powerex March, September 36% 17% Proto Labs March, June, September 41% 30% Protocase June, September 35% 12% Sealevel Systems March, September 34% 17% Stanford Research Systems June, September 46% 23% Yasakawa Electric America June, September 44% 23% - 7

8 2. How many people, other than you, also read or looked into your copy of NASA Tech Briefs? If none, please write 0. [March, June, September]. Average is 1.4 Additional Readers Per Copy Average is 2.4 Readers Per Copy Total - 8

9 3. How many of the last four issues of NASA Tech Briefs have you read or looked into? [March, June] 78% of respondents read at least three of the last four issues of NASA Tech Briefs; 57% read all four. - 9

10 4. Which of the following actions have you taken in the last 12 months as a result of reading articles or ads in NASA Tech Briefs? (Check all that apply.) [March] * Other responses included: Forwarded/discussed/showed information/device/invention to staff, students, colleagues, and co-workers. Sought permission to use demo unit - 10

11 5. Do you receive NASA Tech Briefs newsletter, the INSIDER? [September] 6. If yes: Which of the following actions have you taken as a result of reading the INSIDER? (Check all that apply.) [September] 92% of respondents took an action as a result of reading the INSIDER. - 11

12 7. Which of the following social media sites do you use for business purposes? (Check all that apply.) [March] 30% of respondents use social media sites for business. - 12

13 8. Over the last 12 months, do you expect your participation in/use of the following to increase, decrease, or stay the same? [September] - 13

14 9. When you use a search engine or an online directory (such as GlobalSpec or ThomasNet) for a product or solution, are you more likely to click to a company s website if you saw their ad in NASA Tech Briefs? [June] 77% of respondents are more likely to click to a company s website if they saw their ad in NASA Tech Briefs. - 14

15 10a. Do you currently use an E-Book Reader or Tablet such as the Kindle or ipad? [June] 10b. Do you plan to purchase an E-Book Reader or tablet in the next six months? [June] Plan to purchase an E-Book Reader or Tablet Do not plan to purchase an E-Book Reader or Tablet - 15

16 11. In which of the following engineering disciplines are you involved? (Check all that apply.) [June] Other responses include: Industrial Controls, Biophysics, Human Factors, Systems Design, Geotechnical, Electrical, Remote Sensing, GIS, Research Chemist, IT Consultant, Environmental, Management, Welding, Food Process, Drug Discovery, Education, & Project Engineering and Management - 16

17 12. Which of the following best describes your engineering responsibility? (Check one.) [June] 50.9% manage an engineering department, team or project. Other responses included: Corporate Management, Reliability, Consulting, Design, BMET, Research & Development, General Manager, President, Company Partner, Technology Training, Education, Maintenance - 17

18 13. For purchases of equipment, software, and services that you influence at your company, do you expect the budget to increase, decrease, or remain the same in 2011, compared to 2010? (Check one.) 79% of respondents who influence purchases at their company expect their budget to increase or stay the same in 2011, compared to

19 14. Which of the following publications do you receive and read regularly (at least 3 out of 4)? [March, September] Publication Receive Read Regularly Advanced Imaging 5% 2% COTS Journal 4% 3% Design News 23% 25% Design World 16% 15% EDN 21% 15% EE Times 13% 11% Electronic Design 22% 18% Electronic Products 13% 7% Embedded Systems Design 6% 2% Evaluation Engineering 6% 8% Laser Focus World 20% 14% Machine Design 20% 17% Mechanical Engineering 13% 10% Medical Design 13% 7% Medical Device & Diagnostic Industry 3% 3% Microwave Journal 8% 5% Microwaves & RF 8% 7% Military & Aerospace 15% 18% Photonics Spectra 16% 13% Product Design & Development 11% 10% Test & Measurement World 8% 7% Vision Systems Design 7% 5% - 19

20 15. Please (A) check how thoroughly you read each of the following articles/ departments that appeared in the March, June, and September issues of NASA Tech Briefs and also (B) check how you rate each article you read. TOP 5 READERSHIP SCORES: Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial. Technologies of the Month [June] 75% Nanotechnology Innovations Advance Electronics Materials & Manufacturing [June] 75% Technologies of the Month [March] 73% Applications Briefs [June] 70% Application Briefs [March] 68% Technologies of the Month [September] 61% TOP 5 RANKING SCORES: Ranking Score is the percentage of all respondents who ranked the Section Excellent or Good. Technologies of the Month [June] 58% Nanotechnology Innovations Advance Electronics Materials & Manufacturing [June] 55% Technologies of the Month [March] 53% NASA Patents [March] 52% Application Briefs [June] 51% - 20

21 Summary of Results (%): Readership Score [March, June, September] Department/Article Read Some Read More Than Half Readership Score Technologies of the Month [June] 37% 38% 75% Nanotechnology Innovations Advance Electronics Materials & Manufacturing [June] 33% 42% 75% Technologies of the Month [March] 37% 36% 73% Application Briefs [June] 35% 35% 70% Application Briefs [March] 34% 34% 68% Technologies of the Month [September] 24% 37% 61% Green Design Briefs [March] 31% 29% 60% NASA Patents [September] 21% 37% 58% Who s Who at NASA [June] 26% 32% 58% Green Design Briefs [June] 31% 27% 58% Advanced Automotive Design with Innovative Collaboration [June] 29% 29% 58% Application Briefs [September] 23% 33% 56% NASA Tech Needs [March] 28% 28% 56% Product Focus: Design & Analysis Software [June] 35% 20% 55% UpFront [June] 30% 24% 54% Teleoperation of Unmanned Vehicles Using Immersive Telepresence [June] 27% 27% 54% Technology Focus: Data Acquisition [June] 30% 23% 53% NASA Tech Needs [June] 29% 31% 50% Who s Who at NASA [September] 16% 31% 47% UpFront [March] 25% 22% 47% - 21

22 Department/Article Technology Focus: Test & Measurement [September] Read Some Read More Than Half Readership Score 18% 28% 46% NASA Patents [March] 37% 8% 45% Who s Who at NASA [March] 25% 20% 45% UpFront [September] 18% 26% 44% Technology Focus: Data Acquisition [March] 24% 20% 44% NASA Tech Need: Icing Protection for UAV Aircraft [September] 16% 26% 42% Green Design Briefs [September] 12% 27% 39% Product Focus: Test Instrumentation [March] 26% 13% 39% Is It Time to Try Direct Digital Manufacturing [September] Advancements in Full Motion Video [September] NASA Awards 2009 Software of the Year [September] 12% 26% 38% 16% 21% 37% 15% 19% 34% - 22

23 Summary of Results (%): Ranking Score Department/Article Excellent Good Fair Ranking Score Technologies of the Month [June] 25% 33% 5% 58% Nanotechnology Innovations Advance Electronics Materials & Manufacturing [June] 24% 31% 5% 55% Technologies of the Month [March] 21% 32% 6% 53% NASA Patents [March] 21% 31% 3% 52% Application Briefs [June] 19% 32% 7% 51% Application Briefs [March] 21% 29% 8% 50% NASA Patents [September] 15% 32% 4% 47% Application Briefs [September] 18% 28% 3% 46% Technology Focus: Test & Measurement [September] 17% 27% 1% 44% Technologies of the Month [September] 17% 27% 6% 44% Green Design Briefs [March] 15% 28% 6% 43% Who s Who at NASA [June] 14% 29% 6% 43% Technology Focus: Data Acquisition [June] 14% 29% 5% 43% Green Design Briefs [June] 13% 30% 6% 43% Advanced Automotive Design with Innovative Collaboration [March] 13% 28% 5% 41% NASA Tech Needs [March] 13% 28% 7% 41% UpFront [June] 14% 27% 5% 41% NASA Tech Needs [June] 14% 27% 5% 41% Who s Who at NASA [September] 10% 31% 4% 41% - 23

24 Department/Article Excellent Good Fair Ranking Score Teleoperation of Unmanned Vehicles Using Immersive Telepresence [June] 19% 21% 5% 40% UpFront [March] 8% 30% 7% 38% NASA Tech Need: Icing Protection for UAV Aircraft [September] 18% 20% 4% 38% Green Design Briefs [September] 14% 23% 4% 37% UpFront [September] 15% 21% 4% 36% Who s Who at NASA [March] 11% 24% 3% 35% Product Focus: Design & Analysis Software [June] Is It Time to Try Direct Digital Manufacturing [September] NASA Awards 2009 Software of the Year [September] Advancements in Full Motion Video [September] 13% 22% 9% 35% 15% 20% 2% 35% 13% 21% 5% 34% 13% 17% 6% 30% Technology Focus: Data Acquisition [March] 8% 19% 8% 27% Product Focus: Test Instrumentation [March] 5% 20% 8% 15% - 24

25 NASA Tech Briefs provided the names and addresses of approximately 2100 subscribers, selected on an Nth name basis, for each of the three surveys conducted in As an incentive, they were also advised that upon completion of the survey they would be entered into a random drawing to win an American Express gift certificate. The initial advising readers of the upcoming survey went out approximately two weeks prior to the survey launch. At this time they were asked to save a specific issue. Within the next seven days, the survey was sent out with a link to complete the survey online. reminders were sent out after the survey was sent. The results were based on 313 completed questionnaires that were submitted electronically. - 25