Simple. Actionable. at your dealership. steps to improve the. -in as little as 5 minutesguaranteed!

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1 Simple Actionable steps to improve the at your dealership -in as little as 5 minutesguaranteed!

2 GET STARTED WITH A FREE DEMO! 100% Customized Simple Strategies Guaranteed Results Finally, An Advertising Strategy That Can Double Your Dealership's Traffic And Sales In As Little As 30 Days And Without Spending More On Advertising Guaranteed! Click Here to Claim Yours 2 Traffic Institute The Four Core Essentials

3 LEADERSHIP [lee-der-ship] noun "To guide or direct a group." Your job is to create a clear path for others to follow that leads to the fulfillment of your goals. 3 Traffic Institute The Four Core Essentials

4 Core Essential #1: Leadership Let's begin at the top, with YOU! Everything starts with leadership. Ideas without leadership fail. If you fail to lead, you fail. Sounds simple, but it's not. It's absolutely essential for you to understand your job as a leader. The crucial ingredient to being an amazing leader is the ability to effectively lead oneself. You must be able to make the difficult decisions that will move your business in the right direction and dedicate time to constantly improve yourself. 4 Traffic Institute The Four Core Essentials

5 It's like when you're sitting on an airplane, and the flight attendant reminds you that in case of an emergency, you'd better get your own oxygen mask on before you attempt to help anyone else. It's obvious that you won't be any good to anyone else if you're passed out on the floor. It's the same with your dealership you must have your head on straight and a clearly defined path or the "plane" will come crashing down around you. So first, lead yourself. Then, lead others, and then you can transition into the development of a strong culture, which creates a strong foundation on which you can build the right processes. Once you have those things in place, we ll show you how to layer on right marketing that will attract more customers than you ever thought possible and supercharge your dealership s growth. For now, let's continue to focus on leadership. 5 Traffic Institute The Four Core Essentials

6 LEADERSHIP OF SELF & OTHERS What are the important elements of LEADERSHIP? 1. Effective and Clear Communication. Defining your organization's goals and making sure everyone understands these goals. 2. Inspire others to believe their life and career is bigger than selling cars. 3. Development, Management and Accountability of Expectations. Knowing, understanding, and clearly communicating your expectations is your job as a leader! 4. Understanding the people in your organization who are they and where do they want to go. Listen. Listen. Listen. 5. Encourage goal setting for others. Help people reach their own personal goals. 6. Help your team play a fundamental role in the achievement of the company goals. Empower the right people! 7. Manage and set standards for how you use your time. Manage your time as you would like others to manage their time. 8. Lead by example. Set goals for yourself and your company. Share those goals with your team. 6 Traffic Institute The Four Core Essentials

7 ACTION STEPS 1. Organize a team meeting (or a series of meetings) where you will personally communicate the goals of your company. 2. Recognize team members when they exemplify the mission privately and publicly. LEADERSHIP CHECK-UP 3. Do you create, write down and achieve weekly and monthly goals for your store? 4. How good are you at delegating work and being the CEO of your dealership? 5. Do you regularly meet with other like-minded, positive leaders and share ideas, encouragement and success strategies that relate to growing your business and reaching your professional and personal goals? 7 Traffic Institute The Four Core Essentials

8 GET STARTED WITH A FREE DEMO! 100% Customized Simple Strategies Guaranteed Results Finally, An Advertising Strategy That Can Double Your Dealership's Traffic And Sales In As Little As 30 Days And Without Spending More On Advertising Guaranteed! Click Here to Claim Yours 8 Traffic Institute The Four Core Essentials

9 MORE INFO If you re interested in more information on how to multiply the amount of leads and traffic your store is seeing, click here for your free demo. Let us show you how you can start selling more now, just click here. Travis Miller The Big Idea Guy Jimmy Vee The Five Foot High Marketing Guy Jimmy Vee & Travis Miller are experts on attracting customers, authors of Gravitational Marketing: The Science of Attracting Customers and founders of The Traffic Institute. 9 Traffic Institute The Four Core Essentials