Facebook Business Page Set Up Guide For Real Estate Agents

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1 Facebook Business Page Set Up Guide For Real Estate Agents k n o w l e d g e a b l e a n d c r e A U T H O R : T O N I L A R S E N

2 Legal / Disclaimer The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. In practical advice books or reports, like anything else in life, there are no guarantees of income made. Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly. This report is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of licensed, qualified and competent professionals in legal, business, accounting, and finance fields. ALL RIGHTS RESERVED No part of this report may be altered in any form whatsoever, electronic or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates or partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. The Purchaser or Reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the Australia or any other jurisdiction is the sole responsibility of the Purchaser or Reader. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any Purchaser or Reader of these materials. Copyright 2017 ToniLarsen.com.au

3 Why did I write this guide? My goal is that after reading this guide, you ll be more confident about setting up a Facebook business page, so you can reach and engage with the more than 1.79 billion people who log into Facebook every month, with the majority logging in daily. Your Facebook business page is an extension of your business and can become an effective part of your overall marketing and advertising, while also providing a platform to build stronger customer relationships, attract referrals, leads, listings and sales. Since Facebook is a search engine like Google, Yahoo, Bing or the many other platforms people are using today. It s vital to ensure your business page contains findable and up-to-date information that effectively expresses your business and services to both a local or global audience.

4 Who is this guide for? If you re new to real estate or you re an experienced agent, this guide is for you. After going through this guide, you ll quickly discover how to set up your business page on a solid foundation to get the greatest benefit from your page. This essential guide covers the 4 most important steps to setting up your business page: Your category page and username Your profile picture Your cover picture or video, and... Your about information Let s get started.

5 Step 1. Choosing your category page and username The first step to setting up your business page is to choose a category page. Facebook gives you 6 category options. These Facebook business page types are: Local Business or Place Company Organization or Institution Brand or Product Artist, Band or Public Figure Entertainment Cause or Community

6 From these 6 category page choices, the Artist, Band or Public Figure is recommended for real estate agents. And here s why As an agent, you want your business page to represent YOU (as a Public Figure) no matter which agency you are employed with at any given time. By choosing this page type means... YOU are seen as a Public Figure where you re not representing any one particular company or agency. Rather, you re building your own credibility, authority and brand name that moves locations and agencies with you. Alternatively, if you have your own website as an agent, you would choose the category Brand or Website.

7 Choosing your page username Before you read how to choose your username, it s important for you to understand the term URL. URL is the short version for: Uniform Resource Locator. The URL is the unique address for a file that is accessible on the Internet. The URL is the text you type into your internet browser when you want to go to a website. It's a web address like: Let s say your name is John Smith. You would try to claim the same username John Smith for your business page. Your Facebook URL or address would then be displayed as -- rather than Facebook s own unique business page ID or URL which is displayed as:

8 Note: Facebook also encourages you to consider the following when creating a username for your page: As well as these considerations Your potential audience on Facebook is growing exponentially. "Facebook announced in June 2017, that it has 2 billion active users and more than a billion use the site every day." - Facebook

9 Claiming your Vanity URL Once you ve set up your business page and your new page reaches 25 likes, Facebook also recommends you claim your business page Vanity URL. Here s why Facebook has people's ATTENTION and INTEREST! "Of those who use Facebook, 94% said it was their preferred digital platform. Facebook was used by more people, more frequently, for longer periods of time compared to other social media platforms, and search engines." - Facebook

10 Here s how a Vanity URL compared to Facebook s unique business page ID or URL is displayed on your business card. When displaying your Facebook business page address on your business card or in print. A Vanity URL looks professional, is shorter and easier to remember rather than the standard Facebook ID or URL which is shown as ref=ts/ at the bottom of this example business card below. Note: It s easier for people to remember John Smith rather than Facebook s ID or URL when people search on Facebook.

11 Step 2. Your profile picture When displaying your Facebook business page address on your business card or in print. Your profile picture is one of the first things someone will see when searching for or landing on your business page. Your profile picture is also posted along-side EVERY post or comment your business page makes using Facebook. Give some thought to your profile picture because it represents your page on Facebook. It can appear in the newsfeed of people who have liked your page. It appears when you post on your page s timeline, when you reply to comments and when you (as your page) post or comment on other pages.

12 Your profile picture can be: A business logo A picture of yourself A product picture An animated GIF (An image that moves) Your profile picture also needs to be square (not rectangle) as it will be cropped to size when you upload it to Facebook. Your profile picture displays at: 160 pixels wide x 160 pixels tall on computers 128 pixels wide x 128 pixels tall on smartphones 36 pixels wide x 36 pixels tall on most feature phones ** Facebook recommends A PNG file for your profile picture.

13 Here s an example of an incorrectly sized profile picture. The profile picture below has not been sized correctly to display on Facebook. The profile picture has been cropped by Facebook so the complete text on the picture is no longer visible. Which means people will not see a complete business name or tagline.

14 Note: If you use text in your profile picture be sure it s sized correctly, it s clear and easy to read on Facebook and all screen sizes because your profile picture is prime real estate on Facebook. Here s an example of a profile picture designed and sized correctly. The brand name speaks for itself.

15 Step 3. Your cover photo Your cover picture is the large photo at the top of your business page. Like your profile picture, your cover picture is one of the first things someone can see when visiting your page. Think of your cover picture as a storyboard on Facebook. Your cover picture needs to be: Interesting to grab people s attention Relevant to your business, products or services Up-to-date and of professional quality Optimised for Facebook s image dimensions

16 Your cover picture can be an images (or second video) of your: Most popular products or services Customers using your products or services Company s definitive unique selling proposition Company s tagline or phrase that explains your business Products or services on special for specific times or occasions Employees (or yourself) in action or behind the scenes at work Your cover picture size displays at: 858 pixels wide by 315 pixels tall on computers 640 pixels wide by 360 pixels tall on smartphones Doesn t display on feature phones ** Facebook recommends A PNG file for your cover picture.

17 Here s an example of an incorrectly sized cover picture. The cover picture below has not been sized correctly to display on Facebook. The picture has been cropped by Facebook so the text on the picture is not completely visible. This may seem trivial to some, but if attention to detail is important when doing business as: A plumber, an electrician, a doctor, a dentist or a real estate agent. Having a cover picture that looks professional and displays correctly shows you understand the importance of attention to detail when providing products or services to a customer or client.

18 Here s a cover picture which has been sized correctly to display on Facebook. Again, the brand name speaks for itself and the text or name are clearly visible. Note: Your cover picture must not be deceptive, misleading or infringe on someone s rights. "There are 1.74 billion Facebook mobile active users for December 2016 which is an increase of 21% year-over-year." - Facebook, 2017

19 Step 4. Your about information The about information of a business page is equally as important as the about information on your website. It s the page where people learn about you, your story, your business and how the products or services you offer will benefit the reader. Here s an image of FacebookAU's own about information.

20 Depending on your page s category, different features are available for your page. The Facebook table below outlines the different page categories (across) and the features that are available to them (down.) The about information of a business page (depending on the category) can also include: A company overview Your company services Company milestones Your page user name Company or personal awards General personal and business information A company s mission or reason for being

21 Impressum ownership, legal, terms and conditions Customer and client testimonials Product descriptions and links to a site or sales page An introduction story video Your personal interests Your business page start date Your product or service price range Parking and transport details Your other social network links Business opening hours and directions Contact details and a link to your website Important points Choosing the best category and username is an important step when setting up your Facebook business page, as is completing the about page because the more relevant information you share, the more it shows people you re open and ready for business. Plus, Google uses this information to rank your business page in their search results... sometimes faster than a website.

22 Conclusion: Facebook is now the number one platform to research, target, connect and engage with the nearly 2 billion people who use Facebook and the 1 billion who log into Facebook every day. Being on Facebook starts with a business page set up the right way so you can showcase the products or services you offer. You can build long-lasting relationships with your existing and potential customers or clients, as well as provide Johnnie on the spot information, feedback and the best possible customer service. Thanks for your attention. Toni Larsen Web: ToniLarsen.com.au toni@tonilarsen.com.au To have your business page set up the right way... go here: