XOTELIA. Press Pack. One single interface to update up to 40 online calendars. 58 partnerships. An international presence in 79 countries.

Transcription

1 Press Pack XOTELIA A solution designed for small hospitality businesses, guesthouses, pensions and vacation rentals facing directly the rise of the Online Travel Agencies (Booking, Airbnb, Expedia ). One single interface to update up to 40 online calendars. 58 partnerships. An international presence in 79 countries. A market that represents +19 million users across the world. Presse Pack p. 1

2 XOTELIA, A TAILORED SOLUTION FOR SMALL, MEDIUM AND FAMILY RUN HOSPITALITY BUSINESSES Xotelia developed a booking solution for innkeepers managing small/medium sized hotels, guesthouses, apartments or villas. The software allows them to manage their online exposure on more than 50 online travel agencies (OTA), both local and global. The major OTAs such as Booking, Airbnb, Flipkey team up with Xotelia. BEFORE Manual updates of the rates and availabilities on every distribution website. AFTER Rates and availabilities are automatically and instantly updated and pushed from the Xotelia interface to the different websites.. Xotelia centralizes the bookings made through the different OTAs but also from the innkeeper's website and the Facebook page of his/her business. Most of the administrative tasks are removed and the online exposure is optimized. Press Pack p. 2

3 THE ANSWER TO THE SHIFT OF THE ONLINE HOSPITALITY INDUSTRY The rapid development of the online travel agencies and some websites like Airbnb disrupt the way innkeepers manage their B&B or vacation rentals around the world. For the past 15 years, online travel agencies became key players of the hospitality industry. In Europe 50 % 21% online travel agencies (OTAs), 60% of the OTA market controlled by Booking.com of all bookings come from online channels 51% of gross booking come from the hotels manage channels manually The online travel agencies (OTAs) had gross booking exceeding billion in 2013, representing $150 38% of the global online market and 13% of the global travel market Sources: PhoCusWright / Sojetn / Skift / Tnooz / ETOA / Eye For Travel & Forbes Airbnb, Booking, Expedia and many others are now part of our daily life. Their rise is impressive: the bookings made through these websites now represent more than 20% of the volume of reservation for the small hospitality businesses. The strong growth of the online travel agencies According to a study made from the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF) in France, the turnover of the Online Travel Agencies reached 12,4 billion in 2013 ( 4,2 billion in 2006). A study from the Global Travel Market Research company PhoCusWright confirmed the trend: online sales represent 35% of the sales in e-tourism market (billion of euros) ,9 12,4 9, , ,7 4, Sources: Xerfi, Fevad Presse Pack p. 3

4 AN EASY TO USE AND AFFORDABLE CHANNEL MANAGER Innkeepers save time Rates and availabilities are updated in just a few clicks = 1h/day saved and maximize their online exposure with no extra cost. Commission free " Today, Xotelia gives us so many opportunities to reach out to new clients. We are actually thinking about selling our rooms through a couple of new websites, and we know that Xotelia can help us choosing the right partners to make our business grow. Using Xotelia makes everything smooth and easy: we gained online exposure without wasting time." HOTELL VAGABOND, ABBEKÅS (SWEDEN) Press Pack p. 4

5 HOW DOES IT WORK? The Xotelia solution has been designed to preserve the innkeeper autonomy. On one side, the booking engine allows them to sell the rooms directly. On the other side, the channel manager allows them to adopt a personalized and evolving commercial strategy for every distribution website thanks to its ease of use. 1 Setting up the booking engine Type a short informative write up to welcome your visitors Fill in every field with your property information Download the pictures you would like to see displayed on the caroussel And introduce your general terms of sales 2 Allocate your availabilities Encourage direct sales Customize the number of rooms you can allocate for each OTA Presse Pack p. 5

6 3 Define the pricing strategy 1- Set up of the booking engine. 2- Allocate your availabilities. 3- Define the pricing strategy. Enter the rates you want to see on every website Different rate lines can be created depending on the innkeeper needs The account manager will help the innkeeper designing and implementing the pricing strategy during the training This personalized accompaniment helps the innkeeper to improve their online exposure and guarantee an optimized presence. Xotelia also offers the possibility to sell special packages through Facebook and to measure their performances through a statistic tool. In addition the booking engine can be highly personalized in terms of design. Rates & Business Model Users are charged on a monthly basis with a commitment of 12 or 24 months. Prices depend on the number of products and the number of websites where the innkeeper wants to be listed. Press Pack p. 6

7 XOTELIA, FACTS AND FIGURES Users Partnerships 50 % of guesthouses 58 OTAs 25 % of small/medium size hotels and hostels 25 % of short term or vacation rentals (example: Airbnb). 84 % of the users renew their subscription the second year 75 % of the users choose the Premium plan (4 distribution websites) An international presence 65 % of the users are French, 16% are Europeans and the 19% left are spread all over the world (61 countries in total) units managed by Xotelia A potential market of 19 billion units 5 of them represent by themselves 80% of the total volume of reservations: Booking Airbnb Expedia Agoda Wimdu Xotelia added value Booking engine available in 5 languages Possibility to create, edit, send and print invoices directly from the platform Remove booking errors (including double bookings) " I like the fact that I don't always have to check other websites to update my calendars. We are much busier now: we get many reservations from Booking.com and from our own website" STARFISH STUDIO B&B, SECHELT BC (CANADA) A global community of users 30 markets en Europe 20 markets in Asia and Oceania 21 markets in the USA, Canada and Americas 8 markets en Africa and Middle-East Presse Pack p. 7

8 A fast growing start-up Created in 2012, Xotelia manages nearly 25,000 units. The average monthly growth of units is 10%. During the 3rd quarter of 2015, Xotelia generated over 40 million of bookings (2 times more than during the 1st quarter of 2015). Exportations are growing really fast. During the 1st quarter of 2015, they represented 30% of the total turnover. Late 2015, the trend reversed: 70% of the subscriptions are sold outside of France and the international sales team is twice bigger than the French sales team. In average, two new markets are opened every month. The Xotelia team grew from 3 people early 2015 to 24 people late new employees should join the company by the end of Average age of the team: 28 years old. Number of nationalities: 12. The investment fund Newfund injected 1.3 million in Xotelia during the spring The objective is to reach 50,000 units by the end of The Founder Born in the USA, Jeffrey Messud graduated at the end of 2010 with a Bachelor degree with honors in Finance, Revenue Management and Real Estate at Glion Swiss Hospitality Management School. Following his graduation, he started working as Revenue Specialist at Expedia and rapidly changed to become Sales Manager in Doha, Qatar for Movenpick Hotels. Beginning 2012, he launched Xotelia. It took him 6 months of hard work to develop software that provides online distribution for B&B, apartments and villas. Xotelia press Jeffrey Messud, PDG Jeffrey.messud@xotelia.com Nicolas Daniels ndaniels@ulysse-communication.com / Eva Lejamtel, Marketing/Communication eva.lejamtel@xotelia.com Candide Louniangou clouniangou@ulysse-communication.com Press Pack p. 8