Media Pack. WELCOME WEEK University of Birmingham. Monday 22 nd September - Friday 26 th September 2014

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1 University of Birmingham WELCOME WEEK 2014 Media Pack. Monday 22 nd September - Friday 26 th September 2014 YOUR ticket to the student marketplace in Birmingham

2 Welcome Week 2014 Welcome Do you want to advertise your business to over 28,000 students? Then look no further the Guild of Students has a variety of advertising opportunities designed to take you directly to your target market. Welcome Week 2013 will see a new intake of 6,000 students and over 12,000 returning students pass through the Guild, many of whom will have no prior knowledge of student life or the city of Birmingham - there is no better time to promote and advertise to this dynamic market. Opportunities at Welcome Week 2014 include: Welcome Week Fair... 3 Distribution (Welcome Bags & Flyers)... 4 Welcome Week Guide... 6 Online Media... 7 Welcome Screens... 8 The student market has tremendous influence and buying power. Can you afford to miss out on this amazing opportunity? 2 l.langley@guild.bham.ac.uk Tel:

3 Welcome Week Onsite Activity & Experiential The Welcome Week (Freshers) Fair is one of the largest in the country with approximately 50 companies exhibiting on each of the two days and upwards of 20,000 students attending. It s the ideal platform for both local and national companies to interact face-to-face with potential customers. The fair is at the centre of the Welcome Week experience, proving popular with students of all years. Welcome Week Fair Dates: Monday 22nd September & Tuesday 23rd September Fair Stalls* & Packages: Premium 2 Day Stall Package 1,600 (+VAT) Premium Day 1 Stall (22nd September only) 995 (+VAT) (Premium stalls are located in the first quarter of the fair and come with wifi, electricity, 1 table and 2 chairs. Premium 2 day package spans the 23rd & 24th September). Standard 2 Day Stall package 1,095 (+VAT) Day 1 Stall (22nd September only) 795 (+VAT) Day 2 Stall (23rd September only) 595 (+VAT) (Standard stalls include wifi, 1 table and 2 chairs. Electricity is subject to availability and by pre-arranged request only). Experiental Activity: Larger spaces suitable for vehicles and other experiental activity. Contact Linda Langley for details. Outdoor Indoor 1,195 (+VAT) 1,195 (+VAT) *All stalls approx 6ft wide x 2.5ft deep, if additional space is required extra stall space will need to be booked. Book early, as spaces are limited. First come, first served! 3 l.langley@guild.bham.ac.uk Tel: a.fitzpatrick@guild.bham.ac.uk Tel:

4 Welcome Print & Distribution Posters: Visual advertising is still one of the most effective ways of making an impression on students. We offer all of our clients the opportunity to advertise their service, product or event, directly to the students via this medium in prime foot fall locations. A0 Poster Board: Per week Per month A3 Posters (10): Per week Per month 100 (+VAT) 300 (+VAT) 80 (+VAT) 200 (+VAT) Flyers: The only way to have flyers distributed at Welcome Week is by either booking them into the Welcome Bags, or booking a stall at the Welcome Week Fair. The University of Birmingham does not grant access for flyer distribution on campus at Welcome Week. 4 l.langley@guild.bham.ac.uk Tel:

5 Welcome Bags 6,000 Welcome Bags containing freebies, samples and leaflets are given out over the course of Welcome Week. The bag of goodies is very popular with students of all years and many organisations use them as an opportunity to give new students a taste of what they ve got to offer. The bags work particularly well if you already have your own leaflets, vouchers, or samples that you would like to be distributed in a cost-effective way. Sponsorship: 1,050 (+VAT) (Includes: full run leaflets, one colour advertisement on Welcome Bag) Booking Deadline: Friday 8th August 2014 Artwork Deadline: Friday 15th August 2014 Leaflets: Full Run Per 1,000 Samples: Full Run Per 1, (+VAT) 115 (+VAT) 1,000 (+VAT) 250 (+VAT) Booking Deadline: Friday 8th September 2014 Leaflet/Sample Deadline: Friday 12th September l.langley@guild.bham.ac.uk Tel:

6 Welcome Week Guide The official guide to what s on at the Guild of Students over the Welcome Week fortnight. 10,000 copies of this publication will be produced and distributed across the University campus (including: University Accommodation and the local student area). It s the perfect opportunity to let University of Birmingham students know what s on their doorstep. Published in September 2014 Sponsorship: 1,245 (+VAT) (Includes: logo and branding on front cover of publication, inside front cover full page advertisement, logo and branding on every right handed page in the publication, excluding advertisement pages) Advertisements: Full page colour 395 (+VAT) Booking Deadline: Friday 1st August 2014 Artwork Deadline: Friday 8th August l.langley@guild.bham.ac.uk Tel:

7 Welcome Digital The Guild of Students website (guildofstudents.com/welcomeweek2014) is the first place new students will look to find information before their arrival. In previous years the Guild s website has been extremely valuable to all students, registering over 130,000 hits during last year s Welcome Week alone. Sponsorship (for 3 months) 995 (+VAT) (Includes: premium web banner, logo and branding on all Welcome Week pages) Premium (468 x 60) Banner Per month 595 (+VAT) Digital Package Per month 795 (+VAT) (Includes: premium web banner 1 month, advert on welcome screens 1 month, 1 retweet and client post on our Facebook page during Welcome Week) Launch Date August l.langley@guild.bham.ac.uk Tel:

8 Welcome Screens The Guild of Students have five LCD screens located in our membership area. If you want your messages to be shown in the main entrance to the Guild, where students meet then this is the opportunity to you. There is limited availability for the screens so book early to avoid disappointment. One 10 second advert shown on a revolving reel One day One week (23rd September - 29th September) Two Weeks (23rd September - 6th October) 30 (+VAT) 100 (+VAT) 200 (+VAT) 8 l.langley@guild.bham.ac.uk Tel:

9 How to book Please return the completed booking form which can be found over leaf to Linda Langley either by or by fax: To request a 2014/15 Media pack or to enquire further about any of the listed welcome week promotional opportunities please contact Linda Langley either by l.langley@guild.bham.ac.uk or by calling: Please post completed booking forms to: Linda Langley Marketing & Communications Department University of Birmingham Guild of Students Edgbaston Park Road Birmingham B15 2TU Company Details: VAT No.: Company Registration No: Charity Registration No:

10 WelcomeWeek 2014 Booking Form Please return completed form to: Linda Langley Marketing & Communications Department Guild of Students, University of Birmingham Edgbaston Park Road Birmingham. B15 2TU Tel: Fax: ONSITE ACTIVITY ONLINE & DIGITAL PRINT Welcome Week Fair Website Welcome Bags (Monday 22nd & Tuesday 23rd September 2014) Premium Stall Space: (Includes prime location, table 6ftx2ft, 2 chairs, electricity & internet) Premium Two Day Package: 1,600 (+VAT) Premium First Day Package: 995 (+VAT) Web Banners - Per Month: Premium (468 x 60 pixels): 595 (+VAT) Digital Package 795 (+VAT) (includes: premium web banner 1 month, advert on welcome screens 1 month, 1 retweet and client post on our Facebook page during Welcome Week. 995 (+VAT) E-Shot (Includes table 6ftx2ft, 2 chairs & internet) Welcome Week Fair Sponsorship 2,500 (+VAT) EXPERIENTIAL ACTIVITY LCD Screens 1 Day: 1 Week: 2 weeks: Larger spaces suitable for vehicles and other experiencital activity. Contact Linda Langley, l.langley@guild.bham.ac.uk, for details. 30 (+VAT) 100 (+VAT) 200 (+VAT) For further online and digital opportunities please contact Linda Langley at l.langley@guild.bham.ac.uk Outdoor: 1,195 (+VAT) Indoor: 1,195 (+VAT) Available 22nd 23rd September 2014 Samples Full Run (6000): 1,000 (+VAT) 250 (+VAT) Sponsorship 1,050 (+VAT) HTML E-shot 1,500 (+VAT) Electricity: (Subject to availability) Full Run (6000): 500 (+VAT) Per 1,000: 115 (+VAT) Sponsorship Per 1,000: Standard Stall Space: 1st Day: 795 (+VAT) 2nd Day: 595 (+VAT) Both Days: 1,095 (+VAT) Leaflets DIRECT MAIL Inserts Opportunities are available for clients to have inserts in a direct mail sent to students pre arrival. Please contact Linda Langley, l.langley@guild.bham.ac.uk, for details. Welcome Week Guide Advertisements Full Colour: 395 (+VAT) Sponsorship 1,245 (+VAT) Posters A0 (x1) Internal Poster Board Per month: Per week: 300 (+VAT) 100 (+VAT) A3 Posters (x10) Per month: Per week: 200 (+VAT) 80 (+VAT) All payments must be made in full by 15th September 2014 (or immediately upon booking if after this date) or attendance will be denied. If attending the Fair you must return the additional Fair terms and conditions by 15th September CHARGES COMMENTS/NOTES: Contact Name: Invoice Address: Fee: Other: Total: +VAT Telephone: Company: Fax: Agency: (if applicable) Post Code: Signed & Dated: Print Name: Purchase Order #: (if applicable) Terms & Conditions: VAT applicable at standard rate to above prices. The Guild reserves the right to refuse bookings. The Guild reserves the right to control and edit advert content. Advert copy must arrive by the deadline and should be supplied as high resolution PDF (preferred), TIFF, EPS or JPG. Where artwork is not supplied by the applicable deadline full advert costs will be invoiced. The Guild reserves the right to amend/alter details outlined in this booking request. All invoice balances must be paid within 30 days. All cancellations must be made in writing, and the following charges will apply; less than 1 weeks notice - full booking cost will be invoiced, 1-2 weeks 50%, 2-4 weeks 10%, 4+ weeks no charge E.O.&E.

11 welcome week Terms and Conditions VAT VAT is applicable at standard rate to above prices at 20%. VAT Reg Bookings The University of Birmingham Guild of Students reserves the right to refuse bookings. The University of Birmingham Guild of Students reserves the right to amend/alter details outlined in this booking request. Payment Welcome Week Fair bookings must be paid for in full prior to the Fair in order to attend the Fair. The total amount payable must be paid before the 13th of September 2013 (or immediately after making a booking, if made after this date). All other invoice balances must be paid within 30 days on receipt of an invoice. Payment Details: Company No.: Bank Details: HSBC Cancellations Contact us: Fin-Services@guild.bham.ac.uk Finance Department Guild of Students, University of Birmingham Edgbaston Park Road Birmingham. B15 2TU All cancellations must be made in writing, and the following charges will apply; less than 1 weeks notice - full booking cost will be invoiced, 1-2 weeks 50% of the full booking cost will be invoiced, 2-4 weeks 20% of the full booking cost will be invoiced, 4+ weeks No charge. Artwork All artwork copy is subject to approval. The University of Birmingham Guild of Students reserves the right to control and edit advert content and reserves the right to remove from print any material seen as unsuitable.advert copy must arrive by the deadline and should be supplied as high resolution PDF (preferred), TIFF, EPS or JPG. All print ready artwork must be supplied, preferably via , or via CD disk. Individuals and/or companies may only use their artwork to promote their own products or services and not those of any third party. Where artwork is not supplied by the applicable deadline full advert costs will be invoiced. E.O.&E.