ROLI Official Brand Assets Usage Quick Guide

Transcription

1 ROLI Official Brand Assets Usage Quick Guide

2 Introduction ROLI authorised dealers, distributors, and retailers must follow these guidelines when promoting ROLI products in communications using our official assets. The ROLI identity is the symbol of quality in ROLI s business. The ROLI official assets, such as product brand marks and photography are the representation of the brand s value. When you are authorized to promote ROLI products in your area of business or expertise, you also represent ROLI. Always follow these guidelines to make sure that quality and value of ROLI products can be properly communicated and to support the ROLI brand. ROLI Brand Assets The ROLI brand assets communicate the brand of ROLI and its products. Always use the correct brand asset based on your purpose. The appropriate brand asset can be applied to advertisements, websites, store signs, and other communications as long as you follow these guidelines. Using the brand mark Use only one ROLI brand mark on each page or surface of a communication. Never use any of the brand assets in-line as a text element. Select the brand asset that most clearly communicates the content. Use only the official brand assets and never try to imitate any of the assets provided by ROLI. ROLI and product brands in text When using the brand name ROLI in your text, always typeset ROLI with all uppercase letters. Never typeset with in an uppercase R followed by lowercase letters. When using the product name such as Seaboard GRAND, Seaboard RISE, BLOCKS or NOISE, always typeset Seaboard with an uppercase S followed by lowercase letters, and GRAND, RISE, BLOCKS and NOISE with all uppercase letters.

3 Brand mark configurations The basic ROLI brand mark configurations are shown below. Always use one of these official configurations on your communications. The official artworks are provided by ROLI and should never be altered in any way. ROLI brand marks can be shown only in solid all-black or solid all-white. When placing a brand mark on black or colour backgrounds, use a solid all-white mark reversed out of the background colour. Never place a brand mark on a visually complex or patterned background. ROLI Brand Mark Lock-ups ROLI Brand Word Mark

4 Minimum clear space and minimum artwork size The minimum clear space around the brand mark is equal to the height of the ROLI brand mark, measured from top to bottom. To create the greatest impact, allow even more space around the brand mark. Do not allow photos, text, or any other graphic elements to enter the minimum clear space area. The minimum size should be used only when layout space is extremely limited. Use the brand mark at a larger size whenever possible. Make sure the ROLI brand mark is smaller than your store or company identity. 0.5X X 0.5X 0.5X ROLI Brand Lock Up Minimum size: x 10 mm in print 30 pixels onscreen 0.5X 0.5X 0.75Y 0.75Y 0.75Y Y ROLI Brand Word Mark Minimum size: Y 5 mm in print 15 pixels onscreen 0.75Y

5 ROLI Product Photography Every aspect of ROLI product photography, from framing and composition to lighting and camera angle, is carefully tailored by ROLI, to communicate the product in the best way. Product photography is available from the Image Bank page on ROLI.com, or distributed upon your request. Never use ROLI s lifestyle or other promotional imagery without permission. Follow the guidelines in the following pages to maximize the effectiveness of product photography. ROLI Official Product Photo

6 --Do not alter or distort product photos in any way. --Do not clutter photos provided by ROLI, with props, models, or marketing messages. --Do not place other objects and text on top of the product photos. --Never animate or alter the photos when using them on web pages. --Never download or copy ROLI photos from the ROLI.com. Use only photos provided on Image Bank page and designated for use by distributors and retailers. --Do not restage photographs or place them on a cluttered background. --Do not crop any part of products out of the photos. Do not alter Do not distort SPECIAL DEAL Do not place objects on top Do not restage photographs Do not crop products

7 Marketing and Advertising Materials All marketing or advertising materials in print or video format, or materials with high visibility in any format which are produced using templates provided ROLI, must be submitted to and approved by ROLI before publication or broadcast. Submit your final designs via . Allow a minimum of seven to ten business days for a response. Note that no response from ROLI in this timeframe does not grant approval of your materials. ROLI can review work-in-progress materials; however, all final materials must be approved by ROLI before broadcast or publication. Digital banner templates There are following tempates for digital advertising: - Seaboard RISE (EU, UK, US) product banner 300 x 250 (Medium rectangle) - Seaboard RISE (EU, UK, US) product banner 336 x 280 (Large rectangle) - Seaboard RISE (EU, UK, US) product banner 300 x 600 (Half page) - Seaboard RISE (EU, UK, US) product banner 728 x 90 (Leader board) - Seaboard RISE (EU, UK, US) product banner 320 x 100 (Large mobile banner) - Seaboard RISE (EU, UK, US) product banner 320 x 50 (Mobile leaderboard) These templates are made to promote ROLI products in your distribution. They are designed to be used with your brand mark applied within the indicated areas. Other than placing your logo, the design must not be modified. The files are distributed in an editable format.

8 Logo area Logo area Logo area Your logo and URL must be placed together within the designated logo area.

9 Print advertising templates The following templates for print advertising are provided: - Seaboard RISE US product poster (A2 Size) - Seaboard RISE UK product poster (A2 Size) - Seaboard RISE EU product poster (A2 Size) These templates are made to promote ROLI products in your distribution. They are designed to be used with your brand mark and URL applied within the indicated areas. Other than placing your logo and URL, the design must not be modified. The files are distributed in an editable format.

10 Logo area Your logo and URL must be placed together within the designated logo area.

11 Creating your own marketing and advertising materials If the templates provided by ROLI are not suitable for your marketing and advertising purpose, you can create your own materials using ROLI official brand assets. You are allowed to develop your own materials, however, you still need to follow the guidelines. Also all materials you create using ROLI official brand assets must be submitted to and approved by ROLI before publication or broadcast. Submit your final designs via . Allow a minimum of seven to ten business days for a response. Note that no response from ROLI in this timeframe does not grant approval of your materials. ROLI can review work-in-progress materials; however, all final materials must be approved by ROLI before broadcast or publication.

12 For more information or if you have questions about using these guidelines, contact the ROLI Channel Sales team and Communications Design Team. ROLI Brand Assets Usage Quick Guide for ROLI Authorised Distributors and Retailers August ROLI Ltd. All rights reserved. ROLI, the ROLI mongram, the ROLI brand mark, Seaboard GRAND, Seaboard RISE, Lightpad Block, BLOCKS and NOISE are trademarks of ROLI. Ltd.